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arXiv 2405.04656cs.HC
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Corporate Communication Companion (CCC):一款面向职场社交媒体的大语言模型赋能写作助手

Corporate Communication Companion (CCC): An LLM-empowered Writing Assistant for Workplace Social Media

Zhuoran Lu, Sheshera Mysore, Tara Safavi, Jennifer Neville, Longqi Yang, Mengting Wan

AI总结:

本文提出 LLM 赋能的交互式写作助手 CCC,通过基于职位与历史帖子生成大纲、提供可定制的归因编辑,提升职场社交媒体帖子的个性化与质量。

摘要:

职场社交媒体平台使员工能够在半正式环境中塑造自身职业形象并与同事建立联系。尽管半正式企业沟通带来了一系列独特挑战,但大语言模型(LLM)在帮助用户起草和编辑社交媒体帖子方面已展现出巨大潜力。然而,LLM在此类职场用例中可能无法捕捉个性化的语气与声音,因为它们往往采用“一刀切”的方法生成文本,这会让人觉得内容泛泛而平淡。本文提出 Corporate Communication Companion(CCC,企业沟通伙伴),这是一个由 LLM 赋能的交互式系统,可帮助人们撰写定制化、个性化的职场社交媒体帖子。CCC 通过需求寻找访谈为系统设计提供依据,并将写作过程分解为两个核心功能:大纲与编辑。首先,它根据用户的职位状态和以往帖子推荐帖子大纲;随后提供带归因说明的编辑,用户可结合上下文进行定制。我们开展了一项受试者内用户研究,要求参与者既撰写帖子,也评价他人撰写的帖子。结果表明,CCC 改善了用户的写作体验,并且受众对 CCC 增强帖子的质量评分高于使用非定制化写作助手撰写的帖子。最后,我们讨论了 LLM 赋能企业沟通的意义。

英文摘要:

Workplace social media platforms enable employees to cultivate their professional image and connect with colleagues in a semi-formal environment. While semi-formal corporate communication poses a unique set of challenges, large language models (LLMs) have shown great promise in helping users draft and edit their social media posts. However, LLMs may fail to capture individualized tones and voices in such workplace use cases, as they often generate text using a "one-size-fits-all" approach that can be perceived as generic and bland. In this paper, we present Corporate Communication Companion (CCC), an LLM-empowered interactive system that helps people compose customized and individualized workplace social media posts. Using need-finding interviews to motivate our system design, CCC decomposes the writing process into two core functions, outline and edit: First, it suggests post outlines based on users' job status and previous posts, and next provides edits with attributions that users can contextually customize. We conducted a within-subjects user study asking participants both to write posts and evaluate posts written by others. The results show that CCC enhances users' writing experience, and audience members rate CCC-enhanced posts as higher quality than posts written using a non-customized writing assistant. We conclude by discussing the implications of LLM-empowered corporate communication.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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