Cold-start has being a critical issue in recommender systems with the explosion of data in e-commerce. Most existing studies proposed to alleviate the cold-start problem are also known as hybrid recommender systems that learn representations of users and items by combining user-item interactive and user/item content information. However, previous hybrid methods regularly suffered poor efficiency bottlenecking in online recommendations with large-scale items, because they were designed to project users and items into continuous latent space where the online recommendation is expensive. To this end, we propose a collaborative generated hashing (CGH) framework to improve the efficiency by denoting users and items as binary codes, then fast hashing search techniques can be used to speed up the online recommendation. In addition, the proposed CGH can generate potential users or items for marketing application where the generative network is designed with the principle of Minimum Description Length (MDL), which is used to learn compact and informative binary codes. Extensive experiments on two public datasets show the advantages for recommendations in various settings over competing baselines and analyze its feasibility in marketing application.
Hashing techniques are in great demand for a wide range of real-world applications such as image retrieval and network compression. Nevertheless, existing approaches could hardly guarantee a satisfactory performance with the extremely low-bit (e.g., 4-bit) hash codes due to the severe information loss and the shrink of the discrete solution space. In this paper, we propose a novel \textit{Collaborative Learning} strategy that is tailored for generating high-quality low-bit hash codes. The core idea is to jointly distill bit-specific and informative representations for a group of pre-defined co…
Existing deep hashing approaches fail to fully explore semantic correlations and neglect the effect of linguistic context on visual attention learning, leading to inferior performance. This paper proposes a dual-stream learning framework, dubbed Deep Collaborative Discrete Hashing (DCDH), which constructs a discriminative common discrete space by collaboratively incorporating the shared and individual semantics deduced from visual features and semantic labels. Specifically, the context-aware representations are generated by employing the outer product of visual embeddings and semantic encoding…
Ant Financial Services Group（蚂蚁金融服务集团）；Hangzhou, China（中国杭州）
Collaborative filtering, especially latent factor model, has been popularly used in personalized recommendation. Latent factor model aims to learn user and item latent factors from user-item historic behaviors. To apply it into real big data scenarios, efficiency becomes the first concern, including offline model training efficiency and online recommendation efficiency. In this paper, we propose a Distributed Collaborative Hashing (DCH) model which can significantly improve both efficiencies. Specifically, we first propose a distributed learning framework, following the state-of-the-art parame…
Modern collaborative filtering algorithms seek to provide personalized product recommendations by uncovering patterns in consumer-product interactions. However, these interactions can be biased by how the product is marketed, for example due to the selection of a particular human model in a product image. These correlations may result in the underrepresentation of particular niche markets in the interaction data; for example, a female user who would potentially like motorcycle products may be less likely to interact with them if they are promoted using stereotypically 'male' images. In this pa…
In 2010, Web users ordered, only in Amazon, 73 items per second and massively contribute reviews about their consuming experience. As the Web matures and becomes social and participatory, collaborative filters are the basic complement in searching online information about people, events and products. In Web 2.0, what connected consumers create is not simply content (e.g. reviews) but context. This new contextual framework of consumption emerges through the aggregation and collaborative filtering of personal preferences about goods in the Web in massive scale. More importantly, facilitates conn…
Content-aware recommendation approaches are essential for providing meaningful recommendations for \textit{new} (i.e., \textit{cold-start}) items in a recommender system. We present a content-aware neural hashing-based collaborative filtering approach (NeuHash-CF), which generates binary hash codes for users and items, such that the highly efficient Hamming distance can be used for estimating user-item relevance. NeuHash-CF is modelled as an autoencoder architecture, consisting of two joint hashing components for generating user and item hash codes. Inspired from semantic hashing, the item has…
Shandong Normal University（山东师范大学）；Shandong Computer Science Center (National Supercomputer Center in Jinan)（山东省计算中心（国家超级计算济南中心））；Qilu University of Technology (Shandong Academy of Sciences)（齐鲁工业大学（山东省科学院））；University of Electronic Science and Technology of China（电子科技大学）
Hashing is an effective technique to address the large-scale recommendation problem, due to its high computation and storage efficiency on calculating the user preferences on items. However, existing hashing-based recommendation methods still suffer from two important problems: 1) Their recommendation process mainly relies on the user-item interactions and single specific content feature. When the interaction history or the content feature is unavailable (the cold-start problem), their performance will be seriously deteriorated. 2) Existing methods learn the hash codes with relaxed optimizatio…
Movie Recommender System is widely applied in commercial environments such as NetFlix and Tubi. Classic recommender models utilize technologies such as collaborative filtering, learning to rank, matrix factorization and deep learning models to achieve lower marketing expenses and higher revenues. However, audience of movies have different ratings of the same movie in different contexts. Important movie watching contexts include audience mood, location, weather, etc. Tobe able to take advantage of contextual information is of great benefit to recommender builders. However, popular techniques su…
Singapore Management University（新加坡管理大学）；Zhejiang University（浙江大学）；Tsinghua University（清华大学）；Alibaba-Zhejiang University Joint Institute of Frontier Technologies（阿里巴巴-浙江大学前沿技术联合研究院）；Shandong Computer Science Center (National Supercomputer Center in Jinan)（山东计算机科学中心（国家超级计算济南中心））；Qilu University of Technology (Shandong Academy of Sciences)（齐鲁工业大学（山东省科学院））
Efficiency is crucial to the online recommender systems. Representing users and items as binary vectors for Collaborative Filtering (CF) can achieve fast user-item affinity computation in the Hamming space, in recent years, we have witnessed an emerging research effort in exploiting binary hashing techniques for CF methods. However, CF with binary codes naturally suffers from low accuracy due to limited representation capability in each bit, which impedes it from modeling complex structure of the data. In this work, we attempt to improve the efficiency without hurting the model performance by …
In recent years, much research effort on recommendation has been devoted to mining user behaviors, i.e., collaborative filtering, along with the general information which describes users or items, e.g., textual attributes, categorical demographics, product images, and so on. Price, an important factor in marketing --- which determines whether a user will make the final purchase decision on an item --- surprisingly, has received relatively little scrutiny. In this work, we aim at developing an effective method to predict user purchase intention with the focus on the price factor in recommender …
As one of major challenges, cold-start problem plagues nearly all recommender systems. In particular, new items will be overlooked, impeding the development of new products online. Given limited resources, how to utilize the knowledge of recommender systems and design efficient marketing strategy for new items is extremely important. In this paper, we convert this ticklish issue into a clear mathematical problem based on a bipartite network representation. Under the most widely used algorithm in real e-commerce recommender systems, so-called the item-based collaborative filtering, we show that…
For mobile telecom operators, it is critical to build preference profiles of their customers and connected users, which can help operators make better marketing strategies, and provide more personalized services. With the deployment of deep packet inspection (DPI) in telecom networks, it is possible for the telco operators to obtain user online preference. However, DPI has its limitations and user preference derived only from DPI faces sparsity and cold start problems. To better infer the user preference, social correlation in telco users network derived from Call Detailed Records (CDRs) with …
