While social networks are widely used as a media for information diffusion, attackers can also strategically employ analytical tools, such as influence maximization, to maximize the spread of adversarial content through the networks. We investigate the problem of limiting the diffusion of negative information by blocking nodes and edges in the network. We formulate the interaction between the defender and the attacker as a Stackelberg game where the defender first chooses a set of nodes to block and then the attacker selects a set of seeds to spread negative information from. This yields an extremely complex bi-level optimization problem, particularly since even the standard influence measures are difficult to compute. Our approach is to approximate the attacker's problem as the maximum node domination problem. To solve this problem, we first develop a method based on integer programming combined with constraint generation. Next, to improve scalability, we develop an approximate solution method that represents the attacker's problem as an integer program, and then combines relaxation with duality to yield an upper bound on the defender's objective that can be computed using mixed integer linear programming. Finally, we propose an even more scalable heuristic method that prunes nodes from the consideration set based on their degree. Extensive experiments demonstrate the efficacy of our approaches.
Social networks allow rapid spread of ideas and innovations while the negative information can also propagate widely. When the cascades with different opinions reaching the same user, the cascade arriving first is the most likely to be taken by the user. Therefore, once misinformation or rumor is detected, a natural containment method is to introduce a positive cascade competing against the rumor. Given a budget $k$, the rumor blocking problem asks for $k$ seed users to trigger the spread of the positive cascade such that the number of the users who are not influenced by rumor can be maximized…
Online social networks provide a convenient platform for the spread of rumors, which could lead to serious aftermaths such as economic losses and public panic. The classical rumor blocking problem aims to launch a set of nodes as a positive cascade to compete with misinformation in order to limit the spread of rumors. However, most of the related researches were based on one-dimensional diffusion model. In reality, there are more than one feature associated with an object. The user's impression on this object is determined not just by one feature but by his/her overall evaluation on all of the…
Misinformation and rumor can spread rapidly and widely through online social networks and therefore rumor controlling has become a critical issue. It is often assumed that there is a single authority whose goal is to minimize the spread of rumor by generating a positive cascade. In this paper, we study a more realistic scenario when there are multiple positive cascades generated by different agents. For the multiple-cascade diffusion, we propose the P2P independent cascade (PIC) model for private social communications. The main part of this paper is an analysis of the rumor blocking effect (i.…
This paper presents a practical side-channel attack that identifies the social web service account of a visitor to an attacker's website. Our attack leverages the widely adopted user-blocking mechanism, abusing its inherent property that certain pages return different web content depending on whether a user is blocked from another user. Our key insight is that an account prepared by an attacker can hold an attacker-controllable binary state of blocking/non-blocking with respect to an arbitrary user on the same service; provided that the user is logged in to the service, this state can be retri…
In many real-world situations, different and often opposite opinions, innovations, or products are competing with one another for their social influence in a networked society. In this paper, we study competitive influence propagation in social networks under the competitive linear threshold (CLT) model, an extension to the classic linear threshold model. Under the CLT model, we focus on the problem that one entity tries to block the influence propagation of its competing entity as much as possible by strategically selecting a number of seed nodes that could initiate its own influence propagat…
In this paper, we study the adversarial attacks on influence maximization under dynamic influence propagation models in social networks. In particular, given a known seed set S, the problem is to minimize the influence spread from S by deleting a limited number of nodes and edges. This problem reflects many application scenarios, such as blocking virus (e.g. COVID-19) propagation in social networks by quarantine and vaccination, blocking rumor spread by freezing fake accounts, or attacking competitor's influence by incentivizing some users to ignore the information from the competitor. In this…
Social media users generate tremendous amounts of data. To better serve users, it is required to share the user-related data among researchers, advertisers and application developers. Publishing such data would raise more concerns on user privacy. To encourage data sharing and mitigate user privacy concerns, a number of anonymization and de-anonymization algorithms have been developed to help protect privacy of social media users. In this work, we propose a new adversarial attack specialized for social media data. We further provide a principled way to assess effectiveness of anonymizing diffe…
