Social media platforms have been trying to be more transparent about the political ads they run on their platforms, because the Cambridge Analytica scandal revealed that political campaigns are using social media on a large scale. One such transparency effort is the Facebook Ad Library, a public repository of all political ads run on Facebook and Instagram. This library provides journalist and researchers with data to get a better understanding of political advertising and microtargeting on Facebook's platforms. Unfortunately, the Facebook Ad Library only provides estimates and basic information. This paper analyses political ads in more depth, by examining the themes that ads are about. We provide a method to match themes to political Facebook ads and we apply this method to analyse Facebook ad campaigns ran by Dutch political parties during the 2021 Dutch general election.
As more and more people use social media to communicate their view and perception of elections, researchers have increasingly been collecting and analyzing data from social media platforms. Our research focuses on social media communication related to the 2013 election of the German parlia-ment [translation: Bundestagswahl 2013]. We constructed several social media datasets using data from Facebook and Twitter. First, we identified the most relevant candidates (n=2,346) and checked whether they maintained social media accounts. The Facebook data was collected in November 2013 for the period of…
The present study argues that political communication on social media is mediated by a platform's digital architecture, defined as the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 US election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the studyies theoretical claim that a platform's network structure, functio…
Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging Meta public library of sponsored content, we study the extent to which political ads were delivered on Facebook and Instagram in the run up to 2022 Italian general election. Analyzing over 23 k unique ads paid by 2.7 k unique sponsors, with an associated amount spent of 4 M EUR and over 1 billion views generated, we investigate temporal, geographical, and dem…
The Russian Internet Research Agency's (IRA) online interference campaign in the 2016 U.S. presidential election represents a turning point in the trajectory of democratic elections in the digital age. What can we learn about how the IRA engages U.S. audiences, ahead of the 2020 U.S. presidential election? We provide the first in-depth analysis of the relationships between IRA content characteristics and user engagement on Facebook and Instagram around the 2016 election. We find that content targeting right-wing and non-Black marginalised groups had the strongest positive association with enga…
Social media has been an important tool in the expansion of the populist message, and it is thought to have contributed to the electoral success of populist parties in the past decade. This study compares how populist parties advertised on Facebook during the 2019 European Parliamentary election. In particular, we examine commonalities and differences in which audiences they reach and on which issues they focus. By using data from Meta (previously Facebook) Ad Library, we analyze 45k ad campaigns by 39 parties, both populist and mainstream, in Germany, United Kingdom, Italy, Spain, and Poland.…
In recent years, the phenomenon of online misinformation and junk news circulating on social media has come to constitute an important and widespread problem affecting public life online across the globe, particularly around important political events such as elections. At the same time, there have been calls for more transparency around misinformation on social media platforms, as many of the most popular social media platforms function as "walled gardens," where it is impossible for researchers and the public to readily examine the scale and nature of misinformation activity as it unfolds on…
Facebook News Feed personalization algorithm has a significant impact, on a daily basis, on the lifestyle, mood and opinion of millions of Internet users. Nonetheless, the behavior of such algorithms usually lacks transparency, motivating measurements, modeling and analysis in order to understand and improve its properties. In this paper, we propose a reproducible methodology encompassing measurements and an analytical model to capture the visibility of publishers over a News Feed. First, measurements are used to parameterize and to validate the expressive power of the proposed model. Then, we…
One of the key aspects of the United States democracy is free and fair elections that allow for a peaceful transfer of power from one President to the next. The 2016 US presidential election stands out due to suspected foreign influence before, during, and after the election. A significant portion of that suspected influence was carried out via social media. In this paper, we look specifically at 3,500 Facebook ads allegedly purchased by the Russian government. These ads were released on May 10, 2018 by the US Congress House Intelligence Committee. We analyzed the ads using natural language pr…
Univ. Federal de Mato Grosso do Sul（南马托格罗索联邦大学）；Univ. Estadual do Sudoeste da Bahia（巴伊亚西南州立大学）；Univ. Grenoble Alpes（格勒诺布尔阿尔卑斯大学）；CNRS（法国国家科学研究中心）；Grenoble INP（格勒诺布尔国立理工学院）；LIG（格勒诺布尔信息学实验室）；Universidade Federal de Minas Gerais（米纳斯吉拉斯联邦大学）
The 2016 United States presidential election was marked by the abuse of targeted advertising on Facebook. Concerned with the risk of the same kind of abuse to happen in the 2018 Brazilian elections, we designed and deployed an independent auditing system to monitor political ads on Facebook in Brazil. To do that we first adapted a browser plugin to gather ads from the timeline of volunteers using Facebook. We managed to convince more than 2000 volunteers to help our project and install our tool. Then, we use a Convolution Neural Network (CNN) to detect political Facebook ads using word embeddi…
