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arXiv 2303.12973cs.AIcs.IR
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反事实倾向性估计中的不确定性校准

Uncertainty Calibration for Counterfactual Propensity Estimation in Recommendation

School of Computer and Information, Hefei University of Technology(合肥工业大学计算机与信息学院);University of Science and Technology of China(中国科学技术大学);Institute of Automation, Chinese Academy of Sciences(中国科学院自动化研究所)

Wenbo Hu, Xin Sun, Qiang liu, Le Wu, Liang Wang

AI总结:

本文提出通过预期校准误差(ECE)校准倾向性分数,以提升反事实转化率预测的准确性与可靠性。

摘要:

点击后转化率(CVR)是在线顾客偏好的可靠指标,对于开发推荐系统至关重要。预测CVR的主要挑战是严重的选择偏差,这源于用户固有的自我选择行为以及系统项目选择过程。为缓解这一问题,采用逆倾向性分数(IPS)对每个观测实例的预测误差进行加权。然而,当前的倾向性分数估计不可靠,因为缺乏质量度量。为此,我们从不确定性校准的角度评估倾向性分数的质量,提出使用预期校准误差(ECE)作为倾向性分数质量的度量,该度量量化了预测概率的过度自信程度,通过评估预测概率与实际观察频率之间的差异来实现。校准不当的倾向性分数可能导致IPS权重失真,从而影响CVR预测中的去偏过程。在本文中,我们引入了一个模型无关的校准框架,用于倾向性基于的CVR预测去偏。对偏差和泛化界限的理论分析展示了校准后的倾向性估计优于未校准的估计。在Coat、Yahoo和KuaiRand数据集上的实验显示,改进的不确定性校准通过较低的ECE值得到了证明,从而提升了CVR预测结果。

英文摘要:

Post-click conversion rate (CVR) is a reliable indicator of online customers' preferences, making it crucial for developing recommender systems. A major challenge in predicting CVR is severe selection bias, arising from users' inherent self-selection behavior and the system's item selection process. To mitigate this issue, the inverse propensity score (IPS) is employed to weight the prediction error of each observed instance. However, current propensity score estimations are unreliable due to the lack of a quality measure. To address this, we evaluate the quality of propensity scores from the perspective of uncertainty calibration, proposing the use of Expected Calibration Error (ECE) as a measure of propensity-score quality, which quantifies the extent to which predicted probabilities are overconfident by assessing the difference between predicted probabilities and actual observed frequencies. Miscalibrated propensity scores can lead to distorted IPS weights, thereby compromising the debiasing process in CVR prediction. In this paper, we introduce a model-agnostic calibration framework for propensity-based debiasing of CVR predictions. Theoretical analysis on bias and generalization bounds demonstrates the superiority of calibrated propensity estimates over uncalibrated ones. Experiments conducted on the Coat, Yahoo and KuaiRand datasets show improved uncertainty calibration, as evidenced by lower ECE values, leading to enhanced CVR prediction outcomes.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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