We study contextual dynamic pricing problems where a firm sells products to $T$ sequentially-arriving consumers, behaving according to an unknown demand model. The firm aims to minimize its regret over a clairvoyant that knows the model in advance. The demand follows a generalized linear model (GLM), allowing for stochastic feature vectors in $\mathbb R^d$ encoding product and consumer information. We first show the optimal regret is of order $\sqrt{dT}$, up to logarithmic factors, improving existing upper bounds by a $\sqrt{d}$ factor. This optimal rate is materialized by two algorithms: a confidence bound-type algorithm and an explore-then-commit (ETC) algorithm. A key insight is an intrinsic connection between dynamic pricing and contextual multi-armed bandit problems with many arms with a careful discretization. We further study contextual dynamic pricing under local differential privacy (LDP) constraints. We propose a stochastic gradient descent-based ETC algorithm achieving regret upper bounds of order $d\sqrt{T}/ε$, up to logarithmic factors, where $ε>0$ is the privacy parameter. The upper bounds with and without LDP constraints are matched by newly constructed minimax lower bounds, characterizing costs of privacy. Moreover, we extend our study to dynamic pricing under mixed privacy constraints, improving the privacy-utility tradeoff by leveraging public data. This is the first time such setting is studied in the dynamic pricing literature and our theoretical results seamlessly bridge dynamic pricing with and without LDP. Extensive numerical experiments and real data applications are conducted to illustrate the efficiency and practical value of our algorithms.
Utility Fairness in Contextual Dynamic Pricing with Demand Learning
Leonard N. Stern School of Business, New York University（纽约大学莱昂纳德·N·斯特恩商学院）；Naveen Jindal School of Management, University of Texas at Dallas（德克萨斯大学达拉斯分校纳文·金达尔管理学院）
Darden School of Business, University of Virginia（弗吉尼亚大学达顿商学院）
We study an off-policy contextual pricing problem where the seller has access to samples of prices that customers were previously offered, whether they purchased at that price, and auxiliary features describing the customer and/or item being sold. This is in contrast to the well-studied setting in which samples of the customer's valuation (willingness to pay) are observed. In our setting, the observed data is influenced by the previous pricing policy, and we do not know how customers would have responded to alternative prices. We introduce suitable loss functions for this setting that can be d…
Motivated by the application of real-time pricing in e-commerce platforms, we consider the problem of revenue-maximization in a setting where the seller can leverage contextual information describing the customer's history and the product's type to predict her valuation of the product. However, her true valuation is unobservable to the seller, only binary outcome in the form of success-failure of a transaction is observed. Unlike in usual contextual bandit settings, the optimal price/arm given a covariate in our setting is sensitive to the detailed characteristics of the residual uncertainty d…
University of California, Los Angeles（加州大学洛杉矶分校）；Tsinghua University（清华大学）
We study linear contextual bandits in the misspecified setting, where the expected reward function can be approximated by a linear function class up to a bounded misspecification level $ζ>0$. We propose an algorithm based on a novel data selection scheme, which only selects the contextual vectors with large uncertainty for online regression. We show that, when the misspecification level $ζ$ is dominated by $\tilde O (Δ/ \sqrt{d})$ with $Δ$ being the minimal sub-optimality gap and $d$ being the dimension of the contextual vectors, our algorithm enjoys the same gap-dependent regret bound $\tilde…
A conversion theorem and minimax optimality for continuum contextual bandits
University of Oxford CMAP, Ecole Polytechnique, IP Paris（牛津大学计算机应用数学中心，巴黎高等技术学院，IP巴黎）；CMAP, Ecole Polytechnique, IP Paris（计算机应用数学中心，巴黎高等技术学院，IP巴黎）；CSML, Istituto Italiano di Tecnologia University College London（计算机科学与机器学习，意大利技术研究所，伦敦大学学院）；CREST, ENSAE, IP Paris（CREST，ENSAE，IP巴黎）
Seoul National University（首尔大学）；Columbia University（哥伦比亚大学）
We consider a sequential assortment selection problem where the user choice is given by a multinomial logit (MNL) choice model whose parameters are unknown. In each period, the learning agent observes a $d$-dimensional contextual information about the user and the $N$ available items, and offers an assortment of size $K$ to the user, and observes the bandit feedback of the item chosen from the assortment. We propose upper confidence bound based algorithms for this MNL contextual bandit. The first algorithm is a simple and practical method which achieves an $\tilde{\mathcal{O}}(d\sqrt{T})$ regr…
