In this work we introduce a model based on master equations to describe the time evolution of the popularity of topics and hashtags on the Twitter social network. Specifically, we model the number of times a certain hashtag appears on the network as a function of time. In our model, the behavior of this quantity depends on the degree distribution of the network and the extrinsic interest the community has for the topic or hashtag. From the master equation, we are able to obtain explicit solutions for the mean and variance. We propose a gamma kernel function to model the topic popularity, which is quite simple and yields reasonable results. Finally, we validate the plausibility of the model by analyzing actual Twitter data obtained through the public API.
Twitter, a microblogging service, has evolved into a powerful communication platform with millions of active users who generate immense volume of microposts on a daily basis. To facilitate effective categorization and easy search, users adopt hashtags, keywords or phrases preceded by hash (#) character. Successful prediction of the spread and propagation of information in the form of trending topics or hashtags in Twitter, could help real time identification of new trends and thus improve marketing efforts. Social theories such as consistency theory suggest that people prefer harmony or consis…
Online social media such as Twitter, Facebook, Wikis and Linkedin have made a great impact on the way we consume information in our day to day life. Now it has become increasingly important that we come across appropriate content from the social media to avoid information explosion. In case of Twitter, popular information can be tracked using hashtags. Studying the characteristics of tweets containing hashtags becomes important for a number of tasks, such as breaking news detection, personalized message recommendation, friends recommendation, and sentiment analysis among others. In this paper,…
The micro-blogging platform Twitter allows its nearly 320 million monthly active users to build a network of follower connections to other Twitter users (i.e., followees) in order to subscribe to content posted by these users. With this feature, Twitter has become one of the most popular social networks on the Web and was also the first platform that offered the concept of hashtags. Hashtags are freely-chosen keywords, which start with the hash character, to annotate, categorize and contextualize Twitter posts (i.e., tweets). Although hashtags are widely accepted and used by the Twitter commun…
Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular …
Hundreds of thousands of hashtags are generated every day on Twitter. Only a few become bursting topics. Among the few, only some can be predicted in real-time. In this paper, we take the initiative to conduct a systematic study of a series of challenging real-time prediction problems of bursting hashtags. Which hashtags will become bursting? If they do, when will the burst happen? How long will they remain active? And how soon will they fade away? Based on empirical analysis of real data from Twitter, we provide insightful statistics to answer these questions, which span over the entire lifec…
The COVID-19 pandemic has produced a flurry of online activity on social media sites. As such, analysis of social media data during the COVID-19 pandemic can produce unique insights into discussion topics and how those topics evolve over the course of the pandemic. In this study, we propose analyzing discussion topics on Twitter by clustering hashtags. In order to obtain high-quality clusters of the Twitter hashtags, we also propose a novel multi-view clustering technique that incorporates multiple different data types that can be used to describe how users interact with hashtags. The results …
Twitter influences political debates. Phenomena like fake news and hate speech show that political discourse on micro-blogging can become strongly polarised by algorithmic enforcement of selective perception. Some political actors actively employ strategies to facilitate polarisation on Twitter, as past contributions show, via strategies of 'hashjacking'. For the example of COVID-19 related hashtags and their retweet networks, we examine the case of partisan accounts of the German far-right party Alternative für Deutschland (AfD) and their potential use of 'hashjacking' in May 2020. Our findin…
Event detection in a multimodal Twitter dataset is considered. We treat the hashtags in the dataset as instances with two modes: text and geolocation features. The text feature consists of a bag-of-words representation. The geolocation feature consists of geotags (i.e., geographical coordinates) of the tweets. Fusing the multimodal data we aim to detect, in terms of topic and geolocation, the interesting events and the associated hashtags. To this end, a generative latent variable model is assumed, and a generalized expectation-maximization (EM) algorithm is derived to learn the model paramete…
