arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1908.05572cs.CY
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大众科学网络视频的制作者。在新性别主义与旧性别问题之间

Producers of Popular Science Web Videos. Between New Professionalism and Old Gender Issues

Jesus Munoz Morcillo, Klemens Czurda, Andrea Geipel, Caroline Y. Robertson-von Trotha

摘要:

本文基于对190个YouTube视频的定量分析,概述了与科学传播相关的网络视频制作环境。作者探讨了生产者的主要特征和持续战略,重点放在三个主题:专业精神,生产者的性别和年龄概况,社区建设。在讨论中,作者将定量结果与最近发表的关于科普网络视频制作者的定性研究进行了比较。这种补充方法进一步证明了YouTube上大多数科普传播者的主要特征,它显示了一种新型的专业精神,超越了迄今为止用户生成内容(UGC)和专业生成内容(PGC)之间的区别,提出了性别问题,并质疑YouTube上科学传播者的参与文化。

英文摘要:

This article provides an overview of the web video production context related to science communication, based on a quantitative analysis of 190 YouTube videos. The authors explore the main characteristics and ongoing strategies of producers, focusing on three topics: professionalism, producer's gender and age profile, and community building. In the discussion, the authors compare the quantitative results with recently published qualitative research on producers of popular science web videos. This complementary approach gives further evidence on the main characteristics of most popular science communicators on YouTube, it shows a new type of professionalism that surpasses the hitherto existing distinction between User Generated Content (UGC) and Professional Generated Content (PGC), raises gender issues, and questions the participatory culture of science communicators on YouTube.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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