理解新闻媒体的受众定位模式
Understanding News Outlets' Audience-Targeting Patterns
摘要：
新闻界塑造民众信息面貌的力量是无与伦比的，即使是在现在所有信息渠道都有民主渠道的时代。然而，众所周知，新闻媒体（特别是较传统的新闻媒体）往往会歧视他们想接触的人，以及应该把谁放在一边。在这项工作中，我们试图阐明一些报纸的受众定位模式，使用智利的媒体生态系统。首先，我们使用引力模型来分析地理作为解释观众可达性的一个因素。这表明，有些报纸确实受到地理因素的影响（主要是地方新闻媒体），但有些报纸则不是（全国发行媒体）。对于那些不是，我们使用回归模型来研究社会经济和政治特征在新闻媒体采用的影响。我们的结论是，事实上，更大的，全国发行的新闻媒体的目标人群基于这些因素，而不是地理或即时性。
英文摘要：
The power of the press to shape the informational landscape of a population is unparalleled, even now in the era of democratic access to all information outlets. However, it is known that news outlets (particularly more traditional ones) tend to discriminate who they want to reach, and who to leave aside. In this work, we attempt to shed some light on the audience targeting patterns of newspapers, using the Chilean media ecosystem. First, we use the gravity model to analyze geography as a factor in explaining audience reachability. This shows that some newspapers are indeed driven by geographical factors (mostly local news outlets) but some others are not (national-distribution outlets). For those which are not, we use a regression model to study the influence of socioeconomic and political characteristics in news outlets adoption. We conclude that indeed larger, national-distribution news outlets target populations based on these factors, rather than on geography or immediacy.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
