Internet is changing the world, adapting to the trend of internet sales will bring revenue to traditional insurance companies. Online insurance is still in its early stages of development, where cold start problem (prospective customer) is one of the greatest challenges. In traditional e-commerce field, several cross-domain recommendation (CDR) methods have been studied to infer preferences of cold start users based on their preferences in other domains. However, these CDR methods could not be applied to insurance domain directly due to the domain specific properties. In this paper, we propose a novel framework called a Heterogeneous information network based Cross Domain Insurance Recommendation (HCDIR) system for cold start users. Specifically, we first try to learn more effective user and item latent features in both source and target domains. In source domain, we employ gated recurrent unit (GRU) to module user dynamic interests. In target domain, given the complexity of insurance products and the data sparsity problem, we construct an insurance heterogeneous information network (IHIN) based on data from PingAn Jinguanjia, the IHIN connects users, agents, insurance products and insurance product properties together, giving us richer information. Then we employ three-level (relational, node, and semantic) attention aggregations to get user and insurance product representations. After obtaining latent features of overlapping users, a feature mapping between the two domains is learned by multi-layer perceptron (MLP). We apply HCDIR on Jinguanjia dataset, and show HCDIR significantly outperforms the state-of-the-art solutions.
Internet insurance products are apparently different from traditional e-commerce goods for their complexity, low purchasing frequency, etc.So, cold start problem is even worse. In traditional e-commerce field, several cross-domain recommendation (CDR) methods have been studied to infer preferences of cold start users based on their preferences in other domains. However, these CDR methods could not be applied into insurance domain directly due to product complexity. In this paper, we propose a Deep Cross Domain Insurance Recommendation System (DCDIR) for cold start users. Specifically, we first…
While personalised recommendations are successful in domains like retail, where large volumes of user feedback on items are available, the generation of automatic recommendations in data-sparse domains, like insurance purchasing, is an open problem. The insurance domain is notoriously data-sparse because the number of products is typically low (compared to retail) and they are usually purchased to last for a long time. Also, many users still prefer the telephone over the web for purchasing products, reducing the amount of web-logged user interactions. To address this, we present a recurrent ne…
In today's tech-savvy world every industry is trying to formulate methods for recommending products by combining several techniques and algorithms to form a pool that would bring forward the most enhanced models for making the predictions. Building on these lines is our paper focused on the application of sentiment analysis for recommendation in the insurance domain. We tried building the following Machine Learning models namely, Logistic Regression, Multinomial Naive Bayes, and the mighty Random Forest for analyzing the polarity of a given feedback line given by a customer. Then we used this …
The task of recommending items to a group of users, a.k.a. group recommendation, is receiving increasing attention. However, the cold-start problem inherent in recommender systems is amplified in group recommendation because interaction data between groups and items are extremely scarce in practice. Most existing work exploits associations between groups and items to mitigate the data scarcity problem. However, existing approaches inevitably fail in extreme cold-start scenarios where associations between groups and items are lacking. For this reason, we design a group recommendation model for …
A huge amount of user generated content related to movies is created with the popularization of web 2.0. With these continues exponential growth of data, there is an inevitable need for recommender systems as people find it difficult to make informed and timely decisions. Movie recommendation systems assist users to find the next interest or the best recommendation. In this proposed approach the authors apply the relationship of user feature-scores derived from user-item interaction via ratings to optimize the prediction algorithm's input parameters used in the recommender system to improve th…
Recommender systems have been widely deployed in many real-world applications, but usually suffer from the long-standing user cold-start problem. As a promising way, Cross-Domain Recommendation (CDR) has attracted a surge of interest, which aims to transfer the user preferences observed in the source domain to make recommendations in the target domain. Previous CDR approaches mostly achieve the goal by following the Embedding and Mapping (EMCDR) idea which attempts to learn a mapping function to transfer the pre-trained user representations (embeddings) from the source domain into the target d…
