arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2306.12232cs.IR
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STAN:通过学习基于用户生命周期的表示实现多任务推荐的分阶段自适应网络

STAN: Stage-Adaptive Network for Multi-Task Recommendation by Learning User Lifecycle-Based Representation

Wanda Li, Wenhao Zheng, Xuanji Xiao, Suhang Wang

AI总结:

针对多任务推荐中用户偏好动态变化的问题,提出STAN框架,通过识别用户生命周期阶段并利用阶段表示增强多任务学习,实验显著提升预测性能,在线测试中停留时间提升3.05%,CVR提升0.88%。

摘要:

推荐系统在许多在线平台中扮演着至关重要的角色,其主要目标是满足和留住用户。由于直接优化用户留存具有挑战性,因此通常采用多个评估指标。现有方法通常将这些评估指标的优化表述为多任务学习问题,但往往忽略了用户对不同任务的偏好是个性化的且随时间变化的事实。识别和跟踪用户偏好的演变可以带来更好的用户留存。为了解决这个问题,我们引入了“用户生命周期”的概念,该概念由多个阶段组成,其特征是用户对不同任务的不同偏好。我们提出了一种新颖的分阶段自适应网络(STAN)框架,用于建模用户生命周期阶段。STAN首先基于学习到的用户偏好识别潜在的用户生命周期阶段,然后利用阶段表示来增强多任务学习性能。我们使用公共和工业数据集的实验结果表明,与最先进的方法相比,所提出的模型显著提高了多任务预测性能,凸显了在推荐系统中考虑用户生命周期阶段的重要性。此外,在线A/B测试显示,我们的模型优于现有模型,在每位用户的停留时间上实现了3.05%的显著提升,在CVR上实现了0.88%的提升。这些结果表明,我们的方法有效提高了多任务推荐系统的整体效率。

英文摘要:

Recommendation systems play a vital role in many online platforms, with their primary objective being to satisfy and retain users. As directly optimizing user retention is challenging, multiple evaluation metrics are often employed. Existing methods generally formulate the optimization of these evaluation metrics as a multitask learning problem, but often overlook the fact that user preferences for different tasks are personalized and change over time. Identifying and tracking the evolution of user preferences can lead to better user retention. To address this issue, we introduce the concept of "user lifecycle", consisting of multiple stages characterized by users' varying preferences for different tasks. We propose a novel Stage-Adaptive Network (STAN) framework for modeling user lifecycle stages. STAN first identifies latent user lifecycle stages based on learned user preferences, and then employs the stage representation to enhance multi-task learning performance. Our experimental results using both public and industrial datasets demonstrate that the proposed model significantly improves multi-task prediction performance compared to state-of-the-art methods, highlighting the importance of considering user lifecycle stages in recommendation systems. Furthermore, online A/B testing reveals that our model outperforms the existing model, achieving a significant improvement of 3.05% in staytime per user and 0.88% in CVR. These results indicate that our approach effectively improves the overall efficiency of the multi-task recommendation system.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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