School of Statistics, Renmin University of China（中国人民大学统计学院）；School of Management, Fudan University（复旦大学管理学院）；Mendoza College of Business, University of Notre Dame（圣母大学门多萨商学院）；Center for Applied Statistics, School of Statistics, Renmin University of China（中国人民大学应用统计中心）；Department of Statistics, University of Warwick（华威大学统计系）
The University of North Carolina at Chapel Hill（北卡罗来纳大学教堂山分校）；Purdue University（普渡大学）
Contextual dynamic pricing aims to set personalized prices based on sequential interactions with customers. At each time period, a customer who is interested in purchasing a product comes to the platform. The customer's valuation for the product is a linear function of contexts, including product and customer features, plus some random market noise. The seller does not observe the customer's true valuation, but instead needs to learn the valuation by leveraging contextual information and historical binary purchase feedbacks. Existing models typically assume full or partial knowledge of the ran…
We propose the Generalized Policy Elimination (GPE) algorithm, an oracle-efficient contextual bandit (CB) algorithm inspired by the Policy Elimination algorithm of \cite{dudik2011}. We prove the first regret optimality guarantee theorem for an oracle-efficient CB algorithm competing against a nonparametric class with infinite VC-dimension. Specifically, we show that GPE is regret-optimal (up to logarithmic factors) for policy classes with integrable entropy. For classes with larger entropy, we show that the core techniques used to analyze GPE can be used to design an $\varepsilon$-greedy algor…
Leonard N. Stern School of Business, New York University（纽约大学伦纳德·N·斯特恩商学院）；Naveen Jindal School of Management, University of Texas at Dallas（德克萨斯大学达拉斯分校纳文·金达尔管理学院）
In this paper, we study the learning problem in contextual search, which is motivated by applications such as first-price auction, personalized medicine experiments, and feature-based pricing experiments. In particular, for a sequence of arriving context vectors, with each context associated with an underlying value, the decision-maker either makes a query at a certain point or skips the context. The decision-maker will only observe the binary feedback on the relationship between the query point and the value associated with the context. We study a PAC learning setting, where the goal is to le…
Contextual Strongly Convex Simulation Optimization: Optimize then Predict with Inexact Solutions
School of Management, Fudan University, Shanghai 200433, China（复旦大学管理学院）；School of Data Science, Fudan University, Shanghai 200433, China（复旦大学数据科学学院）；Department of Industrial and Systems Engineering, University of Minnesota, Minneapolis, MN 55455, USA（明尼苏达大学工业与系统工程系）
Darden School of Business, University of Virginia（弗吉尼亚大学达顿商学院）；University of Texas at Austin（得克萨斯大学奥斯汀分校）；IBM Watson（IBM沃森）
We study a pricing setting where each customer is offered a contextualized price based on customer and/or product features. Often only historical sales data are available, so we observe whether a customer purchased a product at the price prescribed rather than the customer's true valuation. Such observational data are influenced by historical pricing policies, which introduce difficulties in evaluating the effectiveness of future policies. The goal of this paper is to formulate loss functions that can be used for evaluating pricing policies directly from observational data, rather than going t…
We consider dynamic multi-product pricing and assortment problems under an unknown demand over T periods, where in each period, the seller decides on the price for each product or the assortment of products to offer to a customer who chooses according to an unknown Multinomial Logit Model (MNL). Such problems arise in many applications, including online retail and advertising. We propose a randomized dynamic pricing policy based on a variant of the Online Newton Step algorithm (ONS) that achieves a $O(d\sqrt{T}\log(T))$ regret guarantee under an adversarial arrival model. We also present a new…
Contextual bandit and reinforcement learning algorithms have been successfully used in various interactive learning systems such as online advertising, recommender systems, and dynamic pricing. However, they have yet to be widely adopted in high-stakes application domains, such as healthcare. One reason may be that existing approaches assume that the underlying mechanisms are static in the sense that they do not change over different environments. In many real-world systems, however, the mechanisms are subject to shifts across environments which may invalidate the static environment assumption…
We consider a dynamic pricing problem for repeated contextual second-price auctions with multiple strategic buyers who aim to maximize their long-term time discounted utility. The seller has limited information on buyers' overall demand curves which depends on a non-parametric market-noise distribution, and buyers may potentially submit corrupted bids (relative to true valuations) to manipulate the seller's pricing policy for more favorable reserve prices in the future. We focus on designing the seller's learning policy to set contextual reserve prices where the seller's goal is to minimize re…
