arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2102.00441cs.CVcs.AI

M2FN: Multi-step Modality Fusion for Advertisement Image Assessment

Seoul National University(首尔国立大学);NAVER AI LAB, NAVER CLOVA(NAVER AI实验室,NAVER CLOVA);Soongsil University(崇实大学);Pusan National University(釜山国立大学);Surromind Robotics(Surromind机器人公司)

Kyung-Wha Park, Jung-Woo Ha, JungHoon Lee, Sunyoung Kwon, Kyung-Min Kim, Byoung-Tak Zhang

英文摘要:

Assessing advertisements, specifically on the basis of user preferences and ad quality, is crucial to the marketing industry. Although recent studies have attempted to use deep neural networks for this purpose, these studies have not utilized image-related auxiliary attributes, which include embedded text frequently found in ad images. We, therefore, investigated the influence of these attributes on ad image preferences. First, we analyzed large-scale real-world ad log data and, based on our findings, proposed a novel multi-step modality fusion network (M2FN) that determines advertising images likely to appeal to user preferences. Our method utilizes auxiliary attributes through multiple steps in the network, which include conditional batch normalization-based low-level fusion and attention-based high-level fusion. We verified M2FN on the AVA dataset, which is widely used for aesthetic image assessment, and then demonstrated that M2FN can achieve state-of-the-art performance in preference prediction using a real-world ad dataset with rich auxiliary attributes.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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