arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2605.09040cs.AIcs.IRcs.LG
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UxSID:面向超长序列的语义感知用户兴趣建模

UxSID: Semantic-Aware User Interests Modeling for Ultra-Long Sequence

Kuaishou Technology(快手科技)

Hongwei Zhang, Qiqiang Zhong, Junfeng Shu, Jiangxia Cao, Yiyang Lv, Huanjie Wang, Liwei Guan, Jing Yao, Yiyu Wang, Zhaojie Liu, Han Li

AI总结:

本文提出UxSID框架,通过语义组共享兴趣记忆和双层注意力策略,实现高效且语义感知的超长用户序列建模,取得最佳性能并提升广告收益。

摘要:

建模超长用户序列涉及效率与效果之间的艰难权衡。尽管当前方法依赖于物品特定搜索或物品无关压缩,我们提出UxSID,探索第三种路径:语义组共享兴趣记忆。通过利用语义ID(SIDs)和双层注意力策略,UxSID在不付出物品特定模型高昂代价的情况下捕捉目标感知偏好。这种端到端架构在计算效率与语义感知之间取得平衡,实现了最先进的性能,并在大规模广告A/B测试中提升了0.337%的收益。

英文摘要:

Modeling ultra-long user sequences involves a difficult trade-off between efficiency and effectiveness. While current paradigms rely on either item-specific search or item-agnostic compression, we propose UxSID, a framework exploring a third path: semantic-group shared interest memory. By utilizing Semantic IDs (SIDs) and a dual-level attention strategy, UxSID captures target-aware preferences without the heavy cost of item-specific models. This end-to-end architecture balances computational parsimony with semantic awareness, achieving state-of-the-art performance and a 0.337% revenue lift in large-scale advertising A/B test.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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