This study applies dynamical and statistical modeling techniques to quantify the proliferation and popularity of trending hashtags on Twitter. Using time-series data reflecting actual tweets in New York City and San Francisco, we present estimates for the dynamics (i.e., rates of infection and recovery) of several hundred trending hashtags using an epidemic modeling framework coupled with Bayesian Markov Chain Monte Carlo (MCMC) methods. This methodological strategy is an extension of techniques traditionally used to model the spread of infectious disease. We demonstrate that in some models, h…
In addition to posting news and status updates, many Twitter users post questions that seek various types of subjective and objective information. These questions are often labeled with "Q&A" hashtags, such as #lazyweb or #twoogle. We surveyed Twitter users and found they employ these Q&A hashtags both as a topical signifier (this tweet needs an answer!) and to reach out to those beyond their immediate followers (a community of helpful tweeters who monitor the hashtag). However, our log analysis of thousands of hashtagged Q&A exchanges reveals that nearly all replies to hashtagged questions co…
We draw a parallel between hashtag time series and neuron spike trains. In each case, the process presents complex dynamic patterns including temporal correlations, burstiness, and all other types of nonstationarity. We propose the adoption of the so-called local variation in order to uncover salient dynamics, while properly detrending for the time-dependent features of a signal. The methodology is tested on both real and randomized hashtag spike trains, and identifies that popular hashtags present regular and so less bursty behavior, suggesting its potential use for predicting online populari…
Twitter as a micro-blogging platform rose to instant fame mainly due to its minimalist features that allow seamless communication between users. As the conversations grew thick and faster, a placeholder feature called as Hashtags became important as it captured the themes behind the tweets. Prior studies have investigated the conversation dynamics, inter-play with other media platforms and communication patterns between users for specific event-based hashtags such as the #Occupy movement. Commonplace hashtags which are used on a daily basis have been largely ignored due to their seemingly inno…
Twitter, one of the biggest and most popular microblogging Websites, has evolved into a powerful communication platform which allows millions of active users to generate huge volume of microposts and queries on a daily basis. To accommodate effective categorization and easy search, users are allowed to make use of hashtags, keywords or phrases prefixed by hash character, to categorize and summarize their posts. However, valid hashtags are not restricted and thus are created in a free and heterogeneous style, increasing difficulty of the task of tweet categorization. In this paper, we propose a…
Twitter is one of the most popular microblogging services in the world. The great amount of information within Twitter makes it an important information channel for people to learn and share news. Twitter hashtag is an popular feature that can be viewed as human-labeled information which people use to identify the topic of a tweet. Many researchers have proposed event-detection approaches that can monitor Twitter data and determine whether special events, such as accidents, extreme weather, earthquakes, or crimes take place. Although many approaches use hashtags as one of their features, few o…
Twitter is one of the most popular social media. Due to the ease of availability of data, Twitter is used significantly for research purposes. Twitter is known to evolve in many aspects from what it was at its birth; nevertheless, how it evolved its own linguistic style is still relatively unknown. In this paper, we study the evolution of various sociolinguistic aspects of Twitter over large time scales. To the best of our knowledge, this is the first comprehensive study on the evolution of such aspects of this OSN. We performed quantitative analysis both on the word level as well as on the ha…
In this paper we quantify the statistical properties and dynamics of the frequency of hashtag use on Twitter. Hashtags are special words used in social media to attract attention and to organize content. Looking at the collection of all hashtags used in a period of time, we identify the scaling laws underpinning the hashtag frequency distribution (Zipf's law), the number of unique hashtags as a function of sample size (Heaps' law), and the fluctuations around expected values (Taylor's law). While these scaling laws appear to be universal, in the sense that similar exponents are observed irresp…