A fundamental challenge for sequential recommenders is to capture the sequential patterns of users toward modeling how users transit among items. In many practical scenarios, however, there are a great number of cold-start users with only minimal logged interactions. As a result, existing sequential recommendation models will lose their predictive power due to the difficulties in learning sequential patterns over users with only limited interactions. In this work, we aim to improve sequential recommendation for cold-start users with a novel framework named MetaTL, which learns to model the tra…
I present a hybrid matrix factorisation model representing users and items as linear combinations of their content features' latent factors. The model outperforms both collaborative and content-based models in cold-start or sparse interaction data scenarios (using both user and item metadata), and performs at least as well as a pure collaborative matrix factorisation model where interaction data is abundant. Additionally, feature embeddings produced by the model encode semantic information in a way reminiscent of word embedding approaches, making them useful for a range of related tasks such a…
When a new user just signs up on a website, we usually have no information about him/her, i.e. no interaction with items, no user profile and no social links with other users. Under such circumstances, we still expect our recommender systems could attract the users at the first time so that the users decide to stay on the website and become active users. This problem falls into new user cold-start category and it is crucial to the development and even survival of a company. Existing works on user cold-start recommendation either require additional user efforts, e.g. setting up an interview pro…
With the increasing use and impact of recommender systems in our daily lives, how to achieve fairness in recommendation has become an important problem. Previous works on fairness-aware recommendation mainly focus on a predefined set of (usually warm-start) users. However, recommender systems often face more challenging fairness issues for new users or cold-start users due to their insufficient amount of interactions. Therefore, it is essential to study whether the trained model still performs fairly for a new set of cold-start users. This paper considers the scenario where the recommender sys…
Embedding & MLP has become a paradigm for modern large-scale recommendation system. However, this paradigm suffers from the cold-start problem which will seriously compromise the ecological health of recommendation systems. This paper attempts to tackle the item cold-start problem by generating enhanced warmed-up ID embeddings for cold items with historical data and limited interaction records. From the aspect of industrial practice, we mainly focus on the following three points of item cold-start: 1) How to conduct cold-start without additional data requirements and make strategy easy to be d…
This work explores the ability of collective matrix factorization models in recommender systems to make predictions about users and items for which there is side information available but no feedback or interactions data, and proposes a new formulation with a faster cold-start prediction formula that can be used in real-time systems. While these cold-start recommendations are not as good as warm-start ones, they were found to be of better quality than non-personalized recommendations, and predictions about new users were found to be more reliable than those about new items. The formulation pro…
In this paper, we study a cold-start problem in recommendation systems where we have completely new users entered the systems. There is not any interaction or feedback of the new users with the systems previoustly, thus no ratings are available. Trivial approaches are to select ramdom items or the most popular ones to recommend to the new users. However, these methods perform poorly in many case. In this research, we provide a new look of this cold-start problem in recommendation systems. In fact, we cast this cold-start problem as a contextual-bandit problem. No additional information on new …
Recommendation efficiency and data sparsity problems have been regarded as two challenges of improving performance for online recommendation. Most of the previous related work focus on improving recommendation accuracy instead of efficiency. In this paper, we propose a Deep Pairwise Hashing (DPH) to map users and items to binary vectors in Hamming space, where a user's preference for an item can be efficiently calculated by Hamming distance, which significantly improves the efficiency of online recommendation. To alleviate data sparsity and cold-start problems, the user-item interactive inform…
Incorporating knowledge graphs (KGs) as side information in recommendation has recently attracted considerable attention. Despite the success in general recommendation scenarios, prior methods may fall short of performance satisfaction for the cold-start problem in which users are associated with very limited interactive information. Since the conventional methods rely on exploring the interaction topology, they may however fail to capture sufficient information in cold-start scenarios. To mitigate the problem, we propose a novel Knowledge-aware Neural Networks with Personalized Feature Refere…
