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arXiv 2201.02088cs.LGcs.IR
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推荐的深层因果推理

Deep Causal Reasoning for Recommendations

Wuhan University(武汉大学)

Yaochen Zhu, Jing Yi, Jiayi Xie, Zhenzhong Chen

摘要:

传统的推荐系统的目标是估计用户的评级的基础上观察到的评级从人口的项目。与所有观察性研究一样,隐藏的混杂因素是影响项目暴露和用户评级的因素,会导致估计中的系统性偏倚。因此,从因果关系的角度来消除混杂因素的影响是推荐系统研究的一个新趋势。观察到,在建议中的混杂因素通常是共享的项目,因此是多原因的混杂因素,我们模型的建议作为一个多原因多结果(MCMO)推理问题。具体来说,为了纠正混淆偏差,我们估计用户特定的潜变量,使项目曝光独立伯努利试验。生成分布由具有因子化逻辑似然的DNN参数化,并且通过变分推断估计难处理的后验。控制这些因素作为替代混杂因素,在温和的假设下,可以消除多原因混杂因素引起的偏倚。此外,我们表明,MCMO建模可能会导致高方差,由于稀缺的观测与高维因果空间。幸运的是,我们从理论上证明,引入用户特征作为预处理变量可以大大提高样本效率,减轻过拟合。模拟和真实世界数据集上的实证研究表明,所提出的深度因果推荐器比最先进的因果推荐器对未观察到的混杂因素表现出更强的鲁棒性。代码和数据集在https://github.com/yaochenzhu/deep-deconf上发布。

英文摘要:

Traditional recommender systems aim to estimate a user's rating to an item based on observed ratings from the population. As with all observational studies, hidden confounders, which are factors that affect both item exposures and user ratings, lead to a systematic bias in the estimation. Consequently, a new trend in recommender system research is to negate the influence of confounders from a causal perspective. Observing that confounders in recommendations are usually shared among items and are therefore multi-cause confounders, we model the recommendation as a multi-cause multi-outcome (MCMO) inference problem. Specifically, to remedy confounding bias, we estimate user-specific latent variables that render the item exposures independent Bernoulli trials. The generative distribution is parameterized by a DNN with factorized logistic likelihood and the intractable posteriors are estimated by variational inference. Controlling these factors as substitute confounders, under mild assumptions, can eliminate the bias incurred by multi-cause confounders. Furthermore, we show that MCMO modeling may lead to high variance due to scarce observations associated with the high-dimensional causal space. Fortunately, we theoretically demonstrate that introducing user features as pre-treatment variables can substantially improve sample efficiency and alleviate overfitting. Empirical studies on simulated and real-world datasets show that the proposed deep causal recommender shows more robustness to unobserved confounders than state-of-the-art causal recommenders. Codes and datasets are released at https://github.com/yaochenzhu/deep-deconf.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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