Maximizing utility with a budget constraint is the primary goal for advertisers in real-time bidding (RTB) systems. The policy maximizing the utility is referred to as the optimal bidding strategy. Earlier works on optimal bidding strategy apply model-based batch reinforcement learning methods which can not generalize to unknown budget and time constraint. Further, the advertiser observes a censored market price which makes direct evaluation infeasible on batch test datasets. Previous works ignore the losing auctions to alleviate the difficulty with censored states; thus significantly modifying the test distribution. We address the challenge of lacking a clear evaluation procedure as well as the error propagated through batch reinforcement learning methods in RTB systems. We exploit two conditional independence structures in the sequential bidding process that allow us to propose a novel practical framework using the maximum entropy principle to imitate the behavior of the true distribution observed in real-time traffic. Moreover, the framework allows us to train a model that can generalize to the unseen budget conditions than limit only to those observed in history. We compare our methods on two real-world RTB datasets with several baselines and demonstrate significantly improved performance under various budget settings.
University of Electronic Science and Technology of China（电子科技大学）
Bidding strategies that help advertisers determine bidding prices are receiving increasing attention as more and more ad impressions are sold through real-time bidding systems. This paper first describes the problem and challenges of optimizing bidding strategies for individual advertisers in real-time bidding display advertising. Then, several representative bidding strategies are introduced, especially the research advances and challenges of reinforcement learning-based bidding strategies. Further, we quantitatively evaluate the performance of several representative bidding strategies on the…
University of Electronic Science and Technology of China（电子科技大学）
Real-time bidding (RTB) has become a critical way of online advertising. In RTB, an advertiser can participate in bidding ad impressions to display its advertisements. The advertiser determines every impression's bidding price according to its bidding strategy. Therefore, a good bidding strategy can help advertisers improve cost efficiency. This paper focuses on optimizing a single advertiser's bidding strategy using reinforcement learning (RL) in RTB. Unfortunately, it is challenging to optimize the bidding strategy through RL at the granularity of impression due to the highly dynamic nature …
Generative Auto-Bidding with Unified Modeling and Exploration
Key Laboratory of Aerospace Information Security；Trusted Computing, Ministry of Education, School of Cyber Science；Engineering, Wuhan University\ \& Tmall Group of Alibaba Wuhan China；Taobao \& Tmall Group of Alibaba Hangzhou China；Engineering, Wuhan University Wuhan China；Engineering, Wuhan University\ \& Tmall Group of Alibaba；Taobao \& Tmall Group of Alibaba；Engineering, Wuhan University
Generative Auto-Bidding with Value-Guided Explorations
City University of Hong Kong（香港城市大学）；Nanyang Technological University（南洋理工大学）；Kuaishou Technology（快手科技）；The Chinese University of Hong Kong（香港中文大学）；Unaffiliated（无隶属机构）
Bridge is among the zero-sum games for which artificial intelligence has not yet outperformed expert human players. The main difficulty lies in the bidding phase of bridge, which requires cooperative decision making under partial information. Existing artificial intelligence systems for bridge bidding rely on and are thus restricted by human-designed bidding systems or features. In this work, we propose a pioneering bridge bidding system without the aid of human domain knowledge. The system is based on a novel deep reinforcement learning model, which extracts sophisticated features and learns …
Recently, auto-bidding technique has become an essential tool to increase the revenue of advertisers. Facing the complex and ever-changing bidding environments in the real-world advertising system (RAS), state-of-the-art auto-bidding policies usually leverage reinforcement learning (RL) algorithms to generate real-time bids on behalf of the advertisers. Due to safety concerns, it was believed that the RL training process can only be carried out in an offline virtual advertising system (VAS) that is built based on the historical data generated in the RAS. In this paper, we argue that there exis…
This paper proposes a safe reinforcement learning algorithm for generation bidding decisions and unit maintenance scheduling in a competitive electricity market environment. In this problem, each unit aims to find a bidding strategy that maximizes its revenue while concurrently retaining its reliability by scheduling preventive maintenance. The maintenance scheduling provides some safety constraints which should be satisfied at all times. Satisfying the critical safety and reliability constraints while the generation units have an incomplete information of each others' bidding strategy is a ch…
Real-time bidding is the new paradigm of programmatic advertising. An advertiser wants to make the intelligent choice of utilizing a \textbf{Demand-Side Platform} to improve the performance of their ad campaigns. Existing approaches are struggling to provide a satisfactory solution for bidding optimization due to stochastic bidding behavior. In this paper, we proposed a multi-agent reinforcement learning architecture for RTB with functional optimization. We designed four agents bidding environment: three Lagrange-multiplier based functional optimization agents and one baseline agent (without a…
