Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter campaigns, which includes: (i) collecting tweets and detecting topics relating to a campaign; (ii) mining important campaign topics using scientometrics measures; (iii) modelling user interests using hashtags and topical entropy; (iv) identifying influential users using an adapted PageRank score; and (v) various metrics and visualization techniques for identifying bot-like activities. While this methodology is generalizable to multiple campaign types, we demonstrate its effectiveness on the 2017 German federal election.
Twitter continuously tightens the access to its data via the publicly accessible, cost-free standard APIs. This especially applies to the follow network. In light of this, we successfully modified a network sampling method to work efficiently with the Twitter standard API in order to retrieve the most central and influential accounts of a language-based Twitter follow network: the German Twittersphere. We provide evidence that the method is able to approximate a set of the top 1 to 10 percent of influential accounts in the German Twittersphere in terms of activity, follower numbers, coverage a…
Patterns of event propagation in online social networks provide novel insights on the modeling and analysis of information dissemination over networks and physical systems. This paper studies the importance of follower links for event propagation on Twitter. Three recent event propagation traces are collected with the Twitter user language field being used to identify the Network of Networks (NoN) structure embedded in the Twitter follower networks. We first formulate event propagation on Twitter as an iterative state equation, and then propose an effective score function on follower links acc…
Influential users have great potential for accelerating information dissemination and acquisition on Twitter. How to measure the influence of Twitter users has attracted significant academic and industrial attention. Existing influential measurement techniques, however, are vulnerable to sybil users that are thriving on Twitter. Although sybil defenses for online social networks have been extensively investigated, they commonly assume unique mappings from human-established trust relationships to online social associations and thus do not apply to Twitter where users can freely follow each othe…
With the growing popularity of online social media, identifying influential users in these social networks has become very popular. Existing works have studied user attributes, network structure and user interactions when measuring user influence. In contrast to these works, we focus on user behavioural characteristics. We investigate the temporal dynamics of user activity patterns and how these patterns affect user interactions. We assimilate such characteristics into a PageRank based temporal influence ranking model (TIR) to identify influential users. The transition probability in TIR is pr…
Social media is a rich source of user behavior and opinions. Twitter senses nearly 500 million tweets per day from 328 million users.An appropriate machine learning pipeline over this information enables up-to-date and cost-effective data collection for a wide variety of domains such as; social science, public health, the wisdom of the crowd, etc. In many of the domains, users demographic information is key to the identification of segments of the populations being studied. For instance, Which age groups are observed to abuse which drugs?, Which ethnicities are most affected by depression per …
Twitter is becoming an increasingly important platform for disseminating information during crisis situations, such as the COVID-19 pandemic. Effective crisis communication on Twitter can shape the public perception of the crisis, influence adherence to preventative measures, and thus affect public health. Influential accounts are particularly important as they reach large audiences quickly. This study identifies influential German-language accounts from almost 3 million German tweets collected between January and May 2020 by constructing a retweet network and calculating PageRank centrality v…
The social media craze is on an ever increasing spree, and people are connected with each other like never before, but these vast connections are visually unexplored. We propose a methodology Twigraph to explore the connections between persons using their Twitter profiles. First, we propose a hybrid approach of recommending social media profiles, articles, and advertisements to a user.The profiles are recommended based on the similarity score between the user profile, and profile under evaluation. The similarity between a set of profiles is investigated by finding the top influential words thu…
In this paper, we propose an ontology schema towards semantification provision of Twitter social analytics. The ontology is deployed over a publicly available service that measures how influential a Twitter account is, by combining its social activity and interaction over Twittersphere. Apart from influential quantity and quality measures, the service provides a SPARQL endpoint where users can perform advance semantic queries through the RDFized Twitter entities (mentions, replies, hashtags, photos, URLs) over the semantic graph.