The cold-start problem is a long-standing challenge in recommender systems. As a promising solution, content-based generative models usually project a cold-start item's content onto a warm-start item embedding to capture collaborative signals from item content so that collaborative filtering can be applied. However, since the training of the cold-start recommendation models is conducted on warm datasets, the existent methods face the issue that the collaborative embeddings of items will be blurred, which significantly degenerates the performance of cold-start item recommendation. To address th…
Cold-start has being a critical issue in recommender systems with the explosion of data in e-commerce. Most existing studies proposed to alleviate the cold-start problem are also known as hybrid recommender systems that learn representations of users and items by combining user-item interactive and user/item content information. However, previous hybrid methods regularly suffered poor efficiency bottlenecking in online recommendations with large-scale items, because they were designed to project users and items into continuous latent space where the online recommendation is expensive. To this …
University of Rochester（罗切斯特大学）；University of North Carolina at Charlotte（北卡罗来纳大学夏洛特分校）；CareerBuilder
Collaborative Filtering (CF) is widely used in large-scale recommendation engines because of its efficiency, accuracy and scalability. However, in practice, the fact that recommendation engines based on CF require interactions between users and items before making recommendations, make it inappropriate for new items which haven't been exposed to the end users to interact with. This is known as the cold-start problem. In this paper we introduce a novel approach which employs deep learning to tackle this problem in any CF based recommendation engine. One of the most important features of the pro…
We present a novel dynamic recommendation model that focuses on users who have interactions in the past but turn relatively inactive recently. Making effective recommendations to these time-sensitive cold-start users is critical to maintain the user base of a recommender system. Due to the sparse recent interactions, it is challenging to capture these users' current preferences precisely. Solely relying on their historical interactions may also lead to outdated recommendations misaligned with their recent interests. The proposed model leverages historical and current user-item interactions and…
University of Electronic Science and Technology of China（电子科技大学）；University of Chinese Academy of Sciences（中国科学院大学）；Institute of Information Engineering, Chinese Academy of Sciences（中国科学院信息工程研究所）；Institute of Automation and Artificial Intelligence Research, Chinese Academy of Sciences（中国科学院自动化与人工智能研究院）
This paper explores meta-learning in sequential recommendation to alleviate the item cold-start problem. Sequential recommendation aims to capture user's dynamic preferences based on historical behavior sequences and acts as a key component of most online recommendation scenarios. However, most previous methods have trouble recommending cold-start items, which are prevalent in those scenarios. As there is generally no side information in the setting of sequential recommendation task, previous cold-start methods could not be applied when only user-item interactions are available. Thus, we propo…
Recommender systems are popular in e-commerce as they suggest items of interest to users. Researchers have addressed the cold-start problem where either the user or the item is new. However, the situation with both new user and new item has seldom been considered. In this paper, we propose a cold-start recommendation approach to this situation based on granular association rules. Specifically, we provide a means for describing users and items through information granules, a means for generating association rules between users and items, and a means for recommending items to users using these r…
Pure methods generally perform excellently in either recommendation accuracy or diversity, whereas hybrid methods generally outperform pure cases in both recommendation accuracy and diversity, but encounter the dilemma of optimal hybridization parameter selection for different recommendation focuses. In this article, based on a user-item bipartite network, we propose a data characteristic based algorithm, by relating the hybridization parameter to the data characteristic. Different from previous hybrid methods, the present algorithm adaptively assign the optimal parameter specifically for each…
Tencent Inc.（腾讯公司）；Jinan University（暨南大学）；Alibaba Group（阿里巴巴集团）；The Hong Kong Polytechnic University（香港理工大学）
Cold start is an essential and persistent problem in recommender systems. State-of-the-art solutions rely on training hybrid models for both cold-start and existing users/items, based on the auxiliary information. Such a hybrid model would compromise the performance of existing users/items, which might make these solutions not applicable in real-worlds recommender systems where the experience of existing users/items must be guaranteed. Meanwhile, graph neural networks (GNNs) have been demonstrated to perform effectively warm (non-cold-start) recommendations. However, they have never been appli…
Center for Cognitive Ubiquitous Computing (CUbiC), Arizona State University（认知普适计算中心（CUbiC），亚利桑那州立大学）