Load serving entities with storage units reach sizes and performances that can significantly impact clearing prices in electricity markets. Nevertheless, price endogeneity is rarely considered in storage bidding strategies and modeling the electricity market is a challenging task. Meanwhile, model-free reinforcement learning such as the Actor-Critic are becoming increasingly popular for designing energy system controllers. Yet implementation frequently requires lengthy, data-intense, and unsafe trial-and-error training. To fill these gaps, we implement an online Supervised Actor-Critic (SAC) a…
Over the last decade, digital media (web or app publishers) generalized the use of real time ad auctions to sell their ad spaces. Multiple auction platforms, also called Supply-Side Platforms (SSP), were created. Because of this multiplicity, publishers started to create competition between SSPs. In this setting, there are two successive auctions: a second price auction in each SSP and a secondary, first price auction, called header bidding auction, between SSPs.In this paper, we consider an SSP competing with other SSPs for ad spaces. The SSP acts as an intermediary between an advertiser want…
Hierarchical Multi-agent Meta-Reinforcement Learning for Cross-channel Bidding
School of Computer Science and Engineering, Sun Yat-sen University（中山大学计算机科学与工程学院）；School of Artificial Intelligence and Data Science, University of Science and Technology of China（中国科学技术大学人工智能与数据科学学院）；Meituan（美团）
Driven by the global decarbonization effort, the rapid integration of renewable energy into the conventional electricity grid presents new challenges and opportunities for the battery energy storage system (BESS) participating in the energy market. Energy arbitrage can be a significant source of revenue for the BESS due to the increasing price volatility in the spot market caused by the mismatch between renewable generation and electricity demand. In addition, the Frequency Control Ancillary Services (FCAS) markets established to stabilize the grid can offer higher returns for the BESS due to …
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning
School of Computer Science and Technology, Beijing Institute of Technology（北京理工大学计算机科学与技术学院）；Meituan（美团）；Institute for Advanced Algorithms Research（先进算法研究院）
Shanghai Jiao Tong University（上海交通大学）；University College London（伦敦大学学院）；MediaGamma Ltd（MediaGamma有限公司）；Vlion Inc（Vlion公司）
The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly h…
Real-time bidding (RTB) is an important mechanism in online display advertising, where a proper bid for each page view plays an essential role for good marketing results. Budget constrained bidding is a typical scenario in RTB where the advertisers hope to maximize the total value of the winning impressions under a pre-set budget constraint. However, the optimal bidding strategy is hard to be derived due to the complexity and volatility of the auction environment. To address these challenges, in this paper, we formulate budget constrained bidding as a Markov Decision Process and propose a mode…
Texas A&M University（德克萨斯A&M大学）；Rice University（莱斯大学）；Samsung Research America（三星美国研究院）；Samsung Electronics（三星电子）
Real-time bidding (RTB) has become a major paradigm of display advertising. Each ad impression generated from a user visit is auctioned in real time, where demand-side platform (DSP) automatically provides bid price usually relying on the ad impression value estimation and the optimal bid price determination. However, the current bid strategy overlooks large randomness of the user behaviors (e.g., click) and the cost uncertainty caused by the auction competition. In this work, we explicitly factor in the uncertainty of estimated ad impression values and model the risk preference of a DSP under…
Finding optimal bidding strategies for generation units in electricity markets would result in higher profit. However, it is a challenging problem due to the system uncertainty which is due to the unknown other generation units' strategies. Distributed optimization, where each entity or agent decides on its bid individually, has become state of the art. However, it cannot overcome the challenges of system uncertainties. Deep reinforcement learning is a promising approach to learn the optimal strategy in uncertain environments. Nevertheless, it is not able to integrate the information on the sp…
The large integration of variable energy resources is expected to shift a large part of the energy exchanges closer to real-time, where more accurate forecasts are available. In this context, the short-term electricity markets and in particular the intraday market are considered a suitable trading floor for these exchanges to occur. A key component for the successful renewable energy sources integration is the usage of energy storage. In this paper, we propose a novel modelling framework for the strategic participation of energy storage in the European continuous intraday market where exchange…
In this work, we present a scalable and efficient system for exploring the supply landscape in real-time bidding. The system directs exploration based on the predictive uncertainty of models used for click-through rate prediction and works in a high-throughput, low-latency environment. Through online A/B testing, we demonstrate that exploration with model uncertainty has a positive impact on model performance and business KPIs.
