arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1504.01112cs.CY
收藏

沙特阿拉伯SME行业电子商城的采用因素

Adoption Factors for e-Malls in the SME Sector in Saudi Arabia

Adel A. Bahaddad, Rayed AlGhamdi, Salem Alkhalaf

摘要:

1.中小企业部门是贸易领域的基本支柱之一。它通过提供大量的就业机会,大大有助于提高各国的经济,这有利于直接支持国家经济。在信息技术时代,这一部门面临的最重要障碍之一是缺乏与消费者的在线交易渠道,这需要比他们的能力更多的财政支持。因此,电子商城可能是克服这一障碍的最佳低成本解决方案之一。此外,它们还提供电子平台,其中包括大多数中小企业通过电子渠道进行销售的要求,并提供必要的技术支持。根据沙特阿拉伯货币局(SAMA)2013年发布的一份报告,中小企业的比例相当于沙特阿拉伯公司总数的90%,总数为848,500。e-Mall是沙特阿拉伯的一个现代概念,需要使用创新的分裂(DOI)方法,通过确定公司的要求和困难来传播e-Mall。因此,本文重点研究了中小企业采用电子商务的因素。对沙特阿拉伯的108家公司进行了定量问卷调查,了解他们采用电子商城面临哪些障碍和要求,并重点关注影响该系统实施的因素,分为组织因素、技术因素和文化因素。

英文摘要:

The small and medium-sized enterprise (SME) sector represents one of the fundamental pillars in the trade field. It contributes significantly to raising the economies of countries by providing significant numbers of job opportunities, which are beneficial to directly supporting national economies. One of the most important obstacles facing this sector in the information technology era is the lack of online trading channels with consumers, which require more financial support than the their capabilities. Therefore, e-Malls might be one of the best low-cost solutions to overcome this obstacle. Also, they provide electronic platforms that include most SME requirements for sales via electronic channels as well as offer essential technical support. According to a report published in 2013 by the Saudi Arabian Monetary Agency (SAMA), the percentage of SMEs is equivalent to 90% of the total number of companies in Saudi Arabia, which is numbered at 848,500. The e-Mall is a modern idea in Saudi Arabia that requires the use of the Disunion Of Innovation (DOI) approach to diffuse e-Malls through determining companies requirements and difficulties. Therefore, this paper focuses on the factors that help SMEs to adopt e-Malls. A quantitative questionnaire was conducted on 108 companies in Saudi Arabia to find what obstacles and requirements they face to adopt an e-Mall and focus on the factors affecting the implementation of this system, which are divided into organizational, technical and cultural factors.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