In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating characteristics of tweets in the context of social impact theory, and its dimension immediacy. To this end, we analysed influential Twitter communication data during Black Friday 2018 with methods from social media analytics such as sentiment analysis and degree centrality. Results show significant differences in communication style between companies and influencers.…
Serious concerns have been raised about the role of 'socialbots' in manipulating public opinion and influencing the outcome of elections by retweeting partisan content to increase its reach. Here we analyze the role and influence of socialbots on Twitter by determining how they contribute to retweet diffusions. We collect a large dataset of tweets during the 1st U.S. Presidential Debate in 2016 (#DebateNight) and we analyze its 1.5 million users from three perspectives: user influence, political behavior (partisanship and engagement) and botness. First, we define a measure of user influence ba…
As the novel coronavirus spread globally, a growing public panic was expressed over the internet. We examine the public discussion concerning COVID-19 on Twitter. We use a dataset of 67 million tweets from 12 million users collected between January 29, 2020 and March 4, 2020. We categorize users based on their home countries, social identities, and political orientation. We find that news media, government officials, and individual news reporters posted a majority of influential tweets, while the most influential ones are still written by regular users. Tweets mentioning "fake news" URLs and d…
Dangerous speech on social media platforms can be framed as blatantly inflammatory, or be couched in innuendo. It is also centrally tied to who engages it - it can be driven by openly sectarian social media accounts, or through subtle nudges by influential accounts, allowing for complex means of reinforcing vilification of marginalized groups, an increasingly significant problem in the media environment in the Global South. We identify dangerous speech by influential accounts on Twitter in India around three key events, examining both the language and networks of messaging that condones or act…
Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we propose two evidential influence maximization models for Twitter social network. The proposed approach uses the theory of belief functions to estimate users influence. Furthermore, the proposed influence estimation measure fuses many influence aspects in Twitter, like the importance of the user in the network structure and the popularity of user's tweets (messages…
The rise of social media accompanied by the Covid-19 Pandemic has instigated a shift in paradigm in the presidential campaigns in Iran from the real world to social media. Unlike previous presidential elections, there was a decrease in physical events and advertisements for the candidates; in turn, the online presence of presidential candidates is significantly increased. Farsi Twitter played a specific role in this matter, as it became the platform for creating political content. In this study, we found traces of organizational activities in Farsi Twitter. Our investigations reveals that the …
The outbreak of the COVID-19 pandemic triggers infodemic over online social media, which significantly impacts public health around the world, both physically and psychologically. In this paper, we study the impact of the pandemic on the mental health of influential social media users, whose sharing behaviours significantly promote the diffusion of COVID-19 related information. Specifically, we focus on subjective well-being (SWB), and analyse whether SWB changes have a relationship with their bridging performance in information diffusion, which measures the speed and wideness gain of informat…
In many societies there is an elite, a relatively small group of powerful individuals that is well-connected and highly influential. Since the ancient days of Julius Caesar's senate of Rome to the recent days of celebrities on Twitter, the size of the elite is a result of conflicting social forces competing to increase or decrease it. The main contribution of this paper is the answer to the question how large the elite is at equilibrium. We take an axiomatic approach to solve this: assuming that an elite exists and it is influential, stable and either minimal or dense, we prove that its size m…
MIT Lincoln Laboratory（麻省理工学院林肯实验室）；Fox School of Business, Temple University（天普大学福克斯商学院）；Yau Mathematical Sciences Center, Tsinghua University（清华大学丘成桐数学科学中心）；Department of Statistics, Harvard University（哈佛大学统计系）
The weaponization of digital communications and social media to conduct disinformation campaigns at immense scale, speed, and reach presents new challenges to identify and counter hostile influence operations (IOs). This paper presents an end-to-end framework to automate detection of disinformation narratives, networks, and influential actors. The framework integrates natural language processing, machine learning, graph analytics, and a novel network causal inference approach to quantify the impact of individual actors in spreading IO narratives. We demonstrate its capability on real-world hos…
Discovering the stances of media outlets and influential people on current, debatable topics is important for social statisticians and policy makers. Many supervised solutions exist for determining viewpoints, but manually annotating training data is costly. In this paper, we propose a cascaded method that uses unsupervised learning to ascertain the stance of Twitter users with respect to a polarizing topic by leveraging their retweet behavior; then, it uses supervised learning based on user labels to characterize both the general political leaning of online media and of popular Twitter users,…
