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arXiv 2101.04086cs.LGcs.AI
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数据驱动的可解释的客户情绪监测系统设计

System Design for a Data-driven and Explainable Customer Sentiment Monitor

Friedrich-Alexander-Universität Erlangen-Nürnberg(埃尔朗根-纽伦堡大学);Siemens Healthcare GmbH(西门子医疗有限公司);University of Applied Sciences Amberg-Weiden(安贝格-魏登应用技术大学);infoteam Software AG(infoteam软件股份公司);Siemens Shanghai Medical Equipment Ltd.(西门子上海医疗设备有限公司)

An Nguyen, Stefan Foerstel, Thomas Kittler, Andrey Kurzyukov, Leo Schwinn, Dario Zanca, Tobias Hipp, Da Jun Sun, Michael Schrapp, Eva Rothgang, Bjoern Eskofier

摘要:

客户服务最重要的目标是让客户满意。然而,服务资源总是有限的,必须优先考虑。因此,重要的是要确定哪些客户可能变得不满意,并可能导致升级。今天,这种客户优先级排序通常是手动完成的。用于机器健康监测的物联网数据(特别是日志数据)的数据科学,以及用于客户关系管理(CRM)的企业数据分析,主要是独立研究和应用的。在本文中,我们提出了一个数据驱动的决策支持系统的框架,该系统将物联网和企业数据相结合,对客户情绪进行建模。这样的决策支持系统可以帮助优先考虑客户和服务资源,以有效地解决问题,甚至避免问题。该框架应用于一个真实世界的案例研究与一个主要的医疗设备制造商。这包括一个完全自动化和可解释的机器学习管道,旨在满足领域专家和最终用户定义的要求。整个框架目前正在部署,从TB级的物联网和企业数据中学习和评估预测模型,以积极监控数千台高端医疗设备的客户情绪。此外,我们还为研究界提供了一个匿名的工业基准数据集。

英文摘要:

The most important goal of customer services is to keep the customer satisfied. However, service resources are always limited and must be prioritized. Therefore, it is important to identify customers who potentially become unsatisfied and might lead to escalations. Today this prioritization of customers is often done manually. Data science on IoT data (esp. log data) for machine health monitoring, as well as analytics on enterprise data for customer relationship management (CRM) have mainly been researched and applied independently. In this paper, we present a framework for a data-driven decision support system which combines IoT and enterprise data to model customer sentiment. Such decision support systems can help to prioritize customers and service resources to effectively troubleshoot problems or even avoid them. The framework is applied in a real-world case study with a major medical device manufacturer. This includes a fully automated and interpretable machine learning pipeline designed to meet the requirements defined with domain experts and end users. The overall framework is currently deployed, learns and evaluates predictive models from terabytes of IoT and enterprise data to actively monitor the customer sentiment for a fleet of thousands of high-end medical devices. Furthermore, we provide an anonymized industrial benchmark dataset for the research community.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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