PopFactor:直播行为和受欢迎程度
PopFactor: Live-Streamer Behavior and Popularity
摘要:
Twitch等直播视频流媒体平台使顶级内容创作者能够获得可观的利润和影响力。为此,向新进入者和那些寻求提高知名度和成功的人推荐各种行为规范。其中最重要的是简单地投入精力,并在社交媒体上推广,如Twitter,Instagram等。但是,遵循这些行为真的与最终的受欢迎程度有关系吗?在本文中,我们收集了一个语料库的Twitch流媒体流行的措施-跨越社会和金融措施-和他们的行为数据在Twitch和第三方平台。我们还编制了一套社区定义的行为规范。然后,我们进行时间分析,以确定增加的预测值,流媒体的未来行为有助于预测未来的流行度。在人口水平上,我们发现,行为信息提高了预测的相对增长超过中位数流光。在个人层面上,我们发现,虽然很难在绝对意义上迅速取得成功,但付出相当大努力的主播比其他人更成功,而且无论何时创建帐户,创建社交媒体帐户来宣传自己都是有效的。最终,我们发现,从长远来看,研究内容创作者的受欢迎程度和成功是一个有前途和丰富的研究领域。
英文摘要:
Live video-streaming platforms such as Twitch enable top content creators to reap significant profits and influence. To that effect, various behavioral norms are recommended to new entrants and those seeking to increase their popularity and success. Chiefly among them are to simply put in the effort and promote on social media outlets such as Twitter, Instagram, and the like. But does following these behaviors indeed have a relationship with eventual popularity? In this paper, we collect a corpus of Twitch streamer popularity measures --- spanning social and financial measures --- and their behavior data on Twitch and third party platform. We also compile a set of community-defined behavioral norms. We then perform temporal analysis to identify the increased predictive value that a streamer's future behavior contributes to predicting future popularity. At the population level, we find that behavioral information improves the prediction of relative growth that exceeds the median streamer. At the individual level, we find that although it is difficult to quickly become successful in absolute terms, streamers that put in considerable effort are more successful than the rest, and that creating social media accounts to promote oneself is effective irrespective of when the accounts are created. Ultimately, we find that studying the popularity and success of content creators in the long term is a promising and rich research area.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。