In this manuscript (ms), we propose causal inference based single-branch ensemble trees for uplift modeling, namely CIET. Different from standard classification methods for predictive probability modeling, CIET aims to achieve the change in the predictive probability of outcome caused by an action or a treatment. According to our CIET, two partition criteria are specifically designed to maximize the difference in outcome distribution between the treatment and control groups. Next, a novel single-branch tree is built by taking a top-down node partition approach, and the remaining samples are censored since they are not covered by the upper node partition logic. Repeating the tree-building process on the censored data, single-branch ensemble trees with a set of inference rules are thus formed. Moreover, CIET is experimentally demonstrated to outperform previous approaches for uplift modeling in terms of both area under uplift curve (AUUC) and Qini coefficient significantly. At present, CIET has already been applied to online personal loans in a national financial holdings group in China. CIET will also be of use to analysts applying machine learning techniques to causal inference in broader business domains such as web advertising, medicine and economics.
Uplift Modeling based on Graph Neural Network Combined with Causal Knowledge
Alipay, AntGroup（支付宝，蚂蚁集团）；Imperial College London（伦敦帝国理工学院）；University College London（伦敦大学学院）；Zhejiang University（浙江大学）；Peking University（北京大学）；Zhejiang Lab（之江实验室）
Orthogonal Uplift Learning with Permutation-Invariant Representations for Combinatorial Treatments
Didi Chuxing（滴滴出行）；School of Statistics, East China Normal University（华东师范大学统计学院）；School of Mathematics and Statistics, Beijing Jiaotong University（北京交通大学数学与统计学院）；School of Statistics and Data Science, Shanghai University of Finance and Economics（上海财经大学统计与数据科学学院）；Institute of Data Science and Statistics, Shanghai University of Finance and Economics（上海财经大学数据科学与统计研究院）
Class flipping for uplift modeling and Heterogeneous Treatment Effect estimation on imbalanced RCT data
Institute of Computer Science, Polish Academy of Sciences（波兰科学院计算机科学研究所）；Faculty of Mathematics and Information Science, Warsaw University of Technology（华沙理工大学数学与信息科学学院）
End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift Modeling
Gaoling School of Artificial Intelligence, Renmin University of China（中国人民大学高瓴人工智能学院）；Guangdong Laboratory of Artificial Intelligence and Digital Economy (SZ)（广东省人工智能与数字经济实验室（深圳））；FiT, Tencent（腾讯FiT）
