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arXiv 2406.03340cs.SIcs.CY

分析与估计 Twitter 民调中对美国总统候选人的支持度

Analyzing and Estimating Support for U.S. Presidential Candidates in Twitter Polls

Stephen Scarano, Vijayalakshmi Vasudevan, Chhandak Bagchi, Mattia Samory, JungHwan Yang, Przemyslaw A. Grabowicz

AI总结:

本研究分析了2016和2020年美国大选期间近两千个Twitter民调,发现其存在偏向年长男性及Donald Trump的偏差,并证明通过回归和后分层可纠正偏差,使选举估计误差低至1%-2%。

摘要:

近年来,发布在社交媒体上的民意调查已成为估计公众舆论的重要工具,例如用于衡量公众对企业决策和全国选举中政治候选人的支持度。在此,我们考察了 2016 年和 2020 年竞选活动期间,近两千个衡量对美国总统候选人支持度的 Twitter 民调。首先,我们描述了社交民调的快速兴起与普及。其次,我们从异质性和回答选项方面刻画了社交民调的特征。第三,利用用于用户属性推断的机器学习模型,我们描述了撰写和与社交民调互动的用户的人口统计特征、政治倾向及其他特征。最后,我们研究了社交民调结果、其属性以及与其互动的用户特征之间的关系。我们的发现表明,Twitter 民调在多方面存在偏差,从总统候选人在民调选项中的位置,到人口统计属性和民调结果的偏差。2016 年和 2020 年的民调主要由年长男性制作,并表现出明显偏向候选人 Donald Trump 的倾向,这与偏向民主党候选人的传统调查形成对比。我们进一步识别并探讨了此类社交民调偏差的潜在原因,并讨论了其潜在影响。最后,我们表明可以通过回归和后分层来纠正社交媒体民调中的偏差。由此得出的选举估计误差可低至 1%-2%,这表明社交媒体民调有望成为了解公众舆论的有前途的信息来源。

英文摘要:

Polls posted on social media have emerged in recent years as an important tool for estimating public opinion, e.g., to gauge public support for business decisions and political candidates in national elections. Here, we examine nearly two thousand Twitter polls gauging support for U.S. presidential candidates during the 2016 and 2020 election campaigns. First, we describe the rapidly emerging prevalence of social polls. Second, we characterize social polls in terms of their heterogeneity and response options. Third, leveraging machine learning models for user attribute inference, we describe the demographics, political leanings, and other characteristics of the users who author and interact with social polls. Finally, we study the relationship between social poll results, their attributes, and the characteristics of users interacting with them. Our findings reveal that Twitter polls are biased in various ways, starting from the position of the presidential candidates among the poll options to biases in demographic attributes and poll results. The 2016 and 2020 polls were predominantly crafted by older males and manifested a pronounced bias favoring candidate Donald Trump, in contrast to traditional surveys, which favored Democratic candidates. We further identify and explore the potential reasons for such biases in social polling and discuss their potential repercussions. Finally, we show that biases in social media polls can be corrected via regression and poststratification. The errors of the resulting election estimates can be as low as 1%-2%, suggesting that social media polls can become a promising source of information about public opinion.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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