Coordinated campaigns in the digital realm have become an increasingly important area of study due to their potential to cause political polarization and threats to security through real-world protests and riots. In this paper, we introduce a methodology to profile two case studies of coordinated actions in Indonesian Twitter discourse. Combining network and narrative analysis techniques, this six-step pipeline begins with DISCOVERY of coordinated actions through hashtag-hijacking; identifying WHO are involved through the extraction of discovered agents; framing of what these actors did (DID W…
IBM Research India（IBM印度研究院）；Indian Institute of Technology（印度理工学院）；Netaji Subhas Institute of Technology（内塔吉·苏巴斯理工学院）
The hashtag recommendation problem addresses recommending (suggesting) one or more hashtags to explicitly tag a post made on a given social network platform, based upon the content and context of the post. In this work, we propose a novel methodology for hashtag recommendation for microblog posts, specifically Twitter. The methodology, EmTaggeR, is built upon a training-testing framework that builds on the top of the concept of word embedding. The training phase comprises of learning word vectors associated with each hashtag, and deriving a word embedding for each hashtag. We provide two train…
In the era of data-driven journalism, data analytics can deliver tools to support journalists in connecting to new and developing news stories, e.g., as echoed in micro-blogs such as Twitter, the new citizen-driven media. In this paper, we propose a framework for tracking and automatically connecting news articles to Twitter conversations as captured by Twitter hashtags. For example, such a system could alert journalists about news that get a lot of Twitter reaction, so that they can investigate those conversations for new developments in the story, promote their article to a set of interested…
Micro-blogging systems such as Twitter expose digital traces of social discourse with an unprecedented degree of resolution of individual behaviors. They offer an opportunity to investigate how a large-scale social system responds to exogenous or endogenous stimuli, and to disentangle the temporal, spatial and topical aspects of users' activity. Here we focus on spikes of collective attention in Twitter, and specifically on peaks in the popularity of hashtags. Users employ hashtags as a form of social annotation, to define a shared context for a specific event, topic, or meme. We analyze a lar…
#MyBodyMyChoice is a well-known hashtag originally created to advocate for women's rights, often used in discourse about abortion and bodily autonomy. The Covid-19 outbreak prompted governments to take containment measures such as vaccination campaigns and mask mandates. Population groups opposed to such measures started to use the slogan "My Body My Choice" to claim their bodily autonomy. In this paper, we investigate whether the discourse around the hashtag #MyBodyMyChoice on Twitter changed its usage after the Covid-19 outbreak. We observe that the conversation around the hashtag changed in…
Hashtags in twitter are used to track events, topics and activities. Correlated hashtag graph represents contextual relationships among these hashtags. Maximum clusters in the correlated hashtag graph can be contextually meaningful hashtag groups. In order to track the changes of the clusters and understand these hashtag groups, the hashtags in a cluster are categorized into two types: stable core and temporary members which are subject to change. Some initial studies are done in this project and 3 algorithms are designed, implemented and experimented to test them.
We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days of the #ILookLikeAnEngineer campaign and found that diverse participation - of types of users - increased activity at crucial moments. We categorize these triggers into four types: 1) Event-Driven: Alignment of the campaign with offline events related to the issue (Diversity SFO, Disrupt, etc.); 2) Media-Driven: News coverage of the events in the media (TechC…
Charts are used to measure relative success for a large variety of cultural items. Traditional music charts have been shown to follow self-organizing principles with regard to the distribution of item lifetimes, the on-chart residence times. Here we examine if this observation holds also for (a) music streaming charts (b) book best-seller lists and (c) for social network activity charts, such as Twitter hashtags and the number of comments Reddit postings receive. We find that charts based on the active production of items, like commenting, are more likely to be influenced by external factors, …
This paper examines the community formed by the Twitter users that used a city-level hashtag. In particular, we provide a network perspective of the city of Athens, Greece, as demonstrated by the analysis and visualization of the relevant Twitter hashtag data, in order to present both an overview and deeper insights at the microblogging practices of this geographic local network. Further analysis suggests that the Twitter community defined by the members of the network shows strong signs of a real-life community.
