Social media users post content on various topics. A defining feature of social media is that other users can provide feedback -- called community feedback -- to their content in the form of comments, replies, and retweets. We hypothesize that the amount of received feedback influences the choice of topics on which a social media user posts. However, it is challenging to test this hypothesis as user heterogeneity and external confounders complicate measuring the feedback effect. Here, we investigate this hypothesis with a predictive approach based on an interpretable model of an author's decision to continue the topic of their previous post. We explore the confounding factors, including author's topic preferences and unobserved external factors such as news and social events, by optimizing the predictive accuracy. This approach enables us to identify which users are susceptible to community feedback. Overall, we find that 33\% and 14\% of active users in Reddit and Twitter, respectively, are influenced by community feedback. The model suggests that this feedback alters the probability of topic continuation up to 14\%, depending on the user and the amount of feedback.
Hashtags play a cardinal role in the classification of topics over social media. A sudden burst on the usage of certain hashtags, representing specific topics, give rise to trending topics. Trending topics can be immensely useful as it can spark a discussion on a particular subject. However, it can also be used to suppress an ongoing pivotal matter. This paper discusses how a significant economic crisis was covered by triggering a current trending topic. A case study on politics in India has been studied over the past two months. The analysis shows how the issue on inflation was attacked by th…
Cryptocurrencies have recently experienced a new wave of price volatility and interest; activity within social media communities relating to cryptocurrencies has increased significantly. There is currently limited documented knowledge of factors which could indicate future price movements. This paper aims to decipher relationships between cryptocurrency price changes and topic discussion on social media to provide, among other things, an understanding of which topics are indicative of future price movements. To achieve this a well-known dynamic topic modelling approach is applied to social med…
Timely and reliable sensing of infrastructure conditions is critical in disaster management for planning effective infrastructure restorations. Social media, a near real-time information source, has been widely used in disasters for forming timely situational awareness. Yet, using social media to sense electricity infrastructure conditions has not been explored. This study aims to address the research gap through mining public topics from social media. To achieve this purpose, we proposed a systematic and customized approach wherein (1) electricity-related social media data is extracted by the…
Which topics spark the most heated debates on social media? Identifying those topics is not only interesting from a societal point of view, but also allows the filtering and aggregation of social media content for disseminating news stories. In this paper, we perform a systematic methodological study of controversy detection by using the content and the network structure of social media. Unlike previous work, rather than study controversy in a single hand-picked topic and use domain specific knowledge, we take a general approach to study topics in any domain. Our approach to quantifying contro…
Discovering the stances of media outlets and influential people on current, debatable topics is important for social statisticians and policy makers. Many supervised solutions exist for determining viewpoints, but manually annotating training data is costly. In this paper, we propose a cascaded method that uses unsupervised learning to ascertain the stance of Twitter users with respect to a polarizing topic by leveraging their retweet behavior; then, it uses supervised learning based on user labels to characterize both the general political leaning of online media and of popular Twitter users,…
Information propagation in social media depends not only on the static follower structure but also on the topic-specific user behavior. Hence novel models incorporating dynamic user behavior are needed. To this end, we propose a model for individual social media users, termed a genotype. The genotype is a per-topic summary of a user's interest, activity and susceptibility to adopt new information. We demonstrate that user genotypes remain invariant within a topic by adopting them for classification of new information spread in large-scale real networks. Furthermore, we extract topic-specific i…
During the outbreak of the COVID-19 pandemic, social networks become the preeminent medium for communication, social discussion, and entertainment. Social network users are regularly expressing their opinions about the impacts of the coronavirus pandemic. Therefore, social networks serve as a reliable source for studying the topics, emotions, and attitudes of users that are discussed during the pandemic. In this paper, we investigate the reactions and attitudes of people towards topics raised on social media platforms. We collected data of two large-scale COVID-19 datasets from Twitter and Ins…
SK Innovation（SK创新）；Konkuk University（建国大学）；Korea Institute of Science and Technology（韩国科学技术研究院）
Recent extensively competitive business environment makes companies to keep their eyes on social media, as there is a growing recognition over customer languages (e.g., needs, interests, and complaints) as source of future opportunities. This research avenue analysing social media data has received much attention in academia, but their utilities are limited as most of methods provide retrospective results. Moreover, the increasing number of customer-generated contents and rapidly varying topics have made the necessity of time-aware topic evolution analyses. Recently, several researchers have s…
We studied the time interval between posting social media content and search action related to seasonal topics. The analysis was performed using a mathematical model of the search behavior as in the theory of sociophysics. As seasonal topics, the word cherry blossom was considered for spring, bikini for summer, autumn leaves for fall, and skiing for winter. We examined the influence of blogs and Twitter posts given the search behavior and found a time deviation of interest on these topics.
