We propose a friend recommendation system (an application of link prediction) using edge embeddings on social networks. Most real-world social networks are multi-graphs, where different kinds of relationships (e.g. chat, friendship) are possible between a pair of users. Existing network embedding techniques do not leverage signals from different edge types and thus perform inadequately on link prediction in such networks. We propose a method to mine network representation that effectively exploits heterogeneity in multi-graphs. We evaluate our model on a real-world, active social network where this system is deployed for friend recommendation for millions of users. Our method outperforms various state-of-the-art baselines on Hike's social network in terms of accuracy as well as user satisfaction.
SJB Institute of Technology（SJB理工学院）；Visvesvaraya Technological University（韦斯韦斯瓦拉亚理工大学）
Social networking has become a major part of all our lives and we depend on it for day to day purposes. It is a medium that is used by people all around the world even in the smallest of towns. Its main purpose is to promote and aid communication between people. Social networks, such as Facebook, Twitter etc. were created for the sole purpose of helping individuals communicate about anything with each other. These networks are becoming an important and also contemporary method to make friends from any part of this world. These new friends can communicate through any form of social media. Recom…
Recent social recommender systems benefit from friendship graph to make an accurate recommendation, believing that friends in a social network have exactly the same interests and preferences. Some studies have benefited from hard clustering algorithms (such as K-means) to determine the similarity between users and consequently to define degree of friendships. In this paper, we went a step further to identify true friends for making even more realistic recommendations. we calculated the similarity between users, as well as the dependency between a user and an item. Our hypothesis is that due to…
Tencent Inc.（腾讯公司）；Hong Kong University of Science and Technology（香港科技大学）
On social network platforms, a user's behavior is based on his/her personal interests, or influenced by his/her friends. In the literature, it is common to model either users' personal preference or their socially influenced preference. In this paper, we present a novel deep learning model SocialTrans for social recommendations to integrate these two types of preferences. SocialTrans is composed of three modules. The first module is based on a multi-layer Transformer to model users' personal preference. The second module is a multi-layer graph attention neural network (GAT), which is used to m…
Alibaba Group（阿里巴巴集团）；Ant Financial Services Group（蚂蚁金融服务集团）；University of Science and Technology of China（中国科学技术大学）
Recommendation system has been a widely studied task both in academia and industry. Previous works mainly focus on homogeneous recommendation and little progress has been made for heterogeneous recommender systems. However, heterogeneous recommendations, e.g., recommending different types of items including products, videos, celebrity shopping notes, among many others, are dominant nowadays. State-of-the-art methods are incapable of leveraging attributes from different types of items and thus suffer from data sparsity problems. And it is indeed quite challenging to represent items with differe…
Heterogeneous Hypergraph Embedding for Recommendation Systems
Griffith University（格里菲斯大学）；Hanoi University of Science and Technology（河内科技大学）；Ecole Polytechnique Federale de Lausanne（洛桑联邦理工学院）；The University of Queensland（昆士兰大学）
Bangladesh University of Engineering and Technology (BUET)（孟加拉国工程技术大学（BUET））
Location-based Social Networks (LBSNs) enable users to socialize with friends and acquaintances by sharing their check-ins, opinions, photos, and reviews. Huge volume of data generated from LBSNs opens up a new avenue of research that gives birth to a new sub-field of recommendation systems, known as Point-of-Interest (POI) recommendation. A POI recommendation technique essentially exploits users' historical check-ins and other multi-modal information such as POI attributes and friendship network, to recommend the next set of POIs suitable for a user. A plethora of earlier works focused on tra…
Identifying relationships between items is a key task of an online recommender system, in order to help users discover items that are functionally complementary or visually compatible. In domains like clothing recommendation, this task is particularly challenging since a successful system should be capable of handling a large corpus of items, a huge amount of relationships among them, as well as the high-dimensional and semantically complicated features involved. Furthermore, the human notion of "compatibility" to capture goes beyond mere similarity: For two items to be compatible---whether je…
Zhejiang University（浙江大学）；MYbank, Ant Group（蚂蚁集团网商银行）
Recommender systems are fundamental information filtering techniques to recommend content or items that meet users' personalities and potential needs. As a crucial solution to address the difficulty of user identification and unavailability of historical information, session-based recommender systems provide recommendation services that only rely on users' behaviors in the current session. However, most existing studies are not well-designed for modeling heterogeneous user behaviors and capturing the relationships between them in practical scenarios. To fill this gap, in this paper, we propose…
As recommendation systems become increasingly standard for online platforms, simulations provide an avenue for understanding the impacts of these systems on individuals and society. When constructing a recommendation system simulation, there are two key challenges: first, defining a model for users selecting or engaging with recommended items and second, defining a mechanism for users encountering items that are not recommended to the user directly by the platform, such as by a friend sharing specific content. This paper will delve into both of these challenges, reviewing simulation assumption…
