arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2011.00665cs.CYcs.HC

NationalMood:基于网络搜索查询和移动传感器数据的大规模人群情绪估计

NationalMood: Large-scale Estimation of People's Mood from Web Search Query and Mobile Sensor Data

Tadashi Okoshi, Wataru Sasaki, Hiroshi Kawane, Kota Tsubouchi

AI总结:

提出一种结合网络搜索查询和移动传感器数据的大规模情绪估计方法,基于1100万用户和100条广告日志的分析,验证了情绪状态广告的有效性,并揭示疫情期间情绪与患者数负相关及每周节律。

摘要:

估计网络用户当前情感状态的能力对于实现以用户为中心的适时服务具有相当大的潜力。然而,在现实世界情境中,确定用于此类估计的数据类型以及收集此类情感状态的真实数据都很困难。我们提出了一种基于用户网络搜索查询和移动传感器数据组合使用的新型估计方法。我们利用约1100万用户和最近100条广告日志进行的大规模数据分析揭示了:(1)存在某一类广告,基于情绪状态的投放对其显著有效;(2)我们的“国家情绪分数”显示了人们在COVID-19疫情期间情绪的起伏,该情绪与患者数量呈负相关,同时也反映了人们的每周情绪节律。

英文摘要:

The ability to estimate current affective statuses of web users has considerable potential towards the realization of user-centric opportune services. However, determining the type of data to be used for such estimation as well as collecting the ground truth of such affective statuses are difficult in the real world situation. We propose a novel way of such estimation based on a combinational use of user's web search queries and mobile sensor data. Our large-scale data analysis with about 11,000,000 users and 100 recent advertisement log revealed (1) the existence of certain class of advertisement to which mood-status-based delivery would be significantly effective, (2) that our "National Mood Score" shows the ups and downs of people's moods in COVID-19 pandemic that inversely correlated to the number of patients, as well as the weekly mood rhythm of people.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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