Product catalogs are valuable resources for eCommerce website. In the catalog, a product is associated with multiple attributes whose values are short texts, such as product name, brand, functionality and flavor. Usually individual retailers self-report these key values, and thus the catalog information unavoidably contains noisy facts. Although existing deep neural network models have shown success in conducting cross-checking between two pieces of texts, their success has to be dependent upon a large set of quality labeled data, which are hard to obtain in this validation task: products span a variety of categories. To address the aforementioned challenges, we propose a novel meta-learning latent variable approach, called MetaBridge, which can learn transferable knowledge from a subset of categories with limited labeled data and capture the uncertainty of never-seen categories with unlabeled data. More specifically, we make the following contributions. (1) We formalize the problem of validating the textual attribute values of products from a variety of categories as a natural language inference task in the few-shot learning setting, and propose a meta-learning latent variable model to jointly process the signals obtained from product profiles and textual attribute values. (2) We propose to integrate meta learning and latent variable in a unified model to effectively capture the uncertainty of various categories. (3) We propose a novel objective function based on latent variable model in the few-shot learning setting, which ensures distribution consistency between unlabeled and labeled data and prevents overfitting by sampling from the learned distribution. Extensive experiments on real eCommerce datasets from hundreds of categories demonstrate the effectiveness of MetaBridge on textual attribute validation and its outstanding performance compared with state-of-the-art approaches.
University of Illinois at Chicago（伊利诺伊大学芝加哥分校）；Saleforce Research（赛富时研究院）；Huski Inc（哈士奇公司）
The explosion of e-commerce has caused the need for processing and analysis of product titles, like entity typing in product titles. However, the rapid activity in e-commerce has led to the rapid emergence of new entities, which is difficult to be solved by general entity typing. Besides, product titles in e-commerce have very different language styles from text data in general domain. In order to handle new entities in product titles and address the special language styles problem of product titles in e-commerce domain, we propose our textual entailment model with continuous prompt tuning bas…
Italian National Institute of Statistics - Istat（意大利国家统计研究所）
In recent years, the interest in Big Data sources has been steadily growing within the Official Statistic community. The Italian National Institute of Statistics (Istat) is currently carrying out several Big Data pilot studies. One of these studies, the ICT Big Data pilot, aims at exploiting massive amounts of textual data automatically scraped from the websites of Italian enterprises in order to predict a set of target variables (e.g. e-commerce) that are routinely observed by the traditional ICT Survey. In this paper, we show that Deep Learning techniques can successfully address this proble…
University of Illinois at Chicago（伊利诺伊大学芝加哥分校）；Alibaba Group（阿里巴巴集团）；Zhejiang University（浙江大学）
Nowadays, more and more customers browse and purchase products in favor of using mobile E-Commerce Apps such as Taobao and Amazon. Since merchants are usually inclined to describe redundant and over-informative product titles to attract attentions from customers, it is important to concisely display short product titles on limited screen of mobile phones. To address this discrepancy, previous studies mainly consider textual information of long product titles and lacks of human-like view during training and evaluation process. In this paper, we propose a Multi-Modal Generative Adversarial Netwo…
Product classification is the task of automatically predicting a taxonomy path for a product in a predefined taxonomy hierarchy given a textual product description or title. For efficient product classification we require a suitable representation for a document (the textual description of a product) feature vector and efficient and fast algorithms for prediction. To address the above challenges, we propose a new distributional semantics representation for document vector formation. We also develop a new two-level ensemble approach utilizing (with respect to the taxonomy tree) a path-wise, nod…
Modern e-commerce catalogs contain millions of references, associated with textual and visual information that is of paramount importance for the products to be found via search or browsing. Of particular significance is the book category, where the author name(s) field poses a significant challenge. Indeed, books written by a given author (such as F. Scott Fitzgerald) might be listed with different authors' names in a catalog due to abbreviations and spelling variants and mistakes, among others. To solve this problem at scale, we design a composite system involving open data sources for books…
