科普网络视频的类型学
Typologies of the Popular Science Web Video
摘要：
近年来，互联网上的科普网络视频创作有所增加。格式、类型和制作者的多样性使得科学网络视频很难形成一个通用的定义，因为并非每个制作者都认为自己是机构意义上的科学传播者，视频平台的专业性和成功不再仅仅取决于技术卓越或制作成本。娱乐、内容质量和真实性已经成为社区建设和成功的关键。科学视频制作的民主化允许新的类型，风格和形式。本文首先概述了科普网络视频的类型和特点。为了避免科学网络视频与机构制作的视频的误导性识别，我们避开了科学传播视频这个术语，因为许多实际的制作者甚至不熟悉科学传播的学术讨论，因为主题不依赖于政治或教育策略。对100个在线视频频道的200个视频进行了内容分析。一些因素，如叙事策略，视频编辑技术和设计倾向，关于摄影，镜头的数量，所使用的蒙太奇的种类，甚至声音设计和特殊FX的广泛使用，都表明科学传播者越来越专业，独立于机构或个人的承诺：总的来说，可以说，所谓的业余爱好者正在创造科学视频通信的视觉语言。本研究为理解当前科普网络视频的本质迈出了重要的一步，并为进一步研究此类新媒体中的科学传播提供了一个基于证据的定义。
英文摘要：
The creation of popular science web videos on the Internet has increased in recent years. The diversity of formats, genres, and producers makes it difficult to formulate a universal definition of science web videos since not every producer considers him- or herself to be a science communicator in an institutional sense, and professionalism and success on video platforms no longer depend exclusively on technical excellence or production costs. Entertainment, content quality, and authenticity have become the keys to community building and success. The democratization of science video production allows a new variety of genres, styles, and forms. This article provides a first overview of the typologies and characteristics of popular science web videos. To avoid a misleading identification of science web videos with institutionally produced videos, we steer clear of the term science communication video, since many of the actual producers are not even familiar with the academic discussion on science communication, and since the subject matter does not depend on political or educational strategies. A content analysis of 200 videos from 100 online video channels was conducted. Several factors such as narrative strategies, video editing techniques, and design tendencies with regard to cinematography, the number of shots, the kind of montage used, and even the spread use of sound design and special FX point to an increasing professionalism among science communicators independent of institutional or personal commitments: in general, it can be said that supposed amateurs are creating the visual language of science video communication. This study represents an important step in understanding the essence of current popular science web videos and provides an evidence-based definition as a helpful cornerstone for further studies on science communication within this kind of new media.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