Centrality is one of the most studied concepts in social network analysis. There is a huge literature regarding centrality measures, as ways to identify the most relevant users in a social network. The challenge is to find measures that can be computed efficiently, and that can be able to classify the users according to relevance criteria as close as possible to reality. We address this problem in the context of the Twitter network, an online social networking service with millions of users and an impressive flow of messages that are published and spread daily by interactions between users. Tw…
Online Social Networks (OSN) are increasingly being used as platform for an effective communication, to engage with other users, and to create a social worth via number of likes, followers and shares. Such metrics and crowd-sourced ratings give the OSN user a sense of social reputation which she tries to maintain and boost to be more influential. Users artificially bolster their social reputation via black-market web services. In this work, we identify users which manipulate their projected follower count using an unsupervised local neighborhood detection method. We identify a neighborhood of …
It is a widely accepted fact that state-sponsored Twitter accounts operated during the 2016 US presidential election spreading millions of tweets with misinformation and inflammatory political content. Whether these social media campaigns of the so-called "troll" accounts were able to manipulate public opinion is still in question. Here we aim to quantify the influence of troll accounts and the impact they had on Twitter by analyzing 152.5 million tweets from 9.9 million users, including 822 troll accounts. The data collected during the US election campaign, contain original troll tweets befor…
Recent years have witnessed the tremendous growth of the online social media. In China, Weibo, a Twitter-like service, has attracted more than 500 million users in less than four years. Connected by online social ties, different users influence each other emotionally. We find the correlation of anger among users is significantly higher than that of joy, which indicates that angry emotion could spread more quickly and broadly in the network. While the correlation of sadness is surprisingly low and highly fluctuated. Moreover, there is a stronger sentiment correlation between a pair of users if …
Amirkabir University of Technology（阿米尔卡比尔理工大学）；Allame Tabatabaei Universiy（阿拉梅·塔巴塔巴伊大学）；Tarbiat Modarres University（塔比亚特莫达雷斯大学）
One of the new scientific ways of understanding discourse dynamics is analyzing the public data of social networks. This research's aim is Post-structuralist Discourse Analysis (PDA) of Covid-19 phenomenon (inspired by Laclau and Mouffe's Discourse Theory) by using Intelligent Data Mining for Persian Society. The examined big data is five million tweets from 160,000 users of the Persian Twitter network to compare two discourses. Besides analyzing the tweet texts individually, a social network graph database has been created based on retweets relationships. We use the VoteRank algorithm to intr…
Understanding the collective reaction to individual actions is key to effectively spread information in social media. In this work we define efficiency on Twitter, as the ratio between the emergent spreading process and the activity employed by the user. We characterize this property by means of a quantitative analysis of the structural and dynamical patterns emergent from human interactions, and show it to be universal across several Twitter conversations. We found that some influential users efficiently cause remarkable collective reactions by each message sent, while the majority of users m…
Syracuse University（雪城大学）；Lawrence Livermore National Labs（劳伦斯利弗莫尔国家实验室）；Intel Labs（英特尔实验室）
Influential node detection is a central research topic in social network analysis. Many existing methods rely on the assumption that the network structure is completely known \textit{a priori}. However, in many applications, network structure is unavailable to explain the underlying information diffusion phenomenon. To address the challenge of information diffusion analysis with incomplete knowledge of network structure, we develop a multi-task low rank linear influence model. By exploiting the relationships between contagions, our approach can simultaneously predict the volume (i.e. time seri…
We say that a population is perfectly polarized when divided in two groups of the same size and opposite opinions. In this paper, we propose a methodology to study and measure the emergence of polarization from social interactions. We begin by proposing a model to estimate opinions in which a minority of influential individuals propagate their opinions through a social network. The result of the model is an opinion probability density function. Next, we propose an index to quantify the extent to which the resulting distribution is polarized. Finally, we apply the proposed methodology to a Twit…
In a diversified context with multiple social networking sites, heterogeneous activity patterns and different user-user relations, the concept of "information cascade" is all but univocal. Despite the fact that such information cascades can be defined in different ways, it is important to check whether some of the observed patterns are common to diverse contagion processes that take place on modern social media. Here, we explore one type of information cascades, namely, those that are time-constrained, related to two kinds of socially-rooted topics on Twitter. Specifically, we show that in bot…
In the contemporary world, a significant number of people use social networking services for a variety of purposes, including, but not limited to, communicating, exchanging messages and searching for information. A popular social network in the political arena is Twitter, a microblogging service for posting messages of up to 280 characters, called "tweets," where influential politicians from various countries often use this medium to spread ideas and make public statements. In this work, an analysis was made of the connections of candidates for the presidency of the Republic of Brazil in the y…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key question for such platforms is to determine influential users, in the sense that they generate interactions between members of the platform. Common measures used both in the academic literature and by companies that provide analytics services are variants of the popular web-search PageRank algorithm applied to networks that capture connections between users. In…
