处于电子商业成熟度不同阶段的零售商如何评价他们进入电子商业活动？
How Retailers at different Stages of E-Commerce Maturity Evaluate Their Entry to E-Commerce Activities?
摘要：
本文研究了处于电子商业成熟度不同阶段的零售商如何评估其进入电子商业活动。这项研究是采用定性方法进行的，采访了16家零售商在沙特阿拉伯。它提出了22个被认为是对沙特阿拉伯零售商影响最大的因素。有趣的是，在不同成熟阶段的公司中，零售商对使用电子商业的问题有不同的态度。已经达到电子商业成熟度较高阶段的企业提供了关于使用电子商业的积极和乐观态度和做法的实际证据，而尚未达到较高成熟度的企业提供了更多消极和悲观态度和做法的实际证据。因此，这项研究应有助于沙特阿拉伯和具有类似情况的其他国家进一步发展电子商业的努力。
英文摘要：
This paper investigates how retailers at different stages of e-commerce maturity evaluate their entry to e-commerce activities. The study was conducted using qualitative approach interviewing 16 retailers in Saudi Arabia. It comes up with 22 factors that are believed the most influencing factors for retailers in Saudi Arabia. Interestingly, there seem to be differences between retailers in companies at different maturity stages in terms of having different attitudes regarding the issues of using e-commerce. The businesses that have reached a high stage of e-commerce maturity provide practical evidence of positive and optimistic attitudes and practices regarding use of e-commerce, whereas the businesses that have not reached higher levels of maturity provide practical evidence of more negative and pessimistic attitudes and practices. The study, therefore, should contribute to efforts leading to greater e-commerce development in Saudi Arabia and other countries with similar context.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
