In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model architecture, the integration of multimodal information remains underexplored. This study addresses this gap by investigating the computation and fusion of textual and visual information in the context of re-ranking. We propose \textbf{A}dvancing \textbf{R}e-Ranking with \textbf{M}ulti\textbf{m}odal Fusion and \textbf{T}arget-Oriented Auxiliary Tasks (ARMMT), which integrates an attention-based multimodal fusion technique and an auxiliary ranking-aligned task to enhance item representation and improve targeting capabilities. This method not only enriches the understanding of product attributes but also enables more precise and personalized recommendations. Experimental evaluations on JD.com's search platform demonstrate that ARMMT achieves state-of-the-art performance in multimodal information integration, evidenced by a 0.22\% increase in the Conversion Rate (CVR), significantly contributing to Gross Merchandise Volume (GMV). This pioneering approach has the potential to revolutionize e-commerce re-ranking, leading to elevated user satisfaction and business growth.
In web search, mutual influences between documents have been studied from the perspective of search result diversification. But the methods in web search is not directly applicable to e-commerce search because of their differences. And little research has been done on the mutual influences between items in e-commerce search. We propose a global optimization framework for mutual influence aware ranking in e-commerce search. Our framework directly optimizes the Gross Merchandise Volume (GMV) for ranking, and decomposes ranking into two tasks. The first task is mutual influence aware purchase pro…
We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.
Homepage is the first touch point in the customer's journey and is one of the prominent channels of revenue for many e-commerce companies. A user's attention is mostly captured by homepage banner images (also called Ads/Creatives). The set of banners shown and their design, influence the customer's interest and plays a key role in optimizing the click through rates of the banners. Presently, massive and repetitive effort is put in, to manually create aesthetically pleasing banner images. Due to the large amount of time and effort involved in this process, only a small set of banners are made l…
The quality of non-default ranking on e-commerce platforms, such as based on ascending item price or descending historical sales volume, often suffers from acute relevance problems, since the irrelevant items are much easier to be exposed at the top of the ranking results. In this work, we propose a two-stage ranking scheme, which first recalls wide range of candidate items through refined query/title keyword matching, and then classifies the recalled items using BERT-Large fine-tuned on human label data. We also implemented parallel prediction on multiple GPU hosts and a C++ tokenization cust…
Online retailers often offer a vast choice of products to their customers to filter and browse through. The order in which the products are listed depends on the ranking algorithm employed in the online shop. State-of-the-art ranking methods are complex and draw on many different information, e.g., user query and intent, product attributes, popularity, recency, reviews, or purchases. However, approaches that incorporate user-generated data such as click-through data, user ratings, or reviews disadvantage new products that have not yet been rated by customers. We therefore propose the User-Need…
In the 'Big Data' era, many real-world applications like search involve the ranking problem for a large number of items. It is important to obtain effective ranking results and at the same time obtain the results efficiently in a timely manner for providing good user experience and saving computational costs. Valuable prior research has been conducted for learning to efficiently rank like the cascade ranking (learning) model, which uses a sequence of ranking functions to progressively filter some items and rank the remaining items. However, most existing research of learning to efficiently ran…
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pre-ranking are collectively referred to as ad matching in this paper. We propose an end-to-end neural matching framework (EENMF) to model two tasks---vector-based ad retrieval and neural networks based ad pre-ranking. Under the deep matching framework, vector-based ad retrieval ha…
In this industry talk at ECIR 2022, we illustrate how we approach the main challenges from large scale cross-domain content-based image retrieval using a cascade method and a combination of our visual search and classification capabilities. Specifically, we present a system that is able to handle the scale of the data for e-commerce usage and the cross-domain nature of the query and gallery image pools. We showcase the approach applied in real-world e-commerce snap and search use case and its impact on ranking and latency performance.
The timed position of documents retrieved by learning to rank models can be seen as signals. Signals carry useful information such as drop or rise of documents over time or user behaviors. In this work, we propose to use the logic formalism called Signal Temporal Logic (STL) to characterize document behaviors in ranking accordingly to the specified formulas. Our analysis shows that interesting document behaviors can be easily formalized and detected thanks to STL formulas. We validate our idea on a dataset of 100K product signals. Through the presented framework, we uncover interesting pattern…
The slate re-ranking problem considers the mutual influences between items to improve user satisfaction in e-commerce, compared with the point-wise ranking. Previous works either directly rank items by an end to end model, or rank items by a score function that trades-off the point-wise score and the diversity between items. However, there are two main existing challenges that are not well studied: (1) the evaluation of the slate is hard due to the complex mutual influences between items of one slate; (2) even given the optimal evaluation, searching the optimal slate is challenging as the acti…
In industrial large-scale search systems, such as Taobao.com search for commodities, the quality of the ranking result is getting continually improved by introducing more factors from complex procedures, e.g., deep neural networks for extracting image factors. Meanwhile, the increasing of the factors demands more computation resource and raises the system response latency. It has been observed that a search instance usually requires only a small set of effective factors, instead of all factors. Therefore, removing ineffective factors significantly improves the system efficiency. This paper stu…
Do Not Wait: Learning Re-Ranking Model Without User Feedback At Serving Time in E-Commerce
Alibaba Group（阿里巴巴集团）；Gaoling School of Artificial Intelligence, Renmin University of China（中国人民大学高瓴人工智能学院）；School of Information, Renmin University of China（中国人民大学信息学院）
