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arXiv 2202.13033cs.SImath.PR
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社交网络中传播概率的BAT和PageRank算法

A New BAT and PageRank algorithm for Propagation Probability in Social Networks

WC Yeh, CL Huang, TY Hsu, Z Liu, SY Tan

摘要:

社交网络在现代已经变得越来越重要和流行。此外,社交网络的影响力在各种组织中起着至关重要的作用,包括政府组织、学术研究或企业组织。因此,如何在社交网络中制定最优传播策略也变得更加重要。通过提高社会网络传播概率的评估精度,可以间接影响信息传播的成本、人力和时间的投入,以达到最佳的收益。提出了一种新的计算社交网络传播概率的算法,包括无标度网络、Barabasi-Albert模型、二进制加法树(BAT)算法、PageRank算法、个性化PageRank算法和一种新的BAT算法。通过对社会网络模型进行仿真实验,结果表明所研究的模型和算法为提高社交网络中信息传播的效率提供了一种有效的方法。以这种方式,以最小的投资实现最大的传播效率。

英文摘要:

Social networks have increasingly become important and popular in modern times. Moreover, the influence of social networks plays a vital role in various organizations including government organizations, academic research or corporate organizations. Therefore, how to strategize the optimal propagation strategy in social networks has also become more important. By increasing the precision of evaluating the propagation probability of social network, it can indirectly influence the investment of cost, manpower and time for information propagation to achieve the best return. This study proposes a new algorithm, which includes a scale-free network, Barabasi-Albert model, Binary-Addition-Tree (BAT) algorithm, PageRank algorithm, personalized PageRank algorithm and a new BAT algorithm, to calculate the propagation probability in social networks. The results obtained after implementing the simulation experiment of social network models show the studied model and the proposed algorithm provide an effective method to increase the efficiency of information propagation in social networks. In this way, the maximum propagation efficiency is achieved with the minimum investment.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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