Department of Mathematics, HKUST（香港科技大学数学系）；Department of Industrial Engineering and Decision Analytics, HKUST（香港科技大学工业工程与决策分析系）；HKUST Shenzhen-Hong Kong Collaborative Innovation Research Institute（香港科技大学深港协同创新研究院）
We study the stochastic contextual bandit with knapsacks (CBwK) problem, where each action, taken upon a context, not only leads to a random reward but also costs a random resource consumption in a vector form. The challenge is to maximize the total reward without violating the budget for each resource. We study this problem under a general realizability setting where the expected reward and expected cost are functions of contexts and actions in some given general function classes $\mathcal{F}$ and $\mathcal{G}$, respectively. Existing works on CBwK are restricted to the linear function class …
University of California at Davis（加州大学戴维斯分校）；University of Illinois at Urbana-Champaign（伊利诺伊大学厄巴纳-香槟分校）
We study contextual bandits with budget and time constraints, referred to as constrained contextual bandits.The time and budget constraints significantly complicate the exploration and exploitation tradeoff because they introduce complex coupling among contexts over time.Such coupling effects make it difficult to obtain oracle solutions that assume known statistics of bandits. To gain insight, we first study unit-cost systems with known context distribution. When the expected rewards are known, we develop an approximation of the oracle, referred to Adaptive-Linear-Programming (ALP), which achi…
Massachusetts Institute of Technology（麻省理工学院）；Google Research（谷歌研究院）
In the contextual pricing problem a seller repeatedly obtains products described by an adversarially chosen feature vector in $\mathbb{R}^d$ and only observes the purchasing decisions of a buyer with a fixed but unknown linear valuation over the products. The regret measures the difference between the revenue the seller could have obtained knowing the buyer valuation and what can be obtained by the learning algorithm. We give a poly-time algorithm for contextual pricing with $O(d \log \log T + d \log d)$ regret which matches the $Ω(d \log \log T)$ lower bound up to the $d \log d$ additive fact…
We consider the problem of stochastic $K$-armed dueling bandit in the contextual setting, where at each round the learner is presented with a context set of $K$ items, each represented by a $d$-dimensional feature vector, and the goal of the learner is to identify the best arm of each context sets. However, unlike the classical contextual bandit setup, our framework only allows the learner to receive item feedback in terms of their (noisy) pariwise preferences--famously studied as dueling bandits which is practical interests in various online decision making scenarios, e.g. recommender systems…
Sloan School of Management, Massachusetts Institute of Technology（麻省理工学院斯隆管理学院）；University of Southern California（南加州大学）；Google Research（谷歌研究院）
Motivated by pricing in ad exchange markets, we consider the problem of robust learning of reserve prices against strategic buyers in repeated contextual second-price auctions. Buyers' valuations for an item depend on the context that describes the item. However, the seller is not aware of the relationship between the context and buyers' valuations, i.e., buyers' preferences. The seller's goal is to design a learning policy to set reserve prices via observing the past sales data, and her objective is to minimize her regret for revenue, where the regret is computed against a clairvoyant policy …
Warrington College of Business, University of Florida（佛罗里达大学沃灵顿商学院）；Leonard N. Stern School of Business, New York University（纽约大学伦纳德·N·斯特恩商学院）；School of Management, Xi’an Jiaotong University（西安交通大学管理学院）；Shanghai University of Finance and Economics（上海财经大学）
Data-driven sequential decision has found a wide range of applications in modern operations management, such as dynamic pricing, inventory control, and assortment optimization. Most existing research on data-driven sequential decision focuses on designing an online policy to maximize the revenue. However, the research on uncertainty quantification on the underlying true model function (e.g., demand function), a critical problem for practitioners, has not been well explored. In this paper, using the problem of demand function prediction in dynamic pricing as the motivating example, we study the…
Inria（法国国家信息与自动化研究所）；Université de Lille（里尔大学）；CNRS（法国国家科学研究中心）