Hashtags in online social media have become a way for users to build communities around topics, promote opinions, and categorize messages. In the political context, hashtags on Twitter are used by users to campaign for their parties, spread news, or to get followers and get a general idea by following a discussion built around a hashtag. In the past, researchers have studied certain types and specific properties of hashtags by utilizing a lot of data collected around hashtags. In this paper, we perform a large-scale empirical analysis of elections using only the hashtags shared on Twitter duri…
Microblogging services such as Twitter are an increasingly important way to communicate, both for individuals and for groups through the use of hashtags that denote topics of conversation. However, groups can be easily blocked from communicating through blocking of posts with the given hashtags. We propose #h00t, a system for censorship resistant microblogging. #h00t presents an interface that is much like Twitter, except that hashtags are replaced with very short hashes (e.g., 24 bits) of the group identifier. Naturally, with such short hashes, hashtags from different groups may collide and #…
Twitter accounts have already been used in many scientometric studies, but the meaningfulness of the data for societal impact measurements in research evaluation has been questioned. Earlier research focused on social media counts and neglected the interactive nature of the data. We explore a new network approach based on Twitter data in which we compare author keywords to hashtags as indicators of topics. We analyze the topics of tweeted publications and compare them with the topics of all publications (tweeted and not tweeted). Our exploratory study is based on a comprehensive publication se…
With a network approach, we examine the case of the German far-right party Alternative für Deutschland (AfD) and their potential use of a "hashjacking" strategy. Our findings suggest that right-wing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by "hashjacking" the political party hashtags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but a…
Twitter is a popular social network platform where users can interact and post texts of up to 280 characters called tweets. Hashtags, hyperlinked words in tweets, have increasingly become crucial for tweet retrieval and search. Using hashtags for tweet topic classification is a challenging problem because of context dependent among words, slangs, abbreviation and emoticons in a short tweet along with evolving use of hashtags. Since Twitter generates millions of tweets daily, tweet analytics is a fundamental problem of Big data stream that often requires a real-time Distributed processing. This…
People's interests and people's social relationships are intuitively connected, but understanding their interplay and whether they can help predict each other has remained an open question. We examine the interface of two decisive structures forming the backbone of online social media: the graph structure of social networks - who connects with whom - and the set structure of topical affiliations - who is interested in what. In studying this interface, we identify key relationships whereby each of these structures can be understood in terms of the other. The context for our analysis is Twitter,…
Twitter data is extremely noisy -- each tweet is short, unstructured and with informal language, a challenge for current topic modeling. On the other hand, tweets are accompanied by extra information such as authorship, hashtags and the user-follower network. Exploiting this additional information, we propose the Twitter-Network (TN) topic model to jointly model the text and the social network in a full Bayesian nonparametric way. The TN topic model employs the hierarchical Poisson-Dirichlet processes (PDP) for text modeling and a Gaussian process random function model for social network model…
In this paper, we collect and study Twitter communications to understand the socio-economic impact of COVID-19 in the United States during the early days of the pandemic. Our analysis reveals that COVID-19 gripped the nation during this time as is evidenced by the significant number of trending hashtags. With infections soaring rapidly, users took to Twitter asking people to self isolate and quarantine themselves. Users also demanded closure of schools, bars, and restaurants as well as lockdown of cities and states. The communications reveal the ensuing panic buying and the unavailability of s…
In this paper, we propose a methodology quantifying temporal patterns of nonlinear hashtag time series. Our approach is based on an analogy between neuron spikes and hashtag diffusion. We adopt the local variation, originally developed to analyze local time delays in neuron spike trains. We show that the local variation successfully characterizes nonlinear features of hashtag spike trains such as burstiness and regularity. We apply this understanding in an extreme social event and are able to observe temporal evaluation of online collective attention of Twitter users to that event.
