现场用户交互数据在汽车UX开发过程中的作用和潜力:行业视角
The Role and Potentials of Field User Interaction Data in the Automotive UX Development Lifecycle: An Industry Perspective
摘要:
我们感兴趣的是现场用户交互数据在IVIS开发中的作用,从业者在分析这些数据时看到的潜力,他们共同的关注点,以及与数字产品公司的比较。我们采访了14位用户体验专业人士,其中8位来自汽车行业,6位来自数字公司,并通过紧急主题编码分析了结果。我们的主要研究结果表明,通过现场用户交互数据的隐式反馈目前在汽车UX开发过程中并不明显。关于IVIS设计的大多数决定都是基于个人偏好和利益相关者的直觉。然而,受访者也表示,用户交互数据有可能降低用户体验设计过程中猜测和假设的影响,并有助于使用户体验开发生命周期更加基于证据和以用户为中心。
英文摘要:
We are interested in the role of field user interaction data in the development of IVIS, the potentials practitioners see in analyzing this data, the concerns they share, and how this compares to companies with digital products. We conducted interviews with 14 UX professionals, 8 from automotive and 6 from digital companies, and analyzed the results by emergent thematic coding. Our key findings indicate that implicit feedback through field user interaction data is currently not evident in the automotive UX development process. Most decisions regarding the design of IVIS are made based on personal preferences and the intuitions of stakeholders. However, the interviewees also indicated that user interaction data has the potential to lower the influence of guesswork and assumptions in the UX design process and can help to make the UX development lifecycle more evidence-based and user-centered.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。