Beijing National Research Center for Information Science and Technology (BNRist)（北京信息科学与技术国家研究中心（BNRist））；Tsinghua University（清华大学）；Beijing University of Posts and Telecommunications（北京邮电大学）；University of Helsinki（赫尔辛基大学）；The Hong Kong University of Science and Technology（香港科技大学）
In the past decade, the heterogeneous information network (HIN) has become an important methodology for modern recommender systems. To fully leverage its power, manually designed network templates, i.e., meta-structures, are introduced to filter out semantic-aware information. The hand-crafted meta-structure rely on intense expert knowledge, which is both laborious and data-dependent. On the other hand, the number of meta-structures grows exponentially with its size and the number of node types, which prohibits brute-force search. To address these challenges, we propose Genetic Meta-Structure …
The Reading&Machine project exploits the support of digitalization to increase the attractiveness of libraries and improve the users' experience. The project implements an application that helps the users in their decision-making process, providing recommendation system (RecSys)-generated lists of books the users might be interested in, and showing them through an interactive Virtual Reality (VR)-based Graphical User Interface (GUI). In this paper, we focus on the design and testing of the recommendation system, employing data about all users' loans over the past 9 years from the network of li…
University of Delaware（特拉华大学）；The University of Utah（犹他大学）
Link recommendation, which recommends links to connect unlinked online social network users, is a fundamental social network analytics problem with ample business implications. Existing link recommendation methods tend to recommend similar friends to a user but overlook the user's diversity preference, although social psychology theories suggest the criticality of diversity preference to link recommendation performance. In recommender systems, a field related to link recommendation, a number of diversification methods have been proposed to improve the diversity of recommended items. Neverthele…
Social-based recommendation systems exploit the selections of friends to combat the data sparsity on user preferences, and improve the recommendation accuracy of the collaborative filtering strategy. The main challenge is to capture and weigh friends' preferences, as in practice they do necessarily match. In this paper, we propose a Neural Attention mechanism for Social collaborative filtering, namely NAS. We design a neural architecture, to carefully compute the non-linearity in friends' preferences by taking into account the social latent effects of friends on user behavior. In addition, we …
Two of the defining elements of Social Networking Services are the social profile, containing information about the user, and the social graph, containing information about the connections between users. Social Networking Services are used to connect to known people as well as to discover new contacts. Current friend recommendation mechanisms typically utilize the social graph. In this paper, we argue that psychometrics, the field of measuring personality traits, can help make meaningful friend recommendations based on an extended social profile containing collected smartphone sensor data. Thi…
Most of the recent studies of social recommendation assume that people share similar preferences with their friends and the online social relations are helpful in improving traditional recommender systems. However, this assumption is often untenable as the online social networks are quite sparse and a majority of users only have a small number of friends. Besides, explicit friends may not share similar interests because of the randomness in the process of building social networks. Therefore, discovering a number of reliable friends for each user plays an important role in advancing social reco…
The pervasive use of social media provides massive data about individuals' online social activities and their social relations. The building block of most existing recommendation systems is the similarity between users with social relations, i.e., friends. While friendship ensures some homophily, the similarity of a user with her friends can vary as the number of friends increases. Research from sociology suggests that friends are more similar than strangers, but friends can have different interests. Exogenous information such as comments and ratings may help discern different degrees of agree…
A routine activity of social networks servers is to recommend candidate friends that one may know and stimulate addition of these people to one's contacts. An intriguing issue is how these recommendation lists are composed. This work investigates the main variables involved in the recommendation activity, in order to reproduce these lists including its time dependent characteristics. We propose relevant algorithms. Besides conventional approaches, such as friend_of_a_friend, two techniques of importance have not been emphasized in previous works: randomization and direct use of interestingness…
Two main approaches to using social network information in recommendation have emerged: augmenting collaborative filtering with social data and algorithms that use only ego-centric data. We compare the two approaches using movie and music data from Facebook, and hashtag data from Twitter. We find that recommendation algorithms based only on friends perform no worse than those based on the full network, even though they require much less data and computational resources. Further, our evidence suggests that locality of preference, or the non-random distribution of item preferences in a social ne…
Friending recommendation has successfully contributed to the explosive growth of on-line social networks. Most friending recommendation services today aim to support passive friending, where a user passively selects friending targets from the recommended candidates. In this paper, we advocate recommendation support for active friending, where a user actively specifies a friending target. To the best of our knowledge, a recommendation designed to provide guidance for a user to systematically approach his friending target, has not been explored in existing on-line social networking services. To …