Recently, Generative Adversarial Networks (GANs) have been applied to the problem of Cold-Start Recommendation, but the training performance of these models is hampered by the extreme sparsity in warm user purchase behavior. In this paper we introduce a novel representation for user-vectors by combining user demographics and user preferences, making the model a hybrid system which uses Collaborative Filtering and Content Based Recommendation. Our system models user purchase behavior using weighted user-product preferences (explicit feedback) rather than binary user-product interactions (implic…
Renmin University of China（中国人民大学）；The University of Queensland（昆士兰大学）
Cold-start problem is a fundamental challenge for recommendation tasks. The recent self-supervised learning (SSL) on Graph Neural Networks (GNNs) model, PT-GNN, pre-trains the GNN model to reconstruct the cold-start embeddings and has shown great potential for cold-start recommendation. However, due to the over-smoothing problem, PT-GNN can only capture up to 3-order relation, which can not provide much useful auxiliary information to depict the target cold-start user or item. Besides, the embedding reconstruction task only considers the intra-correlations within the subgraph of users and item…
Cold-start problem is a fundamental challenge for recommendation tasks. Despite the recent advances on Graph Neural Networks (GNNs) incorporate the high-order collaborative signal to alleviate the problem, the embeddings of the cold-start users and items aren't explicitly optimized, and the cold-start neighbors are not dealt with during the graph convolution in GNNs. This paper proposes to pre-train a GNN model before applying it for recommendation. Unlike the goal of recommendation, the pre-training GNN simulates the cold-start scenarios from the users/items with sufficient interactions and t…
Content-aware recommendation approaches are essential for providing meaningful recommendations for \textit{new} (i.e., \textit{cold-start}) items in a recommender system. We present a content-aware neural hashing-based collaborative filtering approach (NeuHash-CF), which generates binary hash codes for users and items, such that the highly efficient Hamming distance can be used for estimating user-item relevance. NeuHash-CF is modelled as an autoencoder architecture, consisting of two joint hashing components for generating user and item hash codes. Inspired from semantic hashing, the item has…
Hangzhou Dianzi University（杭州电子科技大学）；University of Illinois at Chicago（伊利诺伊大学芝加哥分校）
This paper proposes a novel neural network, joint training capsule network (JTCN), for the cold start recommendation task. We propose to mimic the high-level user preference other than the raw interaction history based on the side information for the fresh users. Specifically, an attentive capsule layer is proposed to aggregate high-level user preference from the low-level interaction history via a dynamic routing-by-agreement mechanism. Moreover, JTCN jointly trains the loss for mimicking the user preference and the softmax loss for the recommendation together in an end-to-end manner. Experim…
Solving cold-start problems is indispensable to provide meaningful recommendation results for new users and items. Under sparsely observed data, unobserved user-item pairs are also a vital source for distilling latent users' information needs. Most present works leverage unobserved samples for extracting negative signals. However, such an optimisation strategy can lead to biased results toward already popular items by frequently handling new items as negative instances. In this study, we tackle the cold-start problems for new users/items by appropriately leveraging unobserved samples. We propo…
National University of Singapore（新加坡国立大学）；University of Virginia（弗吉尼亚大学）；Kuaishou Inc.（快手公司）
Static recommendation methods like collaborative filtering suffer from the inherent limitation of performing real-time personalization for cold-start users. Online recommendation, e.g., multi-armed bandit approach, addresses this limitation by interactively exploring user preference online and pursuing the exploration-exploitation (EE) trade-off. However, existing bandit-based methods model recommendation actions homogeneously. Specifically, they only consider the items as the arms, being incapable of handling the item attributes, which naturally provide interpretable information of user's cur…
The Internet of Things (IoT) aims at interconnecting everyday objects (including both things and users) and then using this connection information to provide customized user services. However, IoT does not work in its initial stages without adequate acquisition of user preferences. This is caused by cold-start problem that is a situation where only few users are interconnected. To this end, we propose CRUC scheme - Cold-start Recommendations Using Collaborative Filtering in IoT, involving formulation, filtering and prediction steps. Extensive experiments over real cases and simulation have bee…
One of the most challenging recommendation tasks is recommending to a new, previously unseen user. This is known as the 'user cold start' problem. Assuming certain features or attributes of users are known, one approach for handling new users is to initially model them based on their features. Motivated by an ad targeting application, this paper describes an extreme online recommendation setting where the cold start problem is perpetual. Every user is encountered by the system just once, receives a recommendation, and either consumes or ignores it, registering a binary reward. We introduce One…