Document Topic Alignment Metrics for Evaluating Topic Models of Short-Text Public Health Communications on Social Media
College of Computing and Informatics（计算与信息学院）；The University of North Carolina at Charlotte（北卡罗来纳大学夏洛特分校）；Department of Public Health and Health Administration（公共卫生与健康管理系）
Online Social Networks (OSNs) facilitate access to a variety of data allowing researchers to analyze users' behavior and develop user behavioral analysis models. These models rely heavily on the observed data which is usually biased due to the participation inequality. This inequality consists of three groups of online users: the lurkers - users that solely consume the content, the engagers - users that contribute little to the content creation, and the contributors - users that are responsible for creating the majority of the online content. Failing to consider the contribution of all the gro…
Online social media (OSM) has a enormous influence in today's world. Some individuals view OSM as fertile ground for abuse and use it to disseminate misinformation and political propaganda, slander competitors, and spread spam. The crowdturfing industry employs large numbers of bots and human workers to manipulate OSM and misrepresent public opinion. The detection of online discussion topics manipulated by OSM \emph{abusers} is an emerging issue attracting significant attention. In this paper, we propose an approach for quantifying the authenticity of online discussions based on the similarity…
The COVID-19 pandemic fueled one of the most rapid vaccine developments in history. However, misinformation spread through online social media often leads to negative vaccine sentiment and hesitancy. To investigate COVID-19 vaccine-related discussion in social media, we conducted a sentiment analysis and Latent Dirichlet Allocation topic modeling on textual data collected from 13 Reddit communities focusing on the COVID-19 vaccine from Dec 1, 2020, to May 15, 2021. Data were aggregated and analyzed by month to detect changes in any sentiment and latent topics. ty analysis suggested these commu…
Among the vast information available on the web, social media streams capture what people currently pay attention to and how they feel about certain topics. Awareness of such trending topics plays a crucial role in multimedia systems such as trend aware recommendation and automatic vocabulary selection for video concept detection systems. Correctly utilizing trending topics requires a better understanding of their various characteristics in different social media streams. To this end, we present the first comprehensive study across three major online and social media streams, Twitter, Google, …
Social media platforms facilitate mankind a data-driven world by enabling billions of people to share their thoughts and activities ubiquitously. This huge collection of data, if analysed properly, can provide useful insights into people's behavior. More than ever, now is a crucial time under the Covid-19 pandemic to understand people's online behaviors detailing what topics are being discussed, and where (space) and when (time) they are discussed. Given the high complexity and poor quality of the huge social media data, an effective spatio-temporal topic detection method is needed. This paper…
The rapid evolution of the COVID-19 pandemic has underscored the need to quickly disseminate the latest clinical knowledge during a public-health emergency. One surprisingly effective platform for healthcare professionals (HCPs) to share knowledge and experiences from the front lines has been social media (for example, the "#medtwitter" community on Twitter). However, identifying clinically-relevant content in social media without manual labeling is a challenge because of the sheer volume of irrelevant data. We present an unsupervised, iterative approach to mine clinically relevant information…
Studying temporal dynamics of topics in social media is very useful to understand online user behaviors. Most of the existing work on this subject usually monitors the global trends, ignoring variation among communities. Since users from different communities tend to have varying tastes and interests, capturing community-level temporal change can improve the understanding and management of social content. Additionally, it can further facilitate the applications such as community discovery, temporal prediction and online marketing. However, this kind of extraction becomes challenging due to the…
The emergence of social media has largely eased the way people receive information and participate in public discussions. However, in countries with strict regulations on discussions in the public space, social media is no exception. To limit the degree of dissent or inhibit the spread of "harmful" information, a common approach is to impose information operations such as censorship/suspension on social media. In this paper, we focus on a study of censorship on Weibo, the counterpart of Twitter in China. Specifically, we 1) create a web-scraping pipeline and collect a large dataset solely focu…
A number of recent studies of information diffusion in social media, both empirical and theoretical, have been inspired by viral propagation models derived from epidemiology. These studies model the propagation of memes, i.e., pieces of information, between users in a social network similarly to the way diseases spread in human society. Importantly, one would expect a meme to spread in a social network amongst the people who are interested in the topic of that meme. Yet, the importance of topicality for information diffusion has been less explored in the literature. Here, we study empirical da…
