在2022年意大利大选之前，Facebook和Instagram上的政治广告
Political advertisement on Facebook and Instagram in the run up to 2022 Italian general election
摘要：
在线社交平台上的定向广告在政治营销工具包中变得越来越重要。监测政治广告对于确保民主进程的问责制和透明度至关重要。利用赞助内容的Meta公共图书馆，我们研究了在2022年意大利大选之前，Facebook和Instagram上投放政治广告的程度。分析超过2.7 K独立赞助商支付的23 K独立广告，相关金额为4 M欧元，产生的浏览量超过10亿次，我们调查了主要联盟的政治竞选活动的时间，地理和人口模式。我们发现的结果是根据他们的政治议程和选举结果，强调如何最活跃的联盟也获得了大部分的选票，并显示区域差异是一致的（目标）每个团体的政治基础。我们的工作引起了人们对进一步研究数字广告及其对个人意见和选择的影响的关注。
英文摘要：
Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging Meta public library of sponsored content, we study the extent to which political ads were delivered on Facebook and Instagram in the run up to 2022 Italian general election. Analyzing over 23 k unique ads paid by 2.7 k unique sponsors, with an associated amount spent of 4 M EUR and over 1 billion views generated, we investigate temporal, geographical, and demographic patterns of the political campaigning activity of main coalitions. We find results that are in accordance with their political agenda and the electoral outcome, highlighting how the most active coalitions also obtained most of the votes and showing regional differences that are coherent with the (targeted) political base of each group. Our work raises attention to the need for further studies of digital advertising and its implications for individuals' opinions and choices.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
