arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2408.09698cs.IRcs.AI
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利用多模态大语言模型实现多模态序列推荐

Harnessing Multimodal Large Language Models for Multimodal Sequential Recommendation

Rutgers University(罗格斯大学);University of Science and Technology of China(中国科学技术大学);University of Pennsylvania(宾夕法尼亚大学);Bytedance Inc.(字节跳动公司);Georgia Institute of Technology(佐治亚理工学院);University of Pittsburgh(匹兹堡大学);The Hong Kong University of Science and Technology(香港科技大学)

Yuyang Ye, Zhi Zheng, Yishan Shen, Tianshu Wang, Hengruo Zhang, Peijun Zhu, Runlong Yu, Kai Zhang, Hui Xiong

AI总结:

针对现有基于LLM的推荐范式难以适配多模态推荐的问题,提出MLLM-MSR模型,通过两阶段偏好摘要方法结合SFT微调MLLM推荐器,有效提升多模态序列推荐效果。

摘要:

大语言模型(LLMs)的最新进展已在推荐系统(RSs)领域展现出巨大潜力。现有研究大多聚焦于将用户行为日志转换为文本提示,并利用提示调优等技术使LLMs适配推荐任务。与此同时,近年来采用模态融合技术整合图像、文本等多源数据的多模态推荐系统研究热度持续上升,这给现有仅依赖文本模态信息的基于LLM的推荐范式带来了新挑战。此外,尽管能够处理多模态输入的多模态大语言模型(MLLMs)已经出现,但如何赋予MLLMs多模态推荐能力仍缺乏充分探索。针对这一问题,本文提出了多模态大语言模型增强的多模态序列推荐(MLLM-MSR)模型。为捕捉动态用户偏好,我们设计了一种两阶段用户偏好摘要方法。具体而言,首先利用基于MLLM的物品摘要器提取给定物品的图像特征,并将图像转换为文本;随后采用循环式用户偏好摘要生成范式,通过基于LLM的用户摘要器捕捉用户偏好的动态变化;最后,为使MLLM适配多模态推荐任务,我们提出使用监督微调(SFT)技术对基于MLLM的推荐器进行微调。在多个数据集上的广泛评估验证了MLLM-MSR的有效性,彰显了其在捕捉和适应用户偏好动态演变方面的卓越能力。

英文摘要:

Recent advances in Large Language Models (LLMs) have demonstrated significant potential in the field of Recommendation Systems (RSs). Most existing studies have focused on converting user behavior logs into textual prompts and leveraging techniques such as prompt tuning to enable LLMs for recommendation tasks. Meanwhile, research interest has recently grown in multimodal recommendation systems that integrate data from images, text, and other sources using modality fusion techniques. This introduces new challenges to the existing LLM-based recommendation paradigm which relies solely on text modality information. Moreover, although Multimodal Large Language Models (MLLMs) capable of processing multi-modal inputs have emerged, how to equip MLLMs with multi-modal recommendation capabilities remains largely unexplored. To this end, in this paper, we propose the Multimodal Large Language Model-enhanced Multimodaln Sequential Recommendation (MLLM-MSR) model. To capture the dynamic user preference, we design a two-stage user preference summarization method. Specifically, we first utilize an MLLM-based item-summarizer to extract image feature given an item and convert the image into text. Then, we employ a recurrent user preference summarization generation paradigm to capture the dynamic changes in user preferences based on an LLM-based user-summarizer. Finally, to enable the MLLM for multi-modal recommendation task, we propose to fine-tune a MLLM-based recommender using Supervised Fine-Tuning (SFT) techniques. Extensive evaluations across various datasets validate the effectiveness of MLLM-MSR, showcasing its superior ability to capture and adapt to the evolving dynamics of user preferences.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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