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arXiv 2410.12366cs.IR
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具有潜在混杂因素的推荐系统的多原因去混杂方法

Multi-Cause Deconfounding for Recommender Systems with Latent Confounders

Zhirong Huang, Shichao Zhang, Debo Cheng, Jiuyong Li, Lin Liu, Guixian Zhang

AI总结:

针对推荐系统中多原因潜在混杂因素导致的偏差问题,提出MCDCF方法,利用多原因因果效应估计学习替代变量,理论验证并在三个数据集上实验证明其能有效降低偏差、提升推荐准确性。

摘要:

在推荐系统中,各种潜在的混杂因素(例如,用户的社交环境和物品的公共吸引力)会以不同的方式影响用户行为、物品曝光和反馈。这些因素可能直接或间接地影响用户反馈,并且通常在物品或用户之间共享,使其成为多原因潜在混杂因素。然而,现有方法通常无法同时考虑用户与其反馈之间以及物品与用户反馈之间的潜在混杂因素。为了解决多原因潜在混杂因素的问题,我们提出了一种针对具有潜在混杂因素的推荐系统的多原因去混杂方法(MCDCF)。MCDCF利用多原因因果效应估计来学习与用户和物品相关的潜在混杂因素的替代变量,使用用户行为数据。具体来说,MCDCF将用户交互的多个物品和与物品交互的多个用户视为处理变量,使其能够学习影响用户与其反馈之间以及物品与用户反馈之间因果估计的潜在混杂因素的替代变量。此外,我们从理论上证明了MCDCF方法的合理性。在三个真实世界数据集上的大量实验表明,我们的MCDCF方法有效地恢复了与用户和物品相关的潜在混杂因素,减少了偏差,从而提高了推荐准确性。

英文摘要:

In recommender systems, various latent confounding factors (e.g., user social environment and item public attractiveness) can affect user behavior, item exposure, and feedback in distinct ways. These factors may directly or indirectly impact user feedback and are often shared across items or users, making them multi-cause latent confounders. However, existing methods typically fail to account for latent confounders between users and their feedback, as well as those between items and user feedback simultaneously. To address the problem of multi-cause latent confounders, we propose a multi-cause deconfounding method for recommender systems with latent confounders (MCDCF). MCDCF leverages multi-cause causal effect estimation to learn substitutes for latent confounders associated with both users and items, using user behaviour data. Specifically, MCDCF treats the multiple items that users interact with and the multiple users that interact with items as treatment variables, enabling it to learn substitutes for the latent confounders that influence the estimation of causality between users and their feedback, as well as between items and user feedback. Additionally, we theoretically demonstrate the soundness of our MCDCF method. Extensive experiments on three real-world datasets demonstrate that our MCDCF method effectively recovers latent confounders related to users and items, reducing bias and thereby improving recommendation accuracy.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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