基于规范的信息对阅读和理解COVID-19流行病应对政府规则的影响
The effect of norm-based messages on reading and understanding COVID-19 pandemic response governmental rules
摘要：
新型冠状病毒病（COVID-19）威胁着全球数百万人的生命，成为近年来最大的健康威胁。全世界数十亿人被要求遵守严格的就地避难规定，最终确定这些规定是为了减缓病毒的传播。领导人和决策者正在利用呼吁和信息来促进对大流行病的反应。考虑到其中的利害关系，社会科学家必须探索哪些信息在促进流行病应对方面最有效。事实上，上个月的一些论文已经探讨了几种信息对人们参与流行病应对行为的意图的影响。在本文中，我们做了两个贡献。首先，我们探讨的是信息对人们实际参与的影响，而不是对意图的影响。具体而言，我们的因变量是通过理解性问题衡量的对官方COVID-19大流行应对政府信息小组的理解程度，以及阅读这些规则所花费的时间。第二，我们测试了一套新的呼吁，通过规范理论。一种信息针对个人规范（人们认为做什么是正确的），一种针对描述性规范（人们认为其他人在做什么），一种针对强制性规范（人们认为其他人赞成或不赞成）。我们的实验是在网上进行的，有代表性的（关于性别，年龄和位置）意大利人的样本。使用传单突出规范。我们发现，基于规范的传单没有影响的理解和花在面板上的时间。这些结果表明，通过传单进行的基于规范的干预对人们阅读和理解COVID-19大流行应对政府规则的影响很小。
英文摘要：
The new coronavirus disease (COVID-19) threatens the lives of millions of people around the world, making it the largest health threat in recent times. Billions of people around the world are asked to adhere to strict shelter-in-place rules, finalised to slow down the spread of the virus. Appeals and messages are being used by leaders and policy-makers to promote pandemic response. Given the stakes at play, it is thus important for social scientists to explore which messages are most effective in promoting pandemic response. In fact, some papers in the last month have explored the effect of several messages on people's intentions to engage in pandemic response behaviour. In this paper, we make two contributions. First, we explore the effect of messages on people's actual engagement, and not on intentions. Specifically, our dependent variables are the level of understanding of official COVID-19 pandemic response governmental informative panels, measured through comprehension questions, and the time spent on reading these rules. Second, we test a novel set of appeals built through the theory of norms. One message targets the personal norm (what people think is the right thing to do), one targets the descriptive norm (what people think others are doing), and one targets the injunctive norm (what people think others approve or disapprove of). Our experiment is conducted online with a representative (with respect to gender, age, and location) sample of Italians. Norms are made salient using a flier. We find that norm-based fliers had no effect on comprehension and on time spent on the panels. These results suggest that norm-based interventions through fliers have very little impact on people's reading and understanding of COVID-19 pandemic response governmental rules.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