Ivan Franko Lviv National University（利沃夫伊万弗兰科国立大学）
In this paper, we analyze the existence of possible correlation between public opinion of twitter users and the decision-making of persons who are influential in the society. We carry out this analysis on the example of the discussion of probable name of the British crown baby, born in July, 2013. In our study, we use the methods of quantitative processing of natural language, the theory of frequent sets, the algorithms of visual displaying of users' communities. We also analyzed the time dynamics of keyword frequencies. The analysis showed that the main predictable name was dominating in the …
Many works related to Twitter aim at characterizing its users in some way: role on the service (spammers, bots, organizations, etc.), nature of the user (socio-professional category, age, etc.), topics of interest , and others. However, for a given user classification problem, it is very difficult to select a set of appropriate features, because the many features described in the literature are very heterogeneous, with name overlaps and collisions, and numerous very close variants. In this article, we review a wide range of such features. In order to present a clear state-of-the-art descriptio…
We combine user-centric Twitter data with video-centric YouTube data to analyze who watches and shares what on YouTube. Combination of two data sets, with 87k Twitter users, 5.6mln YouTube videos and 15mln video sharing events, allows rich analysis going beyond what could be obtained with either of the two data sets individually. For Twitter, we generate user features relating to activity, interests and demographics. For YouTube, we obtain video features for topic, popularity and polarization. These two feature sets are combined through sharing events for YouTube URLs on Twitter. This combinat…
The dissemination of fake news intended to deceive people, influence public opinion and manipulate social outcomes, has become a pressing problem on social media. Moreover, information sharing on social media facilitates diffusion of viral information cascades. In this work, we focus on understanding and leveraging diffusion dynamics of false and legitimate contents in order to facilitate network interventions for fake news mitigation. We analyze real-world Twitter datasets comprising fake and true news cascades, to understand differences in diffusion dynamics and user behaviours with regards …
Twitter has become a vital social media platform while an ample amount of malicious Twitter bots exist and induce undesirable social effects. Successful Twitter bot detection proposals are generally supervised, which rely heavily on large-scale datasets. However, existing benchmarks generally suffer from low levels of user diversity, limited user information and data scarcity. Therefore, these datasets are not sufficient to train and stably benchmark bot detection measures. To alleviate these problems, we present TwiBot-20, a massive Twitter bot detection benchmark, which contains 229,573 user…
In recent years, Twitter has seen a proliferation of automated accounts or bots that send spam, offer clickbait, compromise security using malware, and attempt to skew public opinion. Previous research estimates that around 9% to 17% of Twitter accounts are bots contributing to between 16% to 56% of tweets on the medium. This paper introduces an unsupervised approach to detect Twitter spam campaigns in real-time. The bot groups we detect tweet duplicate content with shortened embedded URLs over extended periods of time. Our experiments with the detection protocol reveal that bots consistently …
Twitter has become a major social media platform since its launching in 2006, while complaints about bot accounts have increased recently. Although extensive research efforts have been made, the state-of-the-art bot detection methods fall short of generalizability and adaptability. Specifically, previous bot detectors leverage only a small fraction of user information and are often trained on datasets that only cover few types of bots. As a result, they fail to generalize to real-world scenarios on the Twittersphere where different types of bots co-exist. Additionally, bots in Twitter are cons…
Twitter bot detection is an important and challenging task. Existing bot detection measures fail to address the challenge of community and disguise, falling short of detecting bots that disguise as genuine users and attack collectively. To address these two challenges of Twitter bot detection, we propose BotRGCN, which is short for Bot detection with Relational Graph Convolutional Networks. BotRGCN addresses the challenge of community by constructing a heterogeneous graph from follow relationships and applies relational graph convolutional networks. Apart from that, BotRGCN makes use of multi-…
Contemporary social media networks can be viewed as a break to the early two-step flow model in which influential individuals act as intermediaries between the media and the public for information diffusion. Today's social media platforms enable users to both generate and consume online contents. Users continuously engage and disengage in discussions with varying degrees of interaction leading to formation of distinct online communities. Such communities are often formed at high-level either based on metadata, such as hashtags on Twitter, or popular content triggered by few influential users. …