The increasing penetration of renewable generations, along with the deregulation and marketization of power industry, promotes the transformation of power market operation paradigms. The optimal bidding strategy and dispatching methodology under these new paradigms are prioritized concerns for both market participants and power system operators, with obstacles of uncertain characteristics, computational efficiency, as well as requirements of hyperopic decision-making. To tackle these problems, the Reinforcement Learning (RL), as an emerging machine learning technique with advantages compared w…
This paper introduces a new Negotiating Agent for automated negotiation on continuous domains and without considering a specified deadline. The agent bidding strategy relies on Monte Carlo Tree Search, which is a trendy method since it has been used with success on games with high branching factor such as Go. It uses two opponent modeling techniques for its bidding strategy and its utility: Gaussian process regression and Bayesian learning. Evaluation is done by confronting the existing agents that are able to negotiate in such context: Random Walker, Tit-for-tat and Nice Tit-for-Tat. None of …
The Bidding Games: Reinforcement Learning for MEV Extraction on Polygon Blockchain
Independent Researcher（独立研究者）；Moscow Institute of Physics and Technology（莫斯科物理技术学院）；Skolkovo Institute of Science and Technology（斯克尔科沃科学与技术研究所）；HSE University（俄罗斯伏尔加格勒国立高等经济大学）
Efficient exploration remains a challenging research problem in reinforcement learning, especially when an environment contains large state spaces, deceptive local optima, or sparse rewards. To tackle this problem, we present a diversity-driven approach for exploration, which can be easily combined with both off- and on-policy reinforcement learning algorithms. We show that by simply adding a distance measure to the loss function, the proposed methodology significantly enhances an agent's exploratory behaviors, and thus preventing the policy from being trapped in local optima. We further propo…
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. Despite the increasing popularity of RTB, there is still half of online display advertising revenue generated from guaranteed contracts. Therefore, simultaneously selling impressions through both guaranteed contracts and RTB is a straightforward choice for a publisher to maximize its yield. However, deriving the optimal strategy to allocate impressions is not a trivial task, especially when the environment is unstable in real-world applications. In this paper,…
Recently the online advertising market has exhibited a gradual shift from second-price auctions to first-price auctions. Although there has been a line of works concerning online bidding strategies in first-price auctions, it still remains open how to handle budget constraints in the problem. In the present paper, we initiate the study for a buyer with budgets to learn online bidding strategies in repeated first-price auctions. We propose an RL-based bidding algorithm against the optimal non-anticipating strategy under stationary competition. Our algorithm obtains $\widetilde O(\sqrt T)$-regre…
Multi-agent reinforcement learning (MARL) can model many real world applications. However, many MARL approaches rely on epsilon greedy for exploration, which may discourage visiting advantageous states in hard scenarios. In this paper, we propose a new approach QMIX(SEG) for tackling MARL. It makes use of the value function factorization method QMIX to train per-agent policies and a novel Semantic Epsilon Greedy (SEG) exploration strategy. SEG is a simple extension to the conventional epsilon greedy exploration strategy, yet it is experimentally shown to greatly improve the performance of MARL…
CyberAgent, Inc.（CyberAgent公司）；Tokyo Institute of Technology（东京工业大学）；University of Southern California（南加州大学）
Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or conversions. A bidding strategy naively pursuing these easily observable metrics, however, fails to optimize the profitability of the advertisers. Rather, the bidding strategy that leads to the maximum revenue is a strategy pursuing the performance lift of showing ads to a specific user. Therefore, it is essential to predict the lift-effect of showing ads to each user on their target variables from observed log data. However, there is a difficulty in predicting the …
In online display advertising, guaranteed contracts and real-time bidding (RTB) are two major ways to sell impressions for a publisher. For large publishers, simultaneously selling impressions through both guaranteed contracts and in-house RTB has become a popular choice. Generally speaking, a publisher needs to derive an impression allocation strategy between guaranteed contracts and RTB to maximize its overall outcome (e.g., revenue and/or impression quality). However, deriving the optimal strategy is not a trivial task, e.g., the strategy should encourage incentive compatibility in RTB and …
Learning Safe Strategies for Value Maximizing Buyers in Uniform Price Auctions
