智能手机用户接受和采用移动商务的感知（MC）--约旦案例
Perceptions of Smartphone Users Acceptance and Adoption of Mobile Commerce (MC) The Case of Jordan
摘要：
本研究基于扩展的技术接受模型（TAM 2）和创新扩散理论（IDT），通过提供移动商务领域的研究结构，考察了智能手机用户对移动商务的采用和接受感知。同时，对它们进行信度和效度检验，并通过假设检验证明它们的独特性。研究结果表明，消费者在智能手机上采用多媒体技术的意愿主要受到不确定性规避（UA）、用户体验（UX）、感知易用性（PEEEE）、感知易用性（PU）和兼容性（CMP）以及其他积极决定智能手机使用态度的构念的影响。对于研究人员来说，这项研究显示了在智能手机上将TAM结构适应MC接受的好处。本研究基于对特定人群的调查，探讨了智能手机对MC采用的看法。为了更可靠，需要一项全面的研究来显示来自不同环境的人的态度。
英文摘要：
This study investigates smartphone users perceptions of adopting and accepting Mobile Commerce (MC) based on users perceived adoption under the extended Technology Acceptance Model (TAM2) and Innovation Diffusion Theory (IDT) by providing research constructs for the domain of MC. Also, testing them with reliability and validity and demonstrating their distinctiveness with hypothesis testing. The results show that consumer intention to adopt MC on a smartphone was primarily influenced by Uncertainty Avoidance (UA), User Experience (UX), Perceived Ease Of Use (PEOU), Perceived Usefulness (PU) and Compatibility (CMP) as well as other constructs that positively determine attitude toward using a smartphone. For researchers, this study shows the benefits of adapting TAM constructs into MC acceptance on a smartphone. The perceptions of MC adoption on a smartphone in this study investigated based on a survey of specific people. For more reliability, a comprehensive study is needed to show the attitudes of people from different environments.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
