arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1606.02597physics.soc-phcs.SI
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过度互惠扭曲了在线社交网络中的声誉

Excess reciprocity distorts reputation in online social networks

Giacomo Livan, Fabio Caccioli, Tomaso Aste

摘要:

点对点(P2P)经济依赖于在分布式网络系统中建立信任,其中用户的可靠性通过将评级汇总为声誉分数的数字同行评审过程进行评估。在这里,我们提出了网络效应的证据,偏见的数字声誉,揭示了P2P网络显示出极高的互惠水平。事实上,这些比与零假设兼容的那些高得多,零假设保留了所有节点对之间的经验观察到的一致性水平,并且相当接近与网络声誉景观结构兼容的最高水平。这表明,支持数字声誉的众包过程可能会因用户试图通过交换评级来相互提升声誉或报复而严重扭曲。我们发现,最不活跃的用户主要负责这种互惠引起的偏见,这一事实可以被利用,以获得更可靠的声誉估计。我们的研究结果在不同的P2P平台上都是稳健的,包括使用评级对用户制作的内容进行投票和对用户配置文件进行投票的情况。

英文摘要:

The peer-to-peer (P2P) economy relies on establishing trust in distributed networked systems, where the reliability of a user is assessed through digital peer-review processes that aggregate ratings into reputation scores. Here we present evidence of a network effect which biases digital reputation, revealing that P2P networks display exceedingly high levels of reciprocity. In fact, these are much higher than those compatible with a null assumption that preserves the empirically observed level of agreement between all pairs of nodes, and rather close to the highest levels structurally compatible with the networks' reputation landscape. This indicates that the crowdsourcing process underpinning digital reputation can be significantly distorted by the attempt of users to mutually boost reputation, or to retaliate, through the exchange of ratings. We uncover that the least active users are predominantly responsible for such reciprocity-induced bias, and that this fact can be exploited to obtain more reliable reputation estimates. Our findings are robust across different P2P platforms, including both cases where ratings are used to vote on the content produced by users and to vote on user profiles.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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