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arXiv 2103.13356cs.GT
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在自动投标的世界里走向有效的拍卖

Towards Efficient Auctions in an Auto-bidding World

Yuan Deng, Jieming Mao, Vahab Mirrokni, Song Zuo

摘要:

自动竞价已经成为在线广告中竞价的主要选择之一,其中广告商只需要指定高级别的目标,而将复杂的竞价任务留给自动竞价者。在本文中,我们提出了一个家庭的拍卖与助推器,以提高福利的自动投标环境中的广告支出的回报约束和预算约束。我们的实证结果验证了我们的理论研究结果,并表明,福利和收入可以通过选择适当的权重的提升。

英文摘要:

Auto-bidding has become one of the main options for bidding in online advertisements, in which advertisers only need to specify high-level objectives and leave the complex task of bidding to auto-bidders. In this paper, we propose a family of auctions with boosts to improve welfare in auto-bidding environments with both return on ad spend constraints and budget constraints. Our empirical results validate our theoretical findings and show that both the welfare and revenue can be improved by selecting the weight of the boosts properly.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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