An important fact in studying the link prediction is that the structural properties of networks have significant impacts on the performance of algorithms. Therefore, how to improve the performance of link prediction with the aid of structural properties of networks is an essential problem. By analyzing many real networks, we find a common structure property: nodes are preferentially linked to the nodes with the weak clique structure (abbreviated as PWCS to simplify descriptions). Based on this PWCS phenomenon, we propose a local friend recommendation (FR) index to facilitate link prediction. O…
We have conducted three empirical studies of the effects of friend recommendations and general ratings on how online users make choices. These two components of social influence were investigated through user studies on Mechanical Turk. We find that for a user deciding between two choices an additional rating star has a much larger effect than an additional friend's recommendation on the probability of selecting an item. Equally important, negative opinions from friends are more influential than positive opinions, and people exhibit more random behavior in their choices when the decision invol…
Social networks include millions of users constantly looking for new relationships for personal or professional purposes. Social network sites recommend friends based on relationship features and content information. A significant part of information shared every day is spread in Hashtags. None of the existing content-based recommender systems uses the semantic of hashtags while suggesting new friends. Currently, hashtags are considered as strings without looking at their meanings. Social network sites group together people sharing exactly the same hashtags and never semantically close ones. W…
Incorporating Like-Minded Peers to Overcome Friend Data Sparsity in Session-Based Social Recommendations
College of Computer Science, Inner Mongolia University（内蒙古大学计算机学院）；College of Medicine, University of Florida（佛罗里达大学医学院）；School of Engineering and Computer Science, Victoria University of Wellington（惠灵顿维多利亚大学工程与计算机科学学院）；School of Computer Science, Fudan University（复旦大学计算机学院）
The prosperous development of e-commerce has spawned diverse recommendation systems. As a matter of fact, there exist rich and complex interactions among various types of nodes in real-world recommendation systems, which can be constructed as heterogeneous graphs. How learn representative node embedding is the basis and core of the personalized recommendation system. Meta-path is a widely used structure to capture the semantics beneath such interactions and show potential ability in improving node embedding. In this paper, we propose Heterogeneous Graph neural network for Recommendation (HGRec…
A social network grows over a period of time with the formation of new connections and relations. In recent years we have witnessed a massive growth of online social networks like Facebook, Twitter etc. So it has become a problem of extreme importance to know the destiny of these networks. Thus predicting the evolution of a social network is a question of extreme importance. A good model for evolution of a social network can help in understanding the properties responsible for the changes occurring in a network structure. In this paper we propose such a model for evolution of social networks. …
Nanjing University（南京大学）；Hong Kong University of Science and Technology（香港科技大学）
Social recommendation is effective in improving the recommendation performance by leveraging social relations from online social networking platforms. Social relations among users provide friends' information for modeling users' interest in candidate items and help items expose to potential consumers (i.e., item attraction). However, there are two issues haven't been well-studied: Firstly, for the user interests, existing methods typically aggregate friends' information contextualized on the candidate item only, and this shallow context-aware aggregation makes them suffer from the limited frie…
Viral marketing is becoming important due to the popularity of online social networks (OSNs). Companies may provide incentives (e.g., via free samples of a product) to a small group of users in an OSN, and these users provide recommendations to their friends, which eventually increases the overall sales of a given product. Nevertheless, this also opens a door for "malicious behaviors": dishonest users may intentionally give misleading recommendations to their friends so as to distort the normal sales distribution. In this paper, we propose a detection framework to identify dishonest users in O…
Huawei Noah’s Ark Lab（华为诺亚方舟实验室）；University of Glasgow（格拉斯哥大学）
In collaborative filtering, it is an important way to make full use of social information to improve the recommendation quality, which has been proved to be effective because user behavior will be affected by her friends. However, existing works leverage the social relationship to aggregate user features from friends' historical behavior sequences in a user-level indirect paradigm. A significant defect of the indirect paradigm is that it ignores the temporal relationships between behavior events across users. In this paper, we propose a novel time-aware sequential recommendation framework call…
This paper is concerned with how to make efficient use of social information to improve recommendations. Most existing social recommender systems assume people share similar preferences with their social friends. Which, however, may not hold true due to various motivations of making online friends and dynamics of online social networks. Inspired by recent causal process based recommendations that first model user exposures towards items and then use these exposures to guide rating prediction, we utilize social information to capture user exposures rather than user preferences. We assume that p…
