arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2602.03345cs.IR

超越曝光:使用非线性时间-收入函数优化排序公平性

Beyond Exposure: Optimizing Ranking Fairness with Non-linear Time-Income Functions

Xuancheng Li, Tao Yang, Yujia Zhou, Qingyao Ai, Yiqun Liu

AI总结:

针对排名系统中曝光公平性忽略上下文依赖收入的问题,提出基于收入公平的动态收入导数感知排序公平算法DIDRF,在保持排序效果的同时提升收入公平性。

摘要:

网络搜索和推荐中的排名系统在物品和提供者之间分配注意力,因此需要平衡基于相关性的有效性与提供者公平性。现有的公平排序方法通常关注曝光公平性,即累积曝光按物品价值比例分配。然而,曝光通常只是一个中间信号:提供者实际获得的效用可能取决于从曝光到收入的上下文依赖转换,例如点击、购买或广告价值。本文研究了上下文依赖提供者效用(我们称之为收入)下的公平排序。我们通过要求累积提供者收入与相关性成比例来形式化收入公平性,并基于此比例条件定义了收入不公平性度量。然后,我们提出了DIDRF,一种用于收入公平排序的动态收入导数感知排序公平算法。DIDRF利用收入公平性违规的二次结构推导出状态感知评分规则,该规则联合考虑排序有效性和每个排序决策对累积收入公平性的边际影响。在基于广告和电子商务日志的对数校准半合成收入环境的标准学习排序数据集上的实验表明,DIDRF在保持竞争性排序有效性的同时,持续改善了代表性公平排序基线的收入公平性。

英文摘要:

Ranking systems in web search and recommendation allocate attention among items and providers, and therefore need to balance relevance-based effectiveness with provider fairness. Existing fair-ranking methods commonly focus on exposure fairness, where cumulative exposure is allocated in proportion to item merit. However, exposure is often only an intermediate signal: the actual utility received by a provider may depend on context-dependent conversion from exposure to income, such as clicks, purchases, or advertising value. This paper studies fair ranking under context-dependent provider utility, which we refer to as income. We formalize income fairness by requiring cumulative provider income to be proportional to relevance, and define an income-unfairness metric based on this proportionality condition. We then propose DIDRF, a Dynamic-Income-Derivative-aware Ranking Fairness algorithm for income-fair ranking. DIDRF uses the quadratic structure of income-fairness violations to derive a state-aware scoring rule that jointly considers ranking effectiveness and the marginal effect of each ranking decision on cumulative income fairness. Experiments on standard learning-to-rank datasets with log-calibrated semi-synthetic income environments based on advertising and e-commerce logs show that DIDRF consistently improves income fairness over representative fair-ranking baselines while preserving competitive ranking effectiveness.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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