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arXiv 0812.1045cs.CYphysics.soc-ph
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重要的社交网络:显微镜下的Twitter

Social networks that matter: Twitter under the microscope

Bernardo A. Huberman, Daniel M. Romero, Fang Wu

摘要:

学者、广告商和政治活动家将大规模在线社交网络视为社会互动的代表,可用于研究思想传播、社会关系动态和病毒式营销等。但是,社交网络的链接结构并不能揭示人与人之间的实际互动。注意力的缺乏以及日常生活和工作的节奏使人们默认与少数重要的人互动,并回报他们的注意力。一项对Twitter社交互动的研究表明,Twitter使用的驱动力是一个稀疏而隐藏的连接网络,其基础是所宣称的朋友和追随者。

英文摘要:

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the declared set of friends and followers.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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