Cyber-epidemics, the widespread of fake news or propaganda through social media, can cause devastating economic and political consequences. A common countermeasure against cyber-epidemics is to disable a small subset of suspected social connections or accounts to effectively contain the epidemics. An example is the recent shutdown of 125,000 ISIS-related Twitter accounts. Despite many proposed methods to identify such subset, none are scalable enough to provide high-quality solutions in nowadays billion-size networks. To this end, we investigate the Spread Interdiction problems that seek most …
Social recommender systems are expected to improve recommendation quality by incorporating social information when there is little user-item interaction data. However, recent reports from industry show that social recommender systems consistently fail in practice. According to the negative findings, the failure is attributed to: (1) A majority of users only have a very limited number of neighbors in social networks and can hardly benefit from social relations; (2) Social relations are noisy but they are indiscriminately used; (3) Social relations are assumed to be universally applicable to mul…
With the development of social media, social communication has changed. While this facilitates people's communication and access to information, it also provides an ideal platform for spreading rumors. In normal or critical situations, rumors will affect people's judgment and even endanger social security. However, natural language is high-dimensional and sparse, and the same rumor may be expressed in hundreds of ways on social media. As such, the robustness and generalization of the current rumor detection model are put into question. We proposed a novel \textbf{h}ierarchical \textbf{a}dversa…
City University of Hong Kong（香港城市大学）；Michigan State University（密歇根州立大学）；The Hong Kong Polytechnic University（香港理工大学）
Recent years have witnessed rapid developments on social recommendation techniques for improving the performance of recommender systems due to the growing influence of social networks to our daily life. The majority of existing social recommendation methods unify user representation for the user-item interactions (item domain) and user-user connections (social domain). However, it may restrain user representation learning in each respective domain, since users behave and interact differently in the two domains, which makes their representations to be heterogeneous. In addition, most of traditi…
Penn State University（宾夕法尼亚州立大学）；University of Warwick（华威大学）
Socialbots are software-driven user accounts on social platforms, acting autonomously (mimicking human behavior), with the aims to influence the opinions of other users or spread targeted misinformation for particular goals. As socialbots undermine the ecosystem of social platforms, they are often considered harmful. As such, there have been several computational efforts to auto-detect the socialbots. However, to our best knowledge, the adversarial nature of these socialbots has not yet been studied. This begs a question "can adversaries, controlling socialbots, exploit AI techniques to their …
Privacy issues on social networks have been extensively discussed in recent years. The user identity linkage (UIL) task, aiming at finding corresponding users across different social networks, would be a threat to privacy if unethically applied. The sensitive user information might be detected through connected identities. A promising and novel solution to this issue is to design an adversarial strategy to degrade the matching performance of UIL models. However, most existing adversarial attacks on graphs are designed for models working in a single network, while UIL is a cross-network learnin…
Adversarial Botometer: Adversarial Analysis for Social Bot Detection
University of Tehran（德黑兰大学）；University of Alberta（阿尔伯塔大学）；Institute for Research in Fundamental Science (IPM)（基础科学研究所）；Institut Polytechnique de Paris（巴黎综合理工学院）；Telecom SudParis（南巴黎电信学院）
Most of the recent studies of social recommendation assume that people share similar preferences with their friends and the online social relations are helpful in improving traditional recommender systems. However, this assumption is often untenable as the online social networks are quite sparse and a majority of users only have a small number of friends. Besides, explicit friends may not share similar interests because of the randomness in the process of building social networks. Therefore, discovering a number of reliable friends for each user plays an important role in advancing social reco…
This paper presents the research of the influence of cognitive, behavioral, representational factors on the susceptibility of the participants in social networks to misinformation, as well as on the activity of the nodes in this regard. The importance of this research consists of method of blocking the propaganda. This is very important because when people involuntarily acquire information some of them experience an undesired change in their social attitude. Such phenomena typically lead towards the information warfare. A model was developed during this research for calculating the level of mi…
The arm race between spambots and spambot-detectors is made of several cycles (or generations): a new wave of spambots is created (and new spam is spread), new spambot filters are derived and old spambots mutate (or evolve) to new species. Recently, with the diffusion of the adversarial learning approach, a new practice is emerging: to manipulate on purpose target samples in order to make stronger detection models. Here, we manipulate generations of Twitter social bots, to obtain - and study - their possible future evolutions, with the aim of eventually deriving more effective detection techni…
Decentralized coordination is one of the fundamental challenges for societies and organizations. While extensively explored from a variety of perspectives, one issue which has received limited attention is human coordination in the presence of adversarial agents. We study this problem by situating human subjects as nodes on a network, and endowing each with a role, either regular (with the goal of achieving consensus among all regular players), or adversarial (aiming to prevent consensus among regular players). We show that adversarial nodes are, indeed, quite successful in preventing consensu…
Aggression in online social networks has been studied mostly from the perspective of machine learning which detects such behavior in a static context. However, the way aggression diffuses in the network has received little attention as it embeds modeling challenges. In fact, modeling how aggression propagates from one user to another, is an important research topic since it can enable effective aggression monitoring, especially in media platforms which up to now apply simplistic user blocking techniques. In this paper, we address aggression propagation modeling and minimization on Twitter, sin…
Information cascade in online social networks can be rather negative, e.g., the spread of rumors may trigger panic. To limit the influence of misinformation in an effective and efficient manner, the influence minimization (IMIN) problem is studied in the literature: given a graph G and a seed set S, blocking at most b vertices such that the influence spread of the seed set is minimized. In this paper, we are the first to prove the IMIN problem is NP-hard and hard to approximate. Due to the hardness of the problem, existing works resort to greedy solutions and use Monte-Carlo Simulations to sol…
Following the trend of data trading and data publishing, many online social networks have enabled potentially sensitive data to be exchanged or shared on the web. As a result, users' privacy could be exposed to malicious third parties since they are extremely vulnerable to de-anonymization attacks, i.e., the attacker links the anonymous nodes in the social network to their real identities with the help of background knowledge. Previous work in social network de-anonymization mostly focuses on designing accurate and efficient de-anonymization methods. We study this topic from a different perspe…
The spread of unwanted or malicious content through social media has become a major challenge. Traditional examples of this include social network spam, but an important new concern is the propagation of fake news through social media. A common approach for mitigating this problem is by using standard statistical classification to distinguish malicious (e.g., fake news) instances from benign (e.g., actual news stories). However, such an approach ignores the fact that malicious instances propagate through the network, which is consequential both in quantifying consequences (e.g., fake news diff…
The 2016 US election was a watershed event where an electoral intervention by an adversarial state made extensive use of networks of software robots and data driven communications which transformed the interference into a goal driven functionality of man-machine collaboration. Reviewing the debates post the debacle, we reflect upon the policy consequences of the use of Social Botnets and understand the impact of their adversarial operation in terms of catalysing institutional decay, growing infrastructural anxieties, increased industry regulations, more vulnerable Individuals and more distorte…
Cyberaggression has been studied in various contexts and online social platforms, and modeled on different data using state-of-the-art machine and deep learning algorithms to enable automatic detection and blocking of this behavior. Users can be influenced to act aggressively or even bully others because of elevated toxicity and aggression in their own (online) social circle. In effect, this behavior can propagate from one user and neighborhood to another, and therefore, spread in the network. Interestingly, to our knowledge, no work has modeled the network dynamics of aggressive behavior. In …
Monash University（莫纳什大学）；RMIT University（皇家墨尔本理工大学）；Max Planck Institute for Software Systems（马克斯·普朗克软件系统研究所）；The University of Texas at Austin（德克萨斯大学奥斯汀分校）；University of Cambridge（剑桥大学）；Alan Turing Institute（艾伦·图灵研究所）
Influence maximization is a widely studied topic in network science, where the aim is to reach the maximum possible number of nodes, while only targeting a small initial set of individuals. It has critical applications in many fields, including viral marketing, information propagation, news dissemination, and vaccinations. However, the objective does not usually take into account whether the final set of influenced nodes is fair with respect to sensitive attributes, such as race or gender. Here we address fair influence maximization, aiming to reach minorities more equitably. We introduce Adve…
Understanding the evolution of collective beliefs is of critical importance to get insights on the political trends as well as on social tastes and opinions. In particular, it is pivotal to develop analytical models that can predict the beliefs dynamics and capture the interdependence of opinions on different subjects. In this paper we tackle this issue also accounting for the individual endogenous process of opinion evolution, as well as repulsive interactions between individuals' opinions that may arise in the presence of an adversarial attitude of the individuals. Using a mean field approac…
Diffusion of information, behavioral patterns or innovations follows diverse pathways depending on a number of conditions, including the structure of the underlying social network, the sensitivity to peer pressure and the influence of media. Here we study analytically and by simulations a general model that incorporates threshold mechanism capturing sensitivity to peer pressure, the effect of `immune' nodes who never adopt, and a perpetual flow of external information. While any constant, non-zero rate of dynamically-introduced spontaneous adopters leads to global spreading, the kinetics by wh…
The k-shell decomposition plays an important role in unveiling the structural properties of a network, i.e., it is widely adopted to find the densest part of a network across a broad range of scientific fields, including Internet, biological networks, social networks, etc. However, there arises concern about the robustness of the k-shell structure when networks suffer from adversarial attacks. Here, we introduce and formalize the problem of the k-shell attack and develop an efficient strategy to attack the k-shell structure by rewiring a small number of links. To the best of our knowledge, it …
The high growth of Online Social Networks (OSNs) over the last few years has allowed automated accounts, known as social bots, to gain ground. As highlighted by other researchers, most of these bots have malicious purposes and tend to mimic human behavior, posing high-level security threats on OSN platforms. Moreover, recent studies have shown that social bots evolve over time by reforming and reinventing unforeseen and sophisticated characteristics, making them capable of evading the current machine learning state-of-the-art bot detection systems. This work is motivated by the critical need t…
We study the connections between network structure, opinion dynamics, and an adversary's power to artificially induce disagreements. We approach these questions by extending models of opinion formation in the social sciences to represent scenarios, familiar from recent events, in which external actors seek to destabilize communities through sophisticated information warfare tactics via fake news and bots. In many instances, the intrinsic goals of these efforts are not necessarily to shift the overall sentiment of the network, but rather to induce discord. These perturbations diffuse via opinio…
This study investigates adversarial attacks conducted to distort voter model dynamics in complex networks. Specifically, a simple adversarial attack method is proposed to hold the state of opinions of an individual closer to the target state in the voter model dynamics. This indicates that even when one opinion is the majority, the vote outcome can be inverted (i.e., the outcome can lean toward the other opinion) by adding extremely small (hard-to-detect) perturbations strategically generated in social networks. Adversarial attacks are relatively more effective in complex (large and dense) net…
We introduce and study a novel majority-based opinion diffusion model. Consider a graph $G$, which represents a social network. Assume that initially a subset of nodes, called seed nodes or early adopters, are colored either black or white, which correspond to positive or negative opinion regarding a consumer product or a technological innovation. Then, in each round an uncolored node, which is adjacent to at least one colored node, chooses the most frequent color among its neighbors. Consider a marketing campaign which advertises a product of poor quality and its ultimate goal is that more th…
Graph alignment, also known as network alignment, is a fundamental task in social network analysis. Many recent works have relied on partially labeled cross-graph node correspondences, i.e., anchor links. However, due to the privacy and security issue, the manual labeling of anchor links for diverse scenarios may be prohibitive. Aligning two graphs without any anchor links is a crucial and challenging task. In this paper, we propose an Unsupervised Adversarial Graph Alignment (UAGA) framework to learn a cross-graph alignment between two embedding spaces of different graphs in a fully unsupervi…
Florida State University（佛罗里达州立大学）；Jilin University（吉林大学）
The explosive growth of fake news along with destructive effects on politics, economy, and public safety has increased the demand for fake news detection. Fake news on social media does not exist independently in the form of an article. Many other entities, such as news creators, news subjects, and so on, exist on social media and have relationships with news articles. Different entities and relationships can be modeled as a heterogeneous information network (HIN). In this paper, we attempt to solve the fake news detection problem with the support of a news-oriented HIN. We propose a novel fak…
How can we detect suspicious users in large online networks? Online popularity of a user or product (via follows, page-likes, etc.) can be monetized on the premise of higher ad click-through rates or increased sales. Web services and social networks which incentivize popularity thus suffer from a major problem of fake connections from link fraudsters looking to make a quick buck. Typical methods of catching this suspicious behavior use spectral techniques to spot large groups of often blatantly fraudulent (but sometimes honest) users. However, small-scale, stealthy attacks may go unnoticed due…