Sloan School of Management, Massachusetts Institute of Technology（麻省理工学院斯隆管理学院）；Operations Research Center, Massachusetts Institute of Technology（麻省理工学院运筹学研究中心）
Florida Institute for Human and Machine Cognition (IHMC)（佛罗里达人机认知研究所（IHMC））
Despite advancements in deep reinforcement learning algorithms, developing an effective exploration strategy is still an open problem. Most existing exploration strategies either are based on simple heuristics, or require the model of the environment, or train additional deep neural networks to generate imagination-augmented paths. In this paper, a revolutionary algorithm, called Policy Augmentation, is introduced. Policy Augmentation is based on a newly developed inductive matrix completion method. The proposed algorithm augments the values of unexplored state-action pairs, helping the agent …
Convergence bidding, a.k.a., virtual bidding, has been widely adopted in wholesale electricity markets in recent years. It provides opportunities for market participants to arbitrage on the difference between the day-ahead market locational marginal prices and the real-time market locational marginal prices. Given the fact that convergence bids (CBs) have a significant impact on the operation of electricity markets, it is important to understand how market participants strategically select their CBs in real-world. We address this open problem with focus on the electricity market that is operat…
We establish a general optimization framework for the design of automated bidding agent in dynamic online marketplaces. It optimizes solely for the buyer's interest and is agnostic to the auction mechanism imposed by the seller. As a result, the framework allows, for instance, the joint optimization of a group of ads across multiple platforms each running its own auction format. Bidding strategy derived from this framework automatically guarantees the optimality of budget allocation across ad units and platforms. Common constraints such as budget delivery schedule, return on investments and gu…
We study the online learning problem of a bidder who participates in repeated auctions. With the goal of maximizing his T-period payoff, the bidder determines the optimal allocation of his budget among his bids for $K$ goods at each period. As a bidding strategy, we propose a polynomial-time algorithm, inspired by the dynamic programming approach to the knapsack problem. The proposed algorithm, referred to as dynamic programming on discrete set (DPDS), achieves a regret order of $O(\sqrt{T\log{T}})$. By showing that the regret is lower bounded by $Ω(\sqrt{T})$ for any strategy, we conclude tha…
University of Massachusetts, Amherst（马萨诸塞大学阿默斯特分校）；Adobe Research（Adobe研究院）；Adobe Advertising Cloud（Adobe广告云）
In programmatic advertising, ad slots are usually sold using second-price (SP) auctions in real-time. The highest bidding advertiser wins but pays only the second-highest bid (known as the winning price). In SP, for a single item, the dominant strategy of each bidder is to bid the true value from the bidder's perspective. However, in a practical setting, with budget constraints, bidding the true value is a sub-optimal strategy. Hence, to devise an optimal bidding strategy, it is of utmost importance to learn the winning price distribution accurately. Moreover, a demand-side platform (DSP), whi…
CyberAgent, Inc.（CyberAgent公司）；University of Southern California（南加州大学）；Cornell University（康奈尔大学）；Hanjuku-kaso Co Ltd（Hanjuku-kaso有限公司）
In display ad auctions of Real-Time Bid-ding (RTB), a typical Demand-Side Platform (DSP)bids based on the predicted probability of click and conversion right after an ad impression. Recent studies find such a strategy is suboptimal and propose a better bidding strategy named lift-based bidding.Lift-based bidding simply bids the price according to the lift effect of the ad impression and achieves maximization of target metrics such as sales. Despiteits superiority, lift-based bidding has not yet been widely accepted in the advertising industry. For one reason, lift-based bidding is less profita…
Online Bidding under RoS Constraints without Knowing the Value
School of Technology and Computer Science, Tata Institute of Fundamental Research（塔塔基础研究院技术与计算机科学学院）；Google Research（谷歌研究院）；Massachusetts Institute of Technology（麻省理工学院）；Google DeepMind（谷歌DeepMind）
Centre for Applied Data Analytics Research (CeADAR)（应用数据分析研究中心（CeADAR））；University College Dublin（都柏林大学学院）
Real-Time Bidding is nowadays one of the most promising systems in the online advertising ecosystem. In the presented study, the performance of RTB campaigns is improved by optimising the parameters of the users' profiles and the publishers' websites. Most studies about optimising RTB campaigns are focused on the bidding strategy. In contrast, the objective of our research consists of optimising RTB campaigns by finding out configurations that maximise both the number of impressions and their average profitability. The experiments demonstrate that, when the number of required visits by adverti…