Real-world networks often come with side information that can help to improve the performance of network analysis tasks such as clustering. Despite a large number of empirical and theoretical studies conducted on network clustering methods during the past decade, the added value of side information and the methods used to incorporate it optimally in clustering algorithms are relatively less understood. We propose a new iterative algorithm to cluster networks with side information for nodes (in the form of covariates) and show that our algorithm is optimal under the Contextual Symmetric Stochas…
Human-in-the-Loop Contextual Bandits for Short-Term Rental Dynamic Pricing: Structural Equivalence of Historical Warm-Up and Approval-Gated Live Learning
Mitchell E. Daniels, Jr. School of Business, Purdue University（普渡大学米切尔·E·丹尼尔斯 Jr.商学院）；Department of Statistics and Data Science, Yale University（耶鲁大学统计与数据科学系）；Department of Industrial Engineering and Management Sciences, Northwestern University（西北大学工业工程与管理科学系）
Minimax Optimality in Contextual Dynamic Pricing with General Valuation Models
School of Management, Xiamen University（厦门大学管理学院）；Department of Industrial Engineering and Decision Analytics, The Hong Kong University of Science and Technology（香港科技大学工业工程与决策分析系）
University of Toronto（多伦多大学）；The Hong Kong University of Science and Technology（香港科技大学）
Personalized pricing analytics is becoming an essential tool in retailing. Upon observing the personalized information of each arriving customer, the firm needs to set a price accordingly based on the covariates such as income, education background, past purchasing history to extract more revenue. For new entrants of the business, the lack of historical data may severely limit the power and profitability of personalized pricing. We propose a nonparametric pricing policy to simultaneously learn the preference of customers based on the covariates and maximize the expected revenue over a finite h…
School of Operations Research and Information Engineering, Cornell University（康奈尔大学运营研究与信息工程学院）
We develop a framework for designing simple and efficient policies for a family of online allocation and pricing problems, that includes online packing, budget-constrained probing, dynamic pricing, and online contextual bandits with knapsacks. In each case, we evaluate the performance of our policies in terms of their regret (i.e., additive gap) relative to an offline controller that is endowed with more information than the online controller. Our framework is based on Bellman Inequalities, which decompose the loss of an algorithm into two distinct sources of error: (1) arising from computatio…
We consider the problem of multi-product dynamic pricing, in a contextual setting, for a seller of differentiated products. In this environment, the customers arrive over time and products are described by high-dimensional feature vectors. Each customer chooses a product according to the widely used Multinomial Logit (MNL) choice model and her utility depends on the product features as well as the prices offered. The seller a-priori does not know the parameters of the choice model but can learn them through interactions with customers. The seller's goal is to design a pricing policy that maxim…
We study contextual bandits with ancillary constraints on resources, which are common in real-world applications such as choosing ads or dynamic pricing of items. We design the first algorithm for solving these problems that handles constrained resources other than time, and improves over a trivial reduction to the non-contextual case. We consider very general settings for both contextual bandits (arbitrary policy sets, e.g. Dudik et al. (UAI'11)) and bandits with resource constraints (bandits with knapsacks, Badanidiyuru et al. (FOCS'13)), and prove a regret guarantee with near-optimal statis…
Shanghai Jiao Tong University（上海交通大学）；University of Texas at Dallas（德克萨斯大学达拉斯分校）
The society's insatiable appetites for personal data are driving the emergency of data markets, allowing data consumers to launch customized queries over the datasets collected by a data broker from data owners. In this paper, we study how the data broker can maximize her cumulative revenue by posting reasonable prices for sequential queries. We thus propose a contextual dynamic pricing mechanism with the reserve price constraint, which features the properties of ellipsoid for efficient online optimization, and can support linear and non-linear market value models with uncertainty. In particul…
We consider a multidimensional search problem that is motivated by questions in contextual decision-making, such as dynamic pricing and personalized medicine. Nature selects a state from a $d$-dimensional unit ball and then generates a sequence of $d$-dimensional directions. We are given access to the directions, but not access to the state. After receiving a direction, we have to guess the value of the dot product between the state and the direction. Our goal is to minimize the number of times when our guess is more than $ε$ away from the true answer. We construct a polynomial time algorithm …