Entity-based semantic search has been widely adopted in modern search engines to improve search accuracy by understanding users' intent. In e-commerce, an accurate and complete product type (PT) ontology is essential for recognizing product entities in queries and retrieving relevant products from catalog. However, finding product types (PTs) to construct such an ontology is usually expensive due to the considerable amount of human efforts it may involve. In this work, we propose an active learning framework that efficiently utilizes domain experts' knowledge for PT discovery. We also show the…
In this paper, we propose a robust multilingual model to improve the quality of search results. Our model not only leverage the processed class-balanced dataset, but also benefit from multitask pre-training that leads to more general representations. In pre-training stage, we adopt mlm task, classification task and contrastive learning task to achieve considerably performance. In fine-tuning stage, we use confident learning, exponential moving average method (EMA), adversarial training (FGM) and regularized dropout strategy (R-Drop) to improve the model's generalization and robustness. Moreove…
Product attribute values are essential in many e-commerce scenarios, such as customer service robots, product recommendations, and product retrieval. While in the real world, the attribute values of a product are usually incomplete and vary over time, which greatly hinders the practical applications. In this paper, we propose a multimodal method to jointly predict product attributes and extract values from textual product descriptions with the help of the product images. We argue that product attributes and values are highly correlated, e.g., it will be easier to extract the values on conditio…
Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, commo…
JD.COM Silicon Valley Research Center（京东硅谷研发中心）；Nanyang Technological University（南洋理工大学）
Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our i…
University of Illinois at Urbana-Champaign（伊利诺伊大学厄巴纳-香槟分校）；Amazon.com, Inc.（亚马逊公司）；Meta (Facebook)（Meta（原Facebook））；University of California, San Diego（加利福尼亚大学圣迭戈分校）；Carnegie Mellon University（卡内基梅隆大学）
Automatic extraction of product attributes from their textual descriptions is essential for online shopper experience. One inherent challenge of this task is the emerging nature of e-commerce products -- we see new types of products with their unique set of new attributes constantly. Most prior works on this matter mine new values for a set of known attributes but cannot handle new attributes that arose from constantly changing data. In this work, we study the attribute mining problem in an open-world setting to extract novel attributes and their values. Instead of providing comprehensive trai…
Building a shopping product collection has been primarily a human job. With the manual efforts of craftsmanship, experts collect related but diverse products with common shopping intent that are effective when displayed together, e.g., backpacks, laptop bags, and messenger bags for freshman bag gifts. Automatically constructing a collection requires an ML system to learn a complex relationship between the customer's intent and the product's attributes. However, there have been challenging points, such as 1) long and complicated intent sentences, 2) rich and diverse product attributes, and 3) a…
To improve users' experience as they navigate the myriad of options offered by online marketplaces, it is essential to have well-organized product catalogs. One key ingredient to that is the availability of product attributes such as color or material. However, on some marketplaces such as Rakuten-Ichiba, which we focus on, attribute information is often incomplete or even missing. One promising solution to this problem is to rely on deep models pre-trained on large corpora to predict attributes from unstructured data, such as product descriptive texts and images (referred to as modalities in …
ISR, IST, Universidade de Lisboa（里斯本大学系统与机器人研究所、高等理工学院）
In this paper, we describe a solution to tackle a common set of challenges in e-commerce, which arise from the fact that new products are continually being added to the catalogue. The challenges involve properly personalising the customer experience, forecasting demand and planning the product range. We argue that the foundational piece to solve all of these problems is having consistent and detailed information about each product, information that is rarely available or consistent given the multitude of suppliers and types of products. We describe in detail the architecture and methodology im…
University of Illinois at Chicago（伊利诺伊大学芝加哥分校）；Alibaba Group（阿里巴巴集团）；Zhejiang University（浙江大学）
Nowadays, an increasing number of customers are in favor of using E-commerce Apps to browse and purchase products. Since merchants are usually inclined to employ redundant and over-informative product titles to attract customers' attention, it is of great importance to concisely display short product titles on limited screen of cell phones. Previous researchers mainly consider textual information of long product titles and lack of human-like view during training and evaluation procedure. In this paper, we propose a Multi-Modal Generative Adversarial Network (MM-GAN) for short product title gen…
Multimodal Detection of Fake Reviews using BERT and ResNet-50
College of Business Administration Kansas State University Manhattan, USA（商学院学院 华盛顿州立大学 曼哈顿 美国）；Department of Computer Science Kansas State University Manhattan, USA（计算机科学系 华盛顿州立大学 曼哈顿 美国）
针对单模态检测无法捕捉跨模态语义不一致的问题，提出集成 BERT 文本与 ResNet-50 图像特征的多模态虚假评论检测框架，在 21,142 张图像数据集上 F1 达 0.934，有效识别图文不一致的虚假评论。