Re-ranking draws increased attention on both academics and industries, which rearranges the ranking list by modeling the mutual influence among items to better meet users' demands. Many existing re-ranking methods directly take the initial ranking list as input, and generate the optimal permutation through a well-designed context-wise model, which brings the evaluation-before-reranking problem. Meanwhile, evaluating all candidate permutations brings unacceptable computational costs in practice. Thus, to better balance efficiency and effectiveness, online systems usually use a two-stage archite…
In this paper, we present our work towards comparing on-line and off-line evaluation metrics in the context of small e-commerce recommender systems. Recommending on small e-commerce enterprises is rather challenging due to the lower volume of interactions and low user loyalty, rarely extending beyond a single session. On the other hand, we usually have to deal with lower volumes of objects, which are easier to discover by users through various browsing/searching GUIs. The main goal of this paper is to determine applicability of off-line evaluation metrics in learning true usability of recommen…
In this paper, we propose a new product knowledge graph (PKG) embedding approach for learning the intrinsic product relations as product knowledge for e-commerce. We define the key entities and summarize the pivotal product relations that are critical for general e-commerce applications including marketing, advertisement, search ranking and recommendation. We first provide a comprehensive comparison between PKG and ordinary knowledge graph (KG) and then illustrate why KG embedding methods are not suitable for PKG learning. We construct a self-attention-enhanced distributed representation learn…
Technische Universität München（慕尼黑工业大学）；Mercateo；IBM
Improved search quality enhances users' satisfaction, which directly impacts sales growth of an E-Commerce (E-Com) platform. Traditional Learning to Rank (LTR) algorithms require relevance judgments on products. In E-Com, getting such judgments poses an immense challenge. In the literature, it is proposed to employ user feedback (such as clicks, add-to-basket (AtB) clicks and orders) to generate relevance judgments. It is done in two steps: first, query-product pair data are aggregated from the logs and then order rate etc are calculated for each pair in the logs. In this paper, we advocate co…
Efficient search is a critical component for an e-commerce platform with an innumerable number of products. Every day millions of users search for products pertaining to their needs. Thus, showing the relevant products on the top will enhance the user experience. In this work, we propose a novel approach of fusing a transformer-based model with various listwise loss functions for ranking e-commerce products, given a user query. We pre-train a RoBERTa model over a fashion e-commerce corpus and fine-tune it using different listwise loss functions. Our experiments indicate that the RoBERTa model …
Alibaba Group（阿里巴巴集团）；Zhejiang University（浙江大学）；Northwest University of China（中国西北大学）；Alibaba-Zhejiang University Joint Institute of Frontier Technologies（阿里巴巴-浙江大学前沿技术联合研究院）
In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of quality. However, existing ranking systems are not specifically designed to satisfy this kind of demand. Some design tricks may partially alleviate this problem, but still cannot provide satisfactory results or may create additional interaction cost. In this paper, we design the first brand-level ranking system to address this problem. The key challenge of this …
Many E-commerce sites now offer product-specific question answering platforms for users to communicate with each other by posting and answering questions during online shopping. However, the multiple answers provided by ordinary users usually vary diversely in their qualities and thus need to be appropriately ranked for each question to improve user satisfaction. It can be observed that product reviews usually provide useful information for a given question, and thus can assist the ranking process. In this paper, we investigate the answer ranking problem for product-related questions, with the…
In the Amazon KDD Cup 2022, we aim to apply natural language processing methods to improve the quality of search results that can significantly enhance user experience and engagement with search engines for e-commerce. We discuss our practical solution for this competition, ranking 6th in task one, 2nd in task two, and 2nd in task 3. The code is available at https://github.com/wufanyou/KDD-Cup-2022-Amazon.
Learning low-dimensional representation for large number of products present in an e-commerce catalogue plays a vital role as they are helpful in tasks like product ranking, product recommendation, finding similar products, modelling user-behaviour etc. Recently, a lot of tasks in the NLP field are getting tackled using the Transformer based models and these deep models are widely applicable in the industries setting to solve various problems. With this motivation, we apply transformer based model for learning contextual representation of products in an e-commerce setting. In this work, we pro…
Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cr…
Product ranking is a crucial component for many e-commerce services. One of the major challenges in product search is the vocabulary mismatch between query and products, which may be a larger vocabulary gap problem compared to other information retrieval domains. While there is a growing collection of neural learning to match methods aimed specifically at overcoming this issue, they do not leverage the recent advances of large language models for product search. On the other hand, product ranking often deals with multiple types of engagement signals such as clicks, add-to-cart, and purchases, …
Many e-commerce websites use recommender systems or personalized rankers to personalize search results based on their previous interactions. However, a large fraction of users has no prior inter-actions, making it impossible to use collaborative filtering or rely on user history for personalization. Even the most active users mayvisit only a few times a year and may have volatile needs or different personas, making their personal history a sparse and noisy signal at best. This paper investigates how, when we cannot rely on the user history, the large scale availability of other user interactio…
With the transition from people's traditional `brick-and-mortar' shopping to online mobile shopping patterns in web 2.0 $\mathit{era}$, the recommender system plays a critical role in E-Commerce and E-Retails. This is especially true when designing this system for more than $\mathbf{236~million}$ daily active users. Ranking strategy, the key module of the recommender system, needs to be precise, accurate, and responsive for estimating customers' intents. We propose a dynamic ranking paradigm, named as DNN-MAB, that is composed of a pairwise deep neural network (DNN) $\mathit{pre}$-ranker conne…
Most of the existing recommender systems assume that user's visiting history can be constantly recorded. However, in recent online services, the user identification may be usually unknown and only limited online user behaviors can be used. It is of great importance to model the temporal online user behaviors and conduct recommendation for the anonymous users. In this paper, we propose a list-wise deep neural network based architecture to model the limited user behaviors within each session. To train the model efficiently, we first design a session embedding method to pre-train a session repres…
