arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2003.02769stat.AP
收藏

Bayesian A/B Testing for Business Decisions

Shafi Kamalbasha, Manuel J. A. Eugster

英文摘要:

Controlled experiments (A/B tests or randomized field experiments) are the de facto standard to make data-driven decisions when implementing changes and observing customer responses. The methodology to analyze such experiments should be easily understandable to stakeholders like product and marketing managers. Bayesian inference recently gained a lot of popularity and, in terms of A/B testing, one key argument is the easy interpretability. For stakeholders, "probability to be best" (with corresponding credible intervals) provides a natural metric to make business decisions. In this paper, we motivate the quintessential questions a business owner typically has and how to answer them with a Bayesian approach. We present three experiment scenarios that are common in our company, how they are modeled in a Bayesian fashion, and how to use the models to draw business decisions. For each of the scenarios, we present a real-world experiment, the results and the final business decisions drawn.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