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arXiv 2312.03751cs.CLcs.SI

哪些语言线索会让人们轻信假新闻?认知加工与情感加工的比较

Which linguistic cues make people fall for fake news? A comparison of cognitive and affective processing

University of Freiburg(弗赖堡大学);University of Newcastle(纽卡斯尔大学);LMU Munich(慕尼黑大学);University of Giessen(吉森大学)

Bernhard Lutz, Marc Adam, Stefan Feuerriegel, Nicolas Pröllochs, Dirk Neumann

AI总结:

本文通过42名被试阅读40篇真假新闻的被试内神经生理实验,结合眼动与心率变异性,比较语言线索对认知和情感加工的影响,为防范假新闻提供平台设计启示。

摘要:

社交媒体上的假新闻会对社会产生巨大的负面影响。然而,人们对于哪些语言线索会让人们轻信假新闻,以及因此如何为社交媒体设计有效对策仍知之甚少。在本研究中,我们试图理解哪些语言线索会让人们轻信假新闻。语言线索(例如副词、人称代词、积极情绪词、消极情绪词)是任何文本的重要特征,也会影响人们如何加工真实新闻与假新闻。具体而言,我们比较了语言线索在认知加工(与审慎思考有关)和情感加工(与无意识的自动评估有关)中的作用。为此,我们开展了一项被试内实验,在42名受试者阅读包含40篇真实和虚假新闻文章的样本时,收集他们的神经生理测量数据。在实验过程中,我们通过眼动注视来测量认知加工,并通过心率变异性原位测量情感加工。我们发现,用户对于较长的假新闻文章会投入更多认知加工,而对于以分析性词语写成的假新闻,情感加工更为显著。据我们所知,这是首个研究语言线索在假新闻加工中作用的工作。总体而言,我们的研究结果对于设计鼓励用户进行审慎思考、从而防止其轻信假新闻的在线平台具有重要意义。

英文摘要:

Fake news on social media has large, negative implications for society. However, little is known about what linguistic cues make people fall for fake news and, hence, how to design effective countermeasures for social media. In this study, we seek to understand which linguistic cues make people fall for fake news. Linguistic cues (e.g., adverbs, personal pronouns, positive emotion words, negative emotion words) are important characteristics of any text and also affect how people process real vs. fake news. Specifically, we compare the role of linguistic cues across both cognitive processing (related to careful thinking) and affective processing (related to unconscious automatic evaluations). To this end, we performed a within-subject experiment where we collected neurophysiological measurements of 42 subjects while these read a sample of 40 real and fake news articles. During our experiment, we measured cognitive processing through eye fixations, and affective processing in situ through heart rate variability. We find that users engage more in cognitive processing for longer fake news articles, while affective processing is more pronounced for fake news written in analytic words. To the best of our knowledge, this is the first work studying the role of linguistic cues in fake news processing. Altogether, our findings have important implications for designing online platforms that encourage users to engage in careful thinking and thus prevent them from falling for fake news.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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