The Russia-based Internet Research Agency (IRA) carried out a broad information campaign in the U.S. before and after the 2016 presidential election. The organization created an expansive set of internet properties: web domains, Facebook pages, and Twitter bots, which received traffic via purchased Facebook ads, tweets, and search engines indexing their domains. We investigate the scope of IRA activities in 2017, joining data from Facebook and Twitter with logs from the Internet Explorer 11 and Edge browsers and the Bing.com search engine. The studies demonstrate both the ease with which malic…
Today, an estimated 75% of the British public access information about politics and public life online, and 40% do so via social media. With this context in mind, we investigate information sharing patterns over social media in the lead-up to the 2019 UK General Elections, and ask: (1) What type of political news and information were social media users sharing on Twitter ahead of the vote? (2) How much of it is extremist, sensationalist, or conspiratorial junk news? (3) How much public engagement did these sites get on Facebook in the weeks leading and (4) What are the most common narratives a…
There has been concern about the proliferation of the "QAnon" conspiracy theory on Facebook, but little is known about how its misleading narrative propagated on the world's largest social media platform. Thus, the present research analyzed content generated by 2,813 Facebook pages and groups that contributed to promoting the conspiracy narrative between 2017 and 2020. The result demonstrated that activities of QAnon pages and groups started a significant surge months before the 2020 U.S. Presidential Election. We found that these pages and groups increasingly relied on internal sources, i.e.,…
With the significant increase in users on social media platforms, a new means of political campaigning has appeared. Twitter and Facebook are now notable campaigning tools during elections. Indeed, the candidates and their parties now take to the internet to interact and spread their ideas. In this paper, we aim to identify political communities formed on Twitter during the 2022 French presidential election and analyze each respective community. We create a large-scale Twitter dataset containing 1.2 million users and 62.6 million tweets that mention keywords relevant to the election. We perfor…
We measure trends in the diffusion of misinformation on Facebook and Twitter between January 2015 and July 2018. We focus on stories from 570 sites that have been identified as producers of false stories. Interactions with these sites on both Facebook and Twitter rose steadily through the end of 2016. Interactions then fell sharply on Facebook while they continued to rise on Twitter, with the ratio of Facebook engagements to Twitter shares falling by approximately 60 percent. We see no similar pattern for other news, business, or culture sites, where interactions have been relatively stable ov…
Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic tools to target voters with online advertising. While the public interest in understanding how platforms perform the task of shaping the political discourse has never been higher, the efforts of the major platforms to make the necessary disclosures to understand their practices falls woefully short. In this study, we collect and analyze a dataset containing over…
This paper examines 3,517 Facebook ads created by Russia's Internet Research Agency (IRA) between June 2015 and August 2017 in its active measures disinformation campaign targeting the 2016 U.S. general election. We aimed to unearth the relationship between ad engagement (as measured by ad clicks) and 41 features related to ads' metadata, sociolinguistic structures, and sentiment. Our analysis was three-fold: (i) understand the relationship between engagement and features via correlation analysis; (ii) find the most relevant feature subsets to predict engagement via feature selection; and (iii…
The reports of Russian interference in the 2016 United States elections brought into the center of public attention concerns related to the ability of foreign actors to increase social discord and take advantage of personal user data for political purposes. It has raised questions regarding the ways and the extent to which data can be used to create psychographical profiles to determine what kind of advertisement would be most effective to persuade a particular person in a particular location for some political event. In this work, we study the political ads dataset collected by ProPublica, an…
Owing to its history and challenging circumstances, social networks community in Ukraine is a very interesting polygon for the study of communications in the constantly changing environment, especially in the political discourse. This unique environment requires three dimensions to ascertain the political position of its participant. But 2019 presidential elections made this object even more spectacular. The winner of elections comedian Volodymyr Zelenskyi reached 73% of votes without any issue ownership, with empty agenda, and this influenced the electoral content of social networks and their…