When people notice something unusual, they discuss it on social media. They leave traces of their emotions via text expressions. A systematic collection, analysis, and interpretation of social media data across time and space can give insights on local outbreaks, mental health, and social issues. Such timely insights can help in developing strategies and resources with an appropriate and efficient response. This study analysed a large Spatio-temporal tweet dataset of the Australian sphere related to COVID19. The methodology included a volume analysis, dynamic topic modelling, sentiment detecti…
Online social media platforms are turning into the prime source of news and narratives about worldwide events. However,a systematic summarization-based narrative extraction that can facilitate communicating the main underlying events is lacking. To address this issue, we propose a novel event-based narrative summary extraction framework. Our proposed framework is designed as a probabilistic topic model, with categorical time distribution, followed by extractive text summarization. Our topic model identifies topics' recurrence over time with a varying time resolution. This framework not only ca…
The outbreak of the novel Coronavirus Disease (COVID-19) has greatly influenced people's daily lives across the globe. Emergent measures and policies (e.g., lockdown, social distancing) have been taken by governments to combat this highly infectious disease. However, people's mental health is also at risk due to the long-time strict social isolation rules. Hence, monitoring people's mental health across various events and topics will be extremely necessary for policy makers to make the appropriate decisions. On the other hand, social media have been widely used as an outlet for people to publi…
With the widespread adoption of social media sites like Twitter and Facebook, there has been a shift in the way information is produced and consumed. Earlier, the only producers of information were traditional news organizations, which broadcast the same carefully-edited information to all consumers over mass media channels. Whereas, now, in online social media, any user can be a producer of information, and every user selects which other users she connects to, thereby choosing the information she consumes. Moreover, the personalized recommendations that most social media sites provide also co…
Stance detection is the task of inferring viewpoint towards a given topic or entity either being supportive or opposing. One may express a viewpoint towards a topic by using positive or negative language. This paper examines how the stance is being expressed in social media according to the sentiment polarity. There has been a noticeable misconception of the similarity between the stance and sentiment when it comes to viewpoint discovery, where negative sentiment is assumed to mean against stance, and positive sentiment means in-favour stance. To analyze the relation between stance and sentime…
This paper presents Klout Topics, a lightweight ontology to describe social media users' topics of interest and expertise. Klout Topics is designed to: be human-readable and consumer-friendly; cover multiple domains of knowledge in depth; and promote data extensibility via knowledge base entities. We discuss why this ontology is well-suited for text labeling and interest modeling applications, and how it compares to available alternatives. We show its coverage against common social media interest sets, and examples of how it is used to model the interests of over 780M social media users on Klo…
Social media studies often collect data retrospectively to analyze public opinion. Social media data may decay over time and such decay may prevent the collection of the complete dataset. As a result, the collected dataset may differ from the complete dataset and the study may suffer from data persistence bias. Past research suggests that the datasets collected retrospectively are largely representative of the original dataset in terms of textual content. However, no study analyzed the impact of data persistence bias on social media studies such as those focusing on controversial topics. In th…
Social media has become an important venue for diverse groups to share information, discuss political issues, and organize social movements. Recent scholarship has shown that the social media ecosystem can affect political thinking and expression. Individuals and groups across the political spectrum have engaged in the use of these platforms extensively, even creating their own forums with varying approaches to content moderation in pursuit of freer standards of speech. The Gab social media platform arose in this context. Gab is a social media platform for the so-called alt right, and much of …
The University of Mississippi（密西西比大学）；The University of Oklahoma（俄克拉荷马大学）
The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started following this practice. Although the wide-spread practice of clickbait makes the reader's reliability on media vulnerable, a large scale analysis to reveal this fact is still absent. In this paper, we analyze 1.67 million Facebook posts created by 153 media organizations to understand the extent of clickbait practice, its impact and user engagement by usin…
It is known that news topics, covered more frequently and over longer periods of time, are considered to be important to the public. Hence, what gets media attention and how media attention evolves over time has been studied for decades in communication study. However, previous studies are confined to a few countries or a few topics, mainly due to lack of longitudinal global data. In this work, we use a large-scale news data compiled from 196 countries to provide empirical analyses of media attention dynamics.
