arXivDaily arXiv每日学术速递 周一至周五更新
arXiv周末暂无论文更新,休息一下吧,周末愉快~~
arXiv 2006.04520cs.IRcs.AIcs.LG
收藏

Maximizing Cumulative User Engagement in Sequential Recommendation: An Online Optimization Perspective

Alibaba Group(阿里巴巴集团);Microsoft(微软)

Yifei Zhao, Yu-Hang Zhou, Mingdong Ou, Huan Xu, Nan Li

英文摘要:

To maximize cumulative user engagement (e.g. cumulative clicks) in sequential recommendation, it is often needed to tradeoff two potentially conflicting objectives, that is, pursuing higher immediate user engagement (e.g., click-through rate) and encouraging user browsing (i.e., more items exposured). Existing works often study these two tasks separately, thus tend to result in sub-optimal results. In this paper, we study this problem from an online optimization perspective, and propose a flexible and practical framework to explicitly tradeoff longer user browsing length and high immediate user engagement. Specifically, by considering items as actions, user's requests as states and user leaving as an absorbing state, we formulate each user's behavior as a personalized Markov decision process (MDP), and the problem of maximizing cumulative user engagement is reduced to a stochastic shortest path (SSP) problem. Meanwhile, with immediate user engagement and quit probability estimation, it is shown that the SSP problem can be efficiently solved via dynamic programming. Experiments on real-world datasets demonstrate the effectiveness of the proposed approach. Moreover, this approach is deployed at a large E-commerce platform, achieved over 7% improvement of cumulative clicks.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