产品推荐情境中感知语气、年龄与性别对语音助手说服力的影响
The Impact of Perceived Tone, Age, and Gender on Voice Assistant Persuasiveness in the Context of Product Recommendations
AI总结：
本研究通过实验考察语音助手声音的感知语气、年龄与性别对产品推荐说服力及购买决策的影响，发现积极或中性语气、中年男性与年轻女性声音更具说服力。
摘要：
语音助手（Voice Assistants，VAs）可以协助用户完成各种日常任务，但许多用户不愿依赖VAs完成在线购物等复杂任务。本研究旨在考察VAs的声音特征能否作为有效工具，说服用户并提高其在在线购物中对VAs的参与度。既往研究表明，在人际互动中，声音被感知到的语气、年龄和性别会影响说话者的感知说服力。此外，产品沟通中的说服已被证明会影响在线购物中的购买决策。我们研究VAs声音在感知语气、年龄和性别特征上的变化能否说服用户，并最终影响其购买决策。实验研究显示，参与者更容易被具有积极或中性语气的VAs声音，以及中年男性或年轻女性声音说服而作出购买决策。结果表明，VAs设计者应让用户能够轻松定制具有一系列语气、年龄和性别的VAs声音。这种定制可以提升用户的舒适感和愉悦感， potentially带来更高的VAs参与度。此外，我们讨论了合乎伦理的说服边界，强调保护用户利益、防止不当操纵的重要性。
英文摘要：
Voice Assistants (VAs) can assist users in various everyday tasks, but many users are reluctant to rely on VAs for intricate tasks like online shopping. This study aims to examine whether the vocal characteristics of VAs can serve as an effective tool to persuade users and increase user engagement with VAs in online shopping. Prior studies have demonstrated that the perceived tone, age, and gender of a voice influence the perceived persuasiveness of the speaker in interpersonal interactions. Furthermore, persuasion in product communication has been shown to affect purchase decisions in online shopping. We investigate whether variations in a VA voice's perceived tone, age, and gender characteristics can persuade users and ultimately affect their purchase decisions. Our experimental study showed that participants were more persuaded to make purchase decisions by VA voices having positive or neutral tones as well as middle-aged male or younger female voices. Our results suggest that VA designers should offer users the ability to easily customize VA voices with a range of tones, ages, and genders. This customization can enhance user comfort and enjoyment, potentially leading to higher engagement with VAs. Additionally, we discuss the boundaries of ethical persuasion, emphasizing the importance of safeguarding users' interests against unwarranted manipulation.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
