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arXiv 1908.10896cs.CLcs.LG
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基于顾客反馈的产品匹配度预测

Analyzing Customer Feedback for Product Fit Prediction

Data Reply GmbH(数据回复有限责任公司)

Stephan Baier

摘要:

顾客在网上购买时装时最大的障碍之一是很难找到合适的产品。为了提供更好的在线购物体验,平台需要找到向客户推荐合适的产品尺寸和最合适的产品的方法。然而,这些推荐系统需要客户反馈,以便估计最合适的尺寸选择。这种反馈很少见,通常只能以自然文本的形式提供。在本文中,我们研究了使用自然语言处理技术从客户评论中提取产品匹配反馈。特别是,我们比较传统的方法与最近的迁移学习技术的文本分类,并分析他们的结果。我们的评估表明,迁移学习方法ULMFit不仅相对快速训练,而且在这项任务上达到了最高的准确性。提取的信息与实际尺寸推荐系统的集成留给未来的工作。

英文摘要:

One of the biggest hurdles for customers when purchasing fashion online, is the difficulty of finding products with the right fit. In order to provide a better online shopping experience, platforms need to find ways to recommend the right product sizes and the best fitting products to their customers. These recommendation systems, however, require customer feedback in order to estimate the most suitable sizing options. Such feedback is rare and often only available as natural text. In this paper, we examine the extraction of product fit feedback from customer reviews using natural language processing techniques. In particular, we compare traditional methods with more recent transfer learning techniques for text classification, and analyze their results. Our evaluation shows, that the transfer learning approach ULMFit is not only comparatively fast to train, but also achieves highest accuracy on this task. The integration of the extracted information with actual size recommendation systems is left for future work.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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