We present a computational approach for estimating emotion contagion on social media networks. Built on a foundation of psychology literature, our approach estimates the degree to which the perceivers' emotional states (positive or negative) start to match those of the expressors, based on the latter's content. We use a combination of deep learning and social network analysis to model emotion contagion as a diffusion process in dynamic social network graphs, taking into consideration key aspects like causality, homophily, and interference. We evaluate our approach on user behavior data obtaine…
During the COVID-19 pandemic, people started to discuss about pandemic-related topics on social media. On subreddit \textit{r/COVID19positive}, a number of topics are discussed or being shared, including experience of those who got a positive test result, stories of those who presumably got infected, and questions asked regarding the pandemic and the disease. In this study, we try to understand, from a linguistic perspective, the nature of discussions on the subreddit. We found differences in linguistic characteristics (e.g. psychological, emotional and reasoning) across three different catego…
Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of engagement in such media are usually measured in terms of content adoption (e.g., likes and retweets) and sentiment, around a given topic. However, sentiment analysis and topic identification are both non-trivial tasks. In this paper, using data collected from Twitter as a case study, we analyze how engagement and sentiment in promoted content spread over a 10-day …
Universidad de Valladolid（巴利亚多利德大学）；Complejo Asistencial de Soria（索里亚综合医疗中心）；Hospital General Universitario de Ciudad Real（雷阿尔城大学综合医院）；Sermes CRO
While it remains a taboo topic, gender-based violence (GBV) undermines the health, dignity, security and autonomy of its victims. Many factors have been studied to generate or maintain this kind of violence, however, the influence of the media is still uncertain. Here, we use Machine Learning tools to extrapolate the effect of the news in GBV. By feeding neural networks with news, the topic information associated with each article can be recovered. Our findings show a relationship between GBV news and public awareness, the effect of mediatic GBV cases, and the intrinsic thematic relationship o…
Social media posts may go viral and reach large numbers of people within a short period of time. Such posts may threaten the public dialogue if they contain misleading content, making their early detection highly crucial. Previous works proposed their own metrics to annotate if a tweet is viral or not in order to automatically detect them later. However, such metrics may not accurately represent viral tweets or may introduce too many false positives. In this work, we use the ground truth data provided by Twitter's "Viral Tweets" topic to review the current metrics and also propose our own metr…
Pinboard on Pinterest is an emerging media to engage online social media users, on which users post online images for specific topics. Regardless of its significance, there is little previous work specifically to facilitate information discovery based on pinboards. This paper proposes a novel pinboard recommendation system for Twitter users. In order to associate contents from the two social media platforms, we propose to use MultiLabel classification to map Twitter user followees to pinboard topics and visual diversification to recommend pinboards given user interested topics. A preliminary e…
With the COVID-19 outbreak and the subsequent lockdown, social media became a vital communication tool. The sudden outburst of online activity influenced information spread and consumption patterns. It increases the relevance of studying the dynamics of social networks and developing data processing pipelines that allow a comprehensive analysis of social media data in the temporal dimension. This paper scopes the weekly dynamics of the information space represented by Russian social media (Twitter and Livejournal) during a critical period (massive COVID-19 outbreak and first governmental measu…
Understanding how political attention is divided and over what subjects is crucial for research on areas such as agenda setting, framing, and political rhetoric. Existing methods for measuring attention, such as manual labeling according to established codebooks, are expensive and can be restrictive. We describe two computational models that automatically distinguish topics in politicians' social media content. Our models---one supervised classifier and one unsupervised topic model---provide different benefits. The supervised classifier reduces the labor required to classify content according …
Booth School of Business（芝加哥大学布斯商学院）；The University of Chicago（芝加哥大学）