Twitter bot detection has become an important and challenging task to combat misinformation and protect the integrity of the online discourse. State-of-the-art approaches generally leverage the topological structure of the Twittersphere, while they neglect the heterogeneity of relations and influence among users. In this paper, we propose a novel bot detection framework to alleviate this problem, which leverages the topological structure of user-formed heterogeneous graphs and models varying influence intensity between users. Specifically, we construct a heterogeneous information network with …
Misinformation undermines the credibility of social media and poses significant threats to modern societies. As a countermeasure, Twitter has recently introduced "Birdwatch," a community-driven approach to address misinformation on Twitter. On Birdwatch, users can identify tweets they believe are misleading, write notes that provide context to the tweet and rate the quality of other users' notes. In this work, we empirically analyze how users interact with this new feature. For this purpose, we collect {all} Birdwatch notes and ratings between the introduction of the feature in early 2021 and …
Saginaw Valley State University（萨吉诺谷州立大学）；University of Nebraska at Kearney（内布拉斯加大学卡尼尔分校）；Hamad Bin Khalifa University（哈马德·本·哈利法大学）
Digital cryptocurrencies such as Bitcoin have exploded in recent years in both popularity and value. By their novelty, cryptocurrencies tend to be both volatile and highly speculative. The capricious nature of these coins is helped facilitated by social media networks such as Twitter. However, not everyone's opinion matters equally, with most posts garnering little to no attention. Additionally, the majority of tweets are retweeted from popular posts. We must determine whose opinion matters and the difference between influential and non-influential users. This study separates these two groups …
Recent research has shown a substantial active presence of bots in online social networks (OSNs). In this paper we utilise our past work on studying bots (Stweeler) to comparatively analyse the usage and impact of bots and humans on Twitter, one of the largest OSNs in the world. We collect a large-scale Twitter dataset and define various metrics based on tweet metadata. We divide and filter the dataset in four popularity groups in terms of number of followers. Using a human annotation task we assign 'bot' and 'human' ground-truth labels to the dataset, and compare the annotations against an on…
The presence and complexity of political Twitter bots has increased in recent years, making it a very difficult task to recognize these accounts from real, human users. We intended to provide an answer to the following question: are temporal patterns of activity qualitatively different in fake and human accounts? We collected a large sample of tweets during the post-electoral conflict in the US in 2020 and performed supervised and non-supervised statistical learning technique sto quantify the predictive power of time-series features for human-bot recognition. Our results show that there are no…
The acquisition of Twitter by Elon Musk has spurred controversy and uncertainty among Twitter users. The move raised as many praises as concerns, particularly regarding Musk's views on free speech. As a result, a large number of Twitter users have looked for alternatives to Twitter. Mastodon, a decentralized micro-blogging social network, has attracted the attention of many users and the general media. In this paper, we track and analyze the migration of 136,009 users from Twitter to Mastodon. Our analysis sheds light on the user-driven pressure towards centralization in a decentralized ecosys…
This is an approach to detecting a subset of bots on Twitter, that at best is under-researched. This approach will be generic enough to be adaptable to most, if not all social networks. The subset of bots this focuses on are those that can evade most, if not all current detection methods. This is simply because they have little to no information associated with them that can be analyzed to make a determination. Although any account on any social media site inherently has information associated with it, it is very easy to blend in with the majority of users who are simply "lurkers" - those who …
Nowadays, social media represent persuasive tools that have been progressively weaponized to affect people's beliefs, spread manipulative narratives, and sow conflicts along divergent factions. Software-controlled accounts (i.e., bots) are one of the main actors associated with manipulation campaigns, especially in the political context. Uncovering the strategies behind bots' activities is of paramount importance to detect and curb such campaigns. In this paper, we present a long term (one year) analysis of bots activity on Twitter in the run-up to the 2018 U.S. Midterm Elections. We identify …
Inspired by the simple, yet effective, method of tweeting gibberish to attract automated social agents (bots), we attempt to create localised honeypots in the South African political context. We produce a series of defined techniques and combine them to generate interactions from users on Twitter. The paper offers two key contributions. Conceptually, an argument is made that honeypots should not be confused for bot detection methods, but are rather methods to capture low-quality users. Secondly, we successfully generate a list of 288 local low quality users active in the political context.
University of Maryland（马里兰大学）；Carnegie Mellon University（卡内基梅隆大学）；Sentimetrix；Indiana University（印第安纳大学）；CalPoly（加州州立理工大学）；Institute for Molecular Manufacturing（分子制造研究所）；University of Michigan（密歇根大学）；Pacific Social
A number of organizations ranging from terrorist groups such as ISIS to politicians and nation states reportedly conduct explicit campaigns to influence opinion on social media, posing a risk to democratic processes. There is thus a growing need to identify and eliminate "influence bots" - realistic, automated identities that illicitly shape discussion on sites like Twitter and Facebook - before they get too influential. Spurred by such events, DARPA held a 4-week competition in February/March 2015 in which multiple teams supported by the DARPA Social Media in Strategic Communications program …
