MyAdChoices：为在线广告带来透明度和控制
MyAdChoices: Bringing Transparency and Control to Online Advertising
摘要：
在过去的几年里，在线广告的侵入性和日益增长的侵入性引起了人们对用户隐私和Web可用性的严重关注。作为对这些担忧的反应，我们目睹了无数广告拦截和反跟踪工具的出现，其目的是将广告控制权交还给用户。然而，这些技术的问题在于它们的方法非常有限和激进：用户只能选择阻止或允许所有广告。大约有2亿人经常使用这些工具，网络的经济模式--用户免费获得内容，以换取广告商向他们展示广告--正处于严重的危险之中。在本文中，我们提出了一个智能网络技术，旨在使透明度的在线广告，使用户可以作出明智的和公平的决定，关于广告拦截。所提出的技术被实现为Web浏览器扩展，使用户能够对广告进行细粒度控制，从而在隐私和浏览体验方面为他们提供一定的保证，同时保留互联网经济模式。在真实环境中的实验结果表明，我们的方法的适用性和可行性，并提供了初步的结果，从真实的用户浏览配置文件的行为目标。
英文摘要：
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a myriad of ad-blocking and anti-tracking tools, whose aim is to return control to users over advertising. The problem with these technologies, however, is that they are extremely limited and radical in their approach: users can only choose either to block or allow all ads. With around 200 million people regularly using these tools, the economic model of the Web ---in which users get content free in return for allowing advertisers to show them ads--- is at serious peril. In this paper, we propose a smart Web technology that aims at bringing transparency to online advertising, so that users can make an informed and equitable decision regarding ad blocking. The proposed technology is implemented as a Web-browser extension and enables users to exert fine-grained control over advertising, thus providing them with certain guarantees in terms of privacy and browsing experience, while preserving the Internet economic model. Experimental results in a real environment demonstrate the suitability and feasibility of our approach, and provide preliminary findings on behavioral targeting from real user browsing profiles.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