We consider the problem of estimating the latent structure of a social network based on the observed information diffusion events, or cascades, where the observations for a given cascade consist of only the timestamps of infection for infected nodes but not the source of the infection. Most of the existing work on this problem has focused on estimating a diffusion matrix without any structural assumptions on it. In this paper, we propose a novel model based on the intuition that an information is more likely to propagate among two nodes if they are interested in similar topics which are also p…
A key question of collective social behavior is related to the influence of Mass Media on public opinion. Different approaches have been developed to address quantitatively this issue, ranging from field experiments to mathematical models. In this work we propose a combination of tools involving natural language processing and time series analysis. We compare selected features of mass media news articles with measurable manifestation of public opinion. We apply our analysis to news articles belonging to the 2016 U.S. presidential campaign. We compare variations in polls (as a proxy of public o…
Investigating disaster response through social media data and the Susceptible-Infected-Recovered (SIR) model: A case study of 2020 Western U.S. wildfire season
University of Maryland（马里兰大学）；University of Michigan（密歇根大学）；Pennsylvania State University（宾夕法尼亚州立大学）
Due to their widespread adoption, social media platforms present an ideal environment for studying and understanding social behavior, especially on information spread. Modeling social media activity has numerous practical implications such as supporting efforts to analyze strategic information operations, designing intervention techniques to mitigate disinformation, or delivering critical information during disaster relief operations. In this paper we propose a modeling technique that forecasts topic-specific daily volume of social media activities by using both exogenous signals, such as news…
To what extent user's stance towards a given topic could be inferred? Most of the studies on stance detection have focused on analysing user's posts on a given topic to predict the stance. However, the stance in social media can be inferred from a mixture of signals that might reflect user's beliefs including posts and online interactions. This paper examines various online features of users to detect their stance towards different topics. We compare multiple set of features, including on-topic content, network interactions, user's preferences, and online network connections. Our objective is …
University of Pretoria（比勒陀利亚大学）；CSIR（南非科学与工业研究理事会）；Mail and Guardian（《邮卫报》）
Social Media can be used to extract discussion topics during a disaster. With the COVID-19 pandemic impact on South Africa, we need to understand how the law and regulation promulgated by the government in response to the pandemic contrasts with discussion topics social media users have been engaging in. In this work, we expand on traditional media analysis by using Social Media discussions driven by or directed to South African government officials. We find topics that are similar as well as different in some cases. The findings can inform further study into social media during disaster setti…
We explore how the polarization around controversial topics evolves on Twitter - over a long period of time (2011 to 2016), and also as a response to major external events that lead to increased related activity. We find that increased activity is typically associated with increased polarization; however, we find no consistent long-term trend in polarization over time among the topics we study.
Probabilistic models can learn users' preferences from the history of their item adoptions on a social media site, and in turn, recommend new items to users based on learned preferences. However, current models ignore psychological factors that play an important role in shaping online social behavior. One such factor is attention, the mechanism that integrates perceptual and cognitive features to select the items the user will consciously process and may eventually adopt. Recent research has shown that people have finite attention, which constrains their online interactions, and that they divi…
University of South Carolina（南卡罗来纳大学）；City University of New York（纽约市立大学）
The understanding of the public response to COVID-19 vaccines is the key success factor to control the COVID-19 pandemic. To understand the public response, there is a need to explore public opinion. Traditional surveys are expensive and time-consuming, address limited health topics, and obtain small-scale data. Twitter can provide a great opportunity to understand public opinion regarding COVID-19 vaccines. The current study proposes an approach using computational and human coding methods to collect and analyze a large number of tweets to provide a wider perspective on the COVID-19 vaccine. …