In social networks, a single user may create multiple accounts to spread his / her opinions and to influence others, by actively comment on different news pages. It would be beneficial to both social networks and their communities, to demote such abnormal activities, and the first step is to detect those accounts. However, the detection is challenging, because these accounts may have very realistic names and reasonable activity patterns. In this paper, we investigate three different approaches, and propose using graph embedding together with semi-supervised learning, to predict whether a pair …
Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to efficiently reach people susceptible to false stories, stoke grievances, and incite social conflict. Since targeted ads are not seen by non-targeted and non-vulnerable people, malicious ads are likely to go unreported and their effects undetected. This work examines a specific case of malicious advertising, exploring the extent to which political ads from the Russian Intelligence Research Agency (IRA) run prior to 2016 …
The prevalence of online media has attracted researchers from various domains to explore human behavior and make interesting predictions. In this research, we leverage heterogeneous social media data collected from various online platforms to predict Taiwan's 2016 presidential election. In contrast to most existing research, we take a "signal" view of heterogeneous information and adopt the Kalman filter to fuse multiple signals into daily vote predictions for the candidates. We also consider events that influenced the election in a quantitative manner based on the so-called event study model …
This chapter discusses important challenges of designing the data collection setup for social media studies. It outlines how it is necessary to carefully think about which data to collect and to use, and to recognize the effects that a specific data collection approach may have on the types of analyses that can be carried out and the results that can be expected in a study. We will highlight important questions one should ask before setting up a data collection framework and relate them to the different options for accessing social media data. The chapter will mainly be illustrated with exampl…
With social media penetration deepening among both citizens and political figures, there is a pressing need to understand whether and how political use of major platforms is electorally influential. Particularly, the literature focused on campaign usage is thin and often describe the engagement strategies of politicians or attempt to quantify the impact of social media engagement on political learning, participation, or voting. Few have considered implications for campaign fundraising despite its recognized importance in American politics. This paper is the first to quantify a financial payoff…
Calls are escalating for social media platforms to do more to mitigate extreme online communities whose views can lead to real-world harms, e.g., mis/disinformation and distrust that increased Covid-19 fatalities, and now extend to monkeypox, unsafe baby formula alternatives, cancer, abortions, and climate change; white replacement that inspired the 2022 Buffalo shooter and will likely inspire others; anger that threatens elections, e.g., 2021 U.S. Capitol attack; notions of male supremacy that encourage abuse of women; anti-Semitism, anti-LGBQT hate and QAnon conspiracies. But should 'doing m…
Social media plays a crucial role in today's society. It results in paradigm changes in how people relate and communicate, convey and exchange ideas. Moreover, social media has evolved into critical knowledge networks for consumers and also affects decision-making. In elections, social media became an integral part of political campaigning to reach a greater audience and gather more support. The 2019 Lok Sabha election saw a massive spike in the usage of online social media platforms such as Twitter, Facebook, and WhatsApp; with every major political party launching its own organized social me…
El uso de las redes sociales tiene consecuencias positivas o negativas en la participación ciudadana? La gran parte de los intentos por responder a esta pregunta incluyen datos de la opinión pública de los Estados Unidos, por lo que nosotros ofrecemos un estudio sobre un caso significativo de México, donde un candidato independiente utilizó las redes sociales para comunicarse con el público y rehuyó de los medios de comunicación tradicionales. Dicho candidato, conocido como "El Bronco", ganó la carrera por la gubernatura del estado al derrotar a los candidatos de los partidos tradicionales. Ad…
The computer science research community has became increasingly interested in the study of social media due to their pervasiveness in the everyday life of millions of individuals. Methodological questions and technical challenges abound as more and more data from social platforms become available for analysis. This data deluge not only yields the unprecedented opportunity to unravel questions about online individuals' behavior at scale, but also allows to explore the potential perils that the massive adoption of social media brings to our society. These communication channels provide plenty of…
The Prosocial Ranking Challenge: Reducing Polarization on Social Media without Sacrificing Engagement
Center for Human-Compatible AI, UC Berkeley（加州大学伯克利分校人类兼容人工智能中心）；Columbia University（哥伦比亚大学）；School of Information, University of Michigan（密歇根大学信息学院）；Civic Health Project（公民健康项目）；University of Warwick（华威大学）；Jigsaw, Google（谷歌 Jigsaw）；Department of Sociology, Duke University（杜克大学社会学系）；Department of Computer Science, Stanford University（斯坦福大学计算机科学系）；Department of Psychology, Michigan State University（密歇根州立大学心理学系）；School of Interactive Computing, Georgia Institute of Technology（佐治亚理工学院交互计算学院）；University of South Florida（南佛罗里达大学）；University of Washington（华盛顿大学）；Information School, University of Washington（华盛顿大学信息学院）；Harvard University（哈佛大学）；Department of Politics, Princeton University（普林斯顿大学政治学系）
