收集前思考：为社交媒体研究建立数据汇集方法
Think before you collect: Setting up a data collection approach for social media studies
摘要：
本章讨论了为社会媒体研究设计数据汇集设置的重要挑战。它概述了如何有必要仔细考虑收集和使用哪些数据，并认识到特定的数据汇集方法可能对研究中可以进行的分析类型和预期结果产生的影响。我们将强调在建立数据汇集框架之前应该提出的重要问题，并将它们与访问社交媒体数据的不同选项联系起来。本章将主要通过研究Twitter和Facebook的例子来说明。2013年德国大选前后的政治传播案例研究应该作为一个实际应用场景。在本案例研究中，我们使用Facebook和Twitter的数据，基于不同的收集方法构建了几个社交媒体数据集。
英文摘要：
This chapter discusses important challenges of designing the data collection setup for social media studies. It outlines how it is necessary to carefully think about which data to collect and to use, and to recognize the effects that a specific data collection approach may have on the types of analyses that can be carried out and the results that can be expected in a study. We will highlight important questions one should ask before setting up a data collection framework and relate them to the different options for accessing social media data. The chapter will mainly be illustrated with examples from studying Twitter and Facebook. A case study studying political communication around the 2013 elections in Germany should serve as a practical application scenario. In this case study we constructed several social media datasets based on different collection approaches, using data from Facebook and Twitter.
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