Clova AI Research, NAVER Corp.（NAVER公司Clova人工智能研究院）；Search Solution Inc.（搜索解决方案公司）；LINE Plus Corp.（LINE Plus公司）
Graph Neural Networks (GNNs) have been emerging as a promising method for relational representation including recommender systems. However, various challenging issues of social graphs hinder the practical usage of GNNs for social recommendation, such as their complex noisy connections and high heterogeneity. The oversmoothing of GNNs is an obstacle of GNN-based social recommendation as well. Here we propose a new graph embedding method Heterogeneous Graph Propagation (HGP) to tackle these issues. HGP uses a group-user-item tripartite graph as input to reduce the number of edges and the complex…
Due to the flexibility in modelling data heterogeneity, heterogeneous information network (HIN) has been adopted to characterize complex and heterogeneous auxiliary data in recommender systems, called HIN based recommendation. It is challenging to develop effective methods for HIN based recommendation in both extraction and exploitation of the information from HINs. Most of HIN based recommendation methods rely on path based similarity, which cannot fully mine latent structure features of users and items. In this paper, we propose a novel heterogeneous network embedding based approach for HIN …
Recently, deep neural network models for graph-structured data have been demonstrating to be influential in recommendation systems. Graph Neural Network (GNN), which can generate high-quality embeddings by capturing graph-structured information, is convenient for the recommendation. However, most existing GNN models mainly focus on the homogeneous graph. They cannot characterize heterogeneous and complex data in the recommendation system. Meanwhile, it is challenging to develop effective methods to mine the heterogeneity and latent correlations in the graph. In this paper, we adopt Heterogeneo…
Social connections play a vital role in improving the performance of recommendation systems (RS). However, incorporating social information into RS is challenging. Most existing models usually consider social influences in a given session, ignoring that both users preferences and their friends influences are evolving. Moreover, in real world, social relations are sparse. Modeling dynamic influences and alleviating data sparsity is of great importance. In this paper, we propose a unified framework named Dynamic RElation Aware Model (DREAM) for social recommendation, which tries to model both us…
Homophily is a significant mechanism for link prediction in complex network, of which principle describes that people with similar profiles or experiences tend to tie with each other. In a multi-relationship network, friendship among people has been utilized to reinforce similarity of taste for recommendation system whose basic idea is similar to homophily, yet how the taste inversely affects friendship prediction is little discussed. This paper contributes to address the issue by analyzing two benchmark datasets both including user's behavioral information of taste and friendship based on the…
USC Information Sciences Institute（南加州大学信息科学研究所）；University of Maryland（马里兰大学）
Social media users have finite attention which limits the number of incoming messages from friends they can process. Moreover, they pay more attention to opinions and recommendations of some friends more than others. In this paper, we propose LA-LDA, a latent topic model which incorporates limited, non-uniformly divided attention in the diffusion process by which opinions and information spread on the social network. We show that our proposed model is able to learn more accurate user models from users' social network and item adoption behavior than models which do not take limited attention in…
Peking University（北京大学）；University of Washington（华盛顿大学）
Heterogeneous information network has been widely used to alleviate sparsity and cold start problems in recommender systems since it can model rich context information in user-item interactions. Graph neural network is able to encode this rich context information through propagation on the graph. However, existing heterogeneous graph neural networks neglect entanglement of the latent factors stemming from different aspects. Moreover, meta paths in existing approaches are simplified as connecting paths or side information between node pairs, overlooking the rich semantic information in the path…
Dalian University of Technology（大连理工大学）；Federation University Australia（澳大利亚联邦大学）；University of South Australia（南澳大学）；China University of Petroleum（中国石油大学）
With the explosive growth of new graduates with research degrees every year, unprecedented challenges arise for early-career researchers to find a job at a suitable institution. This study aims to understand the behavior of academic job transition and hence recommend suitable institutions for PhD graduates. Specifically, we design a deep learning model to predict the career move of early-career researchers and provide suggestions. The design is built on top of scholarly/academic networks, which contains abundant information about scientific collaboration among scholars and institutions. We con…
Recently, there is a surge of social recommendation, which leverages social relations among users to improve recommendation performance. However, in many applications, social relations are absent or very sparse. Meanwhile, the attribute information of users or items may be rich. It is a big challenge to exploit these attribute information for the improvement of recommendation performance. In this paper, we organize objects and relations in recommendation system as a heterogeneous information network, and introduce meta path based similarity measure to evaluate the similarity of users or items.…
University of California, Berkeley（加州大学伯克利分校）；The Wharton School（沃顿商学院）；University of Michigan（密歇根大学）
The impacts of link recommendations on social networks are challenging to evaluate, and so far they have been studied in limited settings. Observational studies are restricted in the kinds of causal questions they can answer and naive A/B tests often lead to biased evaluations due to unaccounted network interference. Furthermore, evaluations in simulation settings are often limited to static network models that do not take into account the potential feedback loops between link recommendation and organic network evolution. To this end, we study the impacts of recommendations on social networks …
Social networks, such as Twitter, form a heterogeneous information network (HIN) where nodes represent domain entities (e.g., user, content, advertiser, etc.) and edges represent one of many entity interactions (e.g, a user re-sharing content or "following" another). Interactions from multiple relation types can encode valuable information about social network entities not fully captured by a single relation; for instance, a user's preference for accounts to follow may depend on both user-content engagement interactions and the other users they follow. In this work, we investigate knowledge-gr…
Heterogeneous Information Networks (HIN) has been widely used in recommender systems (RSs). In previous HIN-based RSs, meta-path is used to compute the similarity between users and items. However, existing meta-path based methods only consider first-order relations, ignoring higher-order relations among the nodes of \textit{same} type, captured by \textit{motifs}. In this paper, we propose to use motifs to capture higher-order relations among nodes of same type in a HIN and develop the motif-enhanced meta-path (MEMP) to combine motif-based higher-order relations with edge-based first-order rel…
Social network based approaches to person recommendations are compared to interest based approaches with the help of an empirical study on a large German social networking platform. We assess and compare the performance of different basic variants of the two approaches by precision / recall based performance with respect to reproducing known friendship relations and by an empirical questionnaire based study. In accordance to expectation, the results show that interest based person recommenders are able to produce more novel recommendations while performing less well with respect to friendship …
Internet is changing the world, adapting to the trend of internet sales will bring revenue to traditional insurance companies. Online insurance is still in its early stages of development, where cold start problem (prospective customer) is one of the greatest challenges. In traditional e-commerce field, several cross-domain recommendation (CDR) methods have been studied to infer preferences of cold start users based on their preferences in other domains. However, these CDR methods could not be applied to insurance domain directly due to the domain specific properties. In this paper, we propose…
The prevalence of online social network makes it compulsory to study how social relations affect user choice. However, most existing methods leverage only first-order social relations, that is, the direct neighbors that are connected to the target user. The high-order social relations, e.g., the friends of friends, which very informative to reveal user preference, have been largely ignored. In this work, we focus on modeling the indirect influence from the high-order neighbors in social networks to improve the performance of item recommendation. Distinct from mainstream social recommenders tha…
An effective content recommendation in modern social media platforms should benefit both creators to bring genuine benefits to them and consumers to help them get really interesting content. In this paper, we propose a model called Social Explorative Attention Network (SEAN) for content recommendation. SEAN uses a personalized content recommendation model to encourage personal interests driven recommendation. Moreover, SEAN allows the personalization factors to attend to users' higher-order friends on the social network to improve the accuracy and diversity of recommendation results. Construct…
After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of valuable information for entrepreneurs. We now have detailed records of informal friendship relations in social networks, purchases on e-commerce sites, various sorts of information being sent from one user to another, online collections of web bookmarks, and many other data sets that allow us to pose questions that are of interest from both academical and commer…
Online social as an extension of traditional life plays an important role in our daily lives. Users often seek out new friends that have significant similarities such as interests and habits, motivating us to exploit such online information to suggest friends to users. In this work, we focus on friend suggestion in online game platforms because in-game social quality significantly correlates with player engagement, determining game experience. Unlike a typical recommendation system that depends on item-user interactions, in our setting, user-user interactions do not depend on each other. Meanw…
Many social networks in our daily life are bipartite networks built on reciprocity. How can we recommend users/friends to a user, so that the user is interested in and attractive to recommended users? In this research, we propose a new collaborative filtering model to improve user recommendations in reciprocal and bipartite social networks. The model considers a user's "taste" in picking others and "attractiveness" in being picked by others. A case study of an online dating network shows that the new model has good performance in recommending both initial and reciprocal contacts.
Homophily describes the phenomenon that similarity breeds connection, i.e., individuals tend to form ties with other people who are similar to themselves in some aspect(s). The similarity in music taste can undoubtedly influence who we make friends with and shape our social circles. In this paper, we study homophily in an online music platform Last.fm regarding user preferences towards listening to mainstream (M), novel (N), or diverse (D) content. Furthermore, we draw comparisons with homophily based on listening profiles derived from artists users have listened to in the past, i.e., artist p…
