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arXiv cs/0109051cs.CY
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互联网TV:商业模式和计划内容

Internet TV: Business Models and Program Content

David Waterman

摘要:

互联网技术最终应该比现有媒体提供重要的改进,不仅在宽带传输的效率方面,而且特别重要的是,在可用于为该节目筹集资金的商业模式的效率方面。我确定了互联网技术的五个经济特征,应该导致这些更高的效率:(1)降低交付成本和减少容量限制,(2)更有效的互动,(3)更有效的广告和赞助,(4)更有效的直接定价和捆绑,(5)更低的复制和共享成本。最成功的互联网电视商业模式可能包括与其他媒体的联合,以及国际分销。在更广泛的背景下,互联网电视是另一个联合渠道,节目供应商可以通过它来细分其整体市场,从而支持更高的生产投资。许多创新的和更加集中的节目肯定会在互联网电视上蓬勃发展,但高产值节目对观众的吸引力往往会使好莱坞电影等具有广泛吸引力的节目更具优势。有线电视和videocassistance的性能的历史证据来支持这些观点。

英文摘要:

Internet technology should eventually provide important improvements over established media not only in the efficiency of broadband delivery, and of particularimportance, in the efficiency of business models that can be used to collect money for that programming. I identify five economic characteristics of Internet technology that should lead to these greater efficiencies: (1) lower delivery costs and reduced capacity constraints, (2) more efficient interactivity, (3) more efficient advertising and sponsorship, (4) more efficient direct pricing and bundling, and (5) lower costs of copying and sharing. The most successful Internet TV business models are likely to involve syndication to or from other media, and also international distribution. In the broader context, Internet TV is another syndication outlet by which program suppliers can segment their overall markets and thus support higher production investments. Many innovative and more sharply focused programs will surely prosper on Internet TV, but the attractiveness to audiences of high production value programming will tend to advantage broad appeal programming, such as Hollywood movies. Historical evidence about the performance of cable television and videocassettes is presented to support these points.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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