arXivDaily arXiv每日学术速递 周一至周五更新
北美退伍军人节(Veterans Day),12 日无更新
arXiv 2402.05949cs.LGcs.GT
收藏

一种基于可解释机器学习的方法,用于分析客户在线数据以识别产品属性的重要性

An explainable machine learning-based approach for analyzing customers' online data to identify the importance of product attributes

Iran University of Science & Technology(伊朗科技大学)

Aigin Karimzadeh, Amir Zakery, Mohammadreza Mohammadi, Ali Yavari

AI总结:

本研究提出一种结合遗传算法与SHAP的博弈论机器学习方法,用于分析客户在线数据,识别产品属性重要性,并在真实笔记本电脑数据集上验证其优于基准方法,为产品设计提供全面启示。

摘要:

在线客户数据为产品设计和市场研究提供了宝贵的信息,因为它能够揭示客户的偏好。然而,使用人工智能(AI)分析这些数据以进行数据驱动设计是一项具有挑战性的任务,因为可能存在隐藏的模式。此外,在这些研究领域中,大多数研究仅限于发现客户的需求。在本研究中,我们提出了一种博弈论机器学习(ML)方法,用于提取产品开发的全面设计启示。该方法首先使用遗传算法来选择、排序和组合能够基于在线评分最大化客户满意度的产品特征。然后,我们使用SHAP(SHapley Additive exPlanations),一种博弈论方法,根据每个特征对预测的贡献为其分配一个值,以提供评估每个特征对总体满意度重要性的指南。我们将该方法应用于Kaggle上真实世界的笔记本电脑数据集,并根据结果得出设计启示。我们的方法解决了多准则决策领域中的一个重大挑战,可以帮助产品设计师和营销人员以更少的数据和努力更好地理解客户偏好。所提出的方法在相关性能指标方面优于基准方法。

英文摘要:

Online customer data provides valuable information for product design and marketing research, as it can reveal the preferences of customers. However, analyzing these data using artificial intelligence (AI) for data-driven design is a challenging task due to potential concealed patterns. Moreover, in these research areas, most studies are only limited to finding customers' needs. In this study, we propose a game theory machine learning (ML) method that extracts comprehensive design implications for product development. The method first uses a genetic algorithm to select, rank, and combine product features that can maximize customer satisfaction based on online ratings. Then, we use SHAP (SHapley Additive exPlanations), a game theory method that assigns a value to each feature based on its contribution to the prediction, to provide a guideline for assessing the importance of each feature for the total satisfaction. We apply our method to a real-world dataset of laptops from Kaggle, and derive design implications based on the results. Our approach tackles a major challenge in the field of multi-criteria decision making and can help product designers and marketers, to understand customer preferences better with less data and effort. The proposed method outperforms benchmark methods in terms of relevant performance metrics.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