Understanding Twitter Engagement with a Click-Through Rate-based Method

Predicting Online Video Engagement Using Clickstreams

In the nascent days of e-content delivery, having a superior product was enough to give companies an edge against the competition. With today's fiercely competitive market, one needs to be multiple steps ahead, especially when it comes to understanding consumers. Focusing on a large set of web portals owned and managed by a private communications company, we propose methods by which these sites' clickstream data can be used to provide a deep understanding of their visitors, as well as their interests and preferences. We further expand the use of this data to show that it can be effectively use…

Synerise at RecSys 2021: Twitter user engagement prediction with a fast neural model

In this paper we present our 2nd place solution to ACM RecSys 2021 Challenge organized by Twitter. The challenge aims to predict user engagement for a set of tweets, offering an exceptionally large data set of 1 billion data points sampled from over four weeks of real Twitter interactions. Each data point contains multiple sources of information, such as tweet text along with engagement features, user features, and tweet features. The challenge brings the problem close to a real production environment by introducing strict latency constraints in the model evaluation phase: the average inferenc…

Maximizing Cumulative User Engagement in Sequential Recommendation: An Online Optimization Perspective

To maximize cumulative user engagement (e.g. cumulative clicks) in sequential recommendation, it is often needed to tradeoff two potentially conflicting objectives, that is, pursuing higher immediate user engagement (e.g., click-through rate) and encouraging user browsing (i.e., more items exposured). Existing works often study these two tasks separately, thus tend to result in sub-optimal results. In this paper, we study this problem from an online optimization perspective, and propose a flexible and practical framework to explicitly tradeoff longer user browsing length and high immediate use…

Predicting User Engagement in Twitter with Collaborative Ranking

Collaborative Filtering (CF) is a core component of popular web-based services such as Amazon, YouTube, Netflix, and Twitter. Most applications use CF to recommend a small set of items to the user. For instance, YouTube presents to a user a list of top-n videos she would likely watch next based on her rating and viewing history. Current methods of CF evaluation have been focused on assessing the quality of a predicted rating or the ranking performance for top-n recommended items. However, restricting the recommender system evaluation to these two aspects is rather limiting and neglects other d…

Attention Span For Personalisation

A click on an item is arguably the most widely used feature in recommender systems. However, a click is one out of 174 events a browser can trigger. This paper presents a framework to effectively collect and store data from event streams. A set of mining methods is provided to extract user engagement features such as: attention span, scrolling depth and visible impressions. In this work, we present an experiment where recommendations based on attention span drove 340% higher click-through-rate than clicks.

基于上下文的推文互动预测

Context-Based Tweet Engagement Prediction

本研究利用RecSys 2020挑战赛数据集，基于Spark构建可扩展流水线，手动构造近200个上下文特征预测推文互动，发现上下文模型RCE得分弱于内容模型与冠军模型，并分析差异提出改进。