中小企业电子商务与网络营销的法律透视
A legal perspective of E-business and E-marketing for small and medium enterprises
摘要：
随着越来越多的人转向在线平台，电子商务正在经历巨大的增长。互联网的广泛使用为许多企业开辟了新的贸易渠道。此外，电子营销已成为一个行之有效的渠道传递给客户的话.法律和道德问题很快成为一个令人关注的领域。在这项研究中，提出了协调信息技术和互联网法律的建议。提出了一种新的方法，以促进组织的法律风险管理文化。它首先修订了目前围绕电子商务和电子营销的法规。拟议的方法提供风险管理，考虑风险缓解战略，教育人民和使用信息技术。通过审查法规的最新变化并奖励确保成功实施战略的员工，来满足监控合规要求。
英文摘要：
Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has become a proven channel of passing on the word to the customers. Legal and ethical issues quickly become an area of concern. In this research recommendations are made to harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture in organizations. It begins with revising current state of regulations surrounding eBusinesses and electronic marketing. The proposed approach offers risk management by considering risk mitigation strategy, educating people and use of information technology. Monitoring compliance requirements are met by reviewing the latest changes in regulations and rewarding the employees who ensures the successful implementation of the strategy.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