The Covid-19 pandemic caused disruptive effects for individuals, firms, and societies. In this paper, we offer insights on the major issues and challenges firms are facing in the Covid-19 pandemic, as well as their concerns for Corporate Social Responsibility (CSR) themes. To do so, we investigate large Italian firms' discussion on Twitter in the first nine months of the pandemic. We downloaded all Twitter posts from 1st of March, 2020, to 17th of November, 2020 by the accounts of the largest Italian firms, i.e. those with 250 or more employees. We then built the bipartite network of accounts …
In this work, we tackle the problem of predicting entity popularity on Twitter based on the news cycle. We apply a supervised learn- ing approach and extract four types of features: (i) signal, (ii) textual, (iii) sentiment and (iv) semantic, which we use to predict whether the popularity of a given entity will be high or low in the following hours. We run several experiments on six different entities in a dataset of over 150M tweets and 5M news and obtained F1 scores over 0.70. Error analysis indicates that news perform better on predicting entity popularity on Twitter when they are the prima…
Topic lifecycle analysis on Twitter, a branch of study that investigates Twitter topics from their birth through lifecycle to death, has gained immense mainstream research popularity. In the literature, topics are often treated as one of (a) hashtags (independent from other hashtags), (b) a burst of keywords in a short time span or (c) a latent concept space captured by advanced text analysis methodologies, such as Latent Dirichlet Allocation (LDA). The first two approaches are not capable of recognizing topics where different users use different hashtags to express the same concept (semantica…
Hashtag, a product of user tagging behavior, which can well describe the semantics of the user-generated content personally over social network applications, e.g., the recently popular micro-videos. Hashtags have been widely used to facilitate various micro-video retrieval scenarios, such as search engine and categorization. In order to leverage hashtags on micro-media platform for effective e-commerce marketing campaign, there is a demand from e-commerce industry to develop a mapping algorithm bridging its categories and micro-video hashtags. In this demo paper, we therefore proposed a novel …
The role of social media in promoting media pluralism was initially viewed as wholly positive. However, some governments are allegedly manipulating social media by hiring online commentators (also known as trolls) to spread propaganda and disinformation. In particular, an alleged system of professional trolls operating both domestically and internationally exists in Russia. In 2018, Twitter released data on accounts identified as Russian trolls, starting a wave of research. However, while foreign-targeted English language operations of these trolls have received significant attention, no resea…
Social Media (SM) has become a stage for people to share thoughts, emotions, opinions, and almost every other aspect of their daily lives. This abundance of human interaction makes SM particularly attractive for social sensing. Especially during polarizing events such as political elections or referendums, users post information and encourage others to support their side, using symbols such as hashtags to represent their attitudes. However, many users choose not to attach hashtags to their messages, use a different language, or show their position only indirectly. Thus, automatically identifyi…
Compounding of natural language units is a very common phenomena. In this paper, we show, for the first time, that Twitter hashtags which, could be considered as correlates of such linguistic units, undergo compounding. We identify reasons for this compounding and propose a prediction model that can identify with 77.07% accuracy if a pair of hashtags compounding in the near future (i.e., 2 months after compounding) shall become popular. At longer times T = 6, 10 months the accuracies are 77.52% and 79.13% respectively. This technique has strong implications to trending hashtag recommendation s…
Social networks include millions of users constantly looking for new relationships for personal or professional purposes. Social network sites recommend friends based on relationship features and content information. A significant part of information shared every day is spread in Hashtags. None of the existing content-based recommender systems uses the semantic of hashtags while suggesting new friends. Currently, hashtags are considered as strings without looking at their meanings. Social network sites group together people sharing exactly the same hashtags and never semantically close ones. W…
University of California, Los Angeles（加利福尼亚大学洛杉矶分校）；University of Southern California（南加利福尼亚大学）；Information Sciences Institute（信息科学研究所）；Santa Fe Institute（圣塔菲研究所）
Ideological divisions in the United States have become increasingly prominent in daily communication. Accordingly, there has been much research on political polarization, including many recent efforts that take a computational perspective. By detecting political biases in a corpus of text, one can attempt to describe and discern the polarity of that text. Intuitively, the named entities (i.e., the nouns and the phrases that act as nouns) and hashtags in text often carry information about political views. For example, people who use the term "pro-choice" are likely to be liberal, whereas people…
We analyse a large sample of the Twitter activity developed around the social movement 'Occupy Wall Street' to study the complex interactions between the human communication activity and the semantic content of a discussion. We use a network approach based on the analysis of the bipartite graph @Users-#Hashtags and of its projections: the 'semantic network', whose nodes are hashtags, and the 'users interest network', whose nodes are users In the first instance, we find out that discussion topics (#hashtags) present a high heterogeneity, with the distinct role of the communication hubs where mo…
CISPA Helmholtz Center for Information Security（CISPA亥姆霍兹信息安全中心）
Hashtags in online social networks have gained tremendous popularity during the past five years. The resulting large quantity of data has provided a new lens into modern society. Previously, researchers mainly rely on data collected from Twitter to study either a certain type of hashtags or a certain property of hashtags. In this paper, we perform the first large-scale empirical analysis of hashtags shared on Instagram, the major platform for hashtag-sharing. We study hashtags from three different dimensions including the temporal-spatial dimension, the semantic dimension, and the social dimen…
Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter campaigns, which includes: (i) collecting tweets and detecting topics relating to a campaign; (ii) mining important campaign topics using scientometrics measures; (iii) modelling user interests using hashtags and topical entropy; (iv) identifying influential users using an adapted PageRank score; and (v) various metrics and visualization techniques for identify…
The detection of events from online social networks is a recent, evolving field that attracts researchers from across a spectrum of disciplines and domains. Here we report a time-series analysis for predicting events. In particular, we evaluated the frequency distribution of top n-grams of terms over time, focusing on two indicators: high-frequency n-grams over both short and long periods of time. Both indicators can refer to certain aspects of events as they evolve. To evaluate the models accuracy in detecting events, we built and used a Twitter dataset of the most popular hashtags that surro…
Are users who comment on a variety of matters more likely to achieve high influence than those who delve into one focused field? Do general Twitter hashtags, such as #lol, tend to be more popular than novel ones, such as #instantlyinlove? Questions like these demand a way to detect topics hidden behind messages associated with an individual or a hashtag, and a gauge of similarity among these topics. Here we develop such an approach to identify clusters of similar hashtags by detecting communities in the hashtag co-occurrence network. Then the topical diversity of a user's interests is quantifi…
Temporal Analysis of Drifting Hashtags in Textual Data Streams: A Graph-Based Application
Pontifícia Universidade Católica do Paraná (PUCPR)（巴拉那天主教大学）；Instituto Federal de Santa Catarina (IFSC)（圣卡塔琳娜联邦学院）；Universidade Estadual de Ponta Grossa (UEPG)（蓬塔格罗萨州立大学）
In this paper, we propose a method of ranking recently created Twitter accounts according to their prospective popularity. Early detection of new promising accounts is useful for trend prediction, viral marketing, user recommendation, and so on. New accounts are, however, difficult to evaluate because they have not established their reputations, and we cannot apply existing link-based or other popularity-based account evaluation methods. Our method first finds "early adopters", i.e., users who often find new good information sources earlier than others. Our method then regards new accounts fol…
We present the first comprehensive characterization of the diffusion of ideas on Twitter, studying more than 4000 topics that include both popular and less popular topics. On a data set containing approximately 10 million users and a comprehensive scraping of all the tweets posted by these users between June 2009 and August 2009 (approximately 200 million tweets), we perform a rigorous temporal and spatial analysis, investigating the time-evolving properties of the subgraphs formed by the users discussing each topic. We focus on two different notions of the spatial: the network topology formed…
Extracting topics from large collections of unstructured text-documents has become a central task in current NLP applications and algorithms like NMF, LDA as well as their generalizations are the well-established current state of the art. However, especially when it comes to short text documents like Tweets, these approaches often lead to unsatisfying results due to the sparsity of the document-feature matrices. Even though, several approaches have been proposed to overcome this sparsity by taking additional information into account, these are merely focused on the aggregation